{"id":3058,"date":"2014-08-28T17:24:20","date_gmt":"2014-08-28T22:24:20","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=3058"},"modified":"2025-06-17T13:12:22","modified_gmt":"2025-06-17T18:12:22","slug":"pinterest-just-sharing-recipes","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/pinterest-just-sharing-recipes\/","title":{"rendered":"Pinterest is for More Than Just Sharing Recipes"},"content":{"rendered":"<figure id=\"attachment_40582\" aria-describedby=\"caption-attachment-40582\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40582\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/pinterest-business-uses-rocks-digital.jpg\" alt=\"Pinterest Has Business Uses\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/pinterest-business-uses-rocks-digital.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/pinterest-business-uses-rocks-digital-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/pinterest-business-uses-rocks-digital-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40582\" class=\"wp-caption-text\">Image Credit \u2013\u00a0Antonov Roman\/Shutterstock.com<\/figcaption><\/figure>\n<h2>Pinterest is For Business<\/h2>\n<p>Some people may laugh off Pinterest as just some forum where women share recipes and motivational quotes or maybe create wish lists that are unachievable. However, this could not be further from the truth. Using Pinterest for business marketing is not only smart but highly profitable, too.<\/p>\n<p>It is true that the majority of Pinterest users\u2014four out of five in fact\u2014are women. In addition, women are responsible for three-fourths of buying decisions in U.S. homes. Furthermore, research shows that Pinterest reaches more active buyers and is responsible for more sales from social media than any other platform.<\/p>\n<h2><strong>Understanding Pins and Boards<\/strong><\/h2>\n<p>There are three main types of pins that can be used when pinning images or other content\u2014product pins, article pins and place pins. Boards are a collection of pins, organized for easy searching and browsing. You can create them by people, projects, products, tips and more. You can even use one pin in multiple boards.<\/p>\n<p>A product pin is akin to a sales pitch. It focuses on a single product or service and should always include a link to the page on your site where shoppers can add products to a cart.<\/p>\n<p>An article pin is like a teaser to a longer article. It should provide enough information to get people to click on it and be taken to a page with more information. This page should also have a means of tracking visitors and provide a place that they can request more information.<\/p>\n<p>A place pin allows you to showcase a project and specify its location. Depending on the nature of your work, you can identify a city, neighborhood or even a specific address. When clicked, a page with a conversion option should be reached.<\/p>\n<h2><strong>The Power of Pinterest\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h2>\n<p>If your business relies on sales to stay afloat and you have a high percentage of female customers, you should consider using Pinterest for business growth marketing. Every pin can be individually searched, elevating your SEO and eliminating the concern of \u201cold news\u201d that happens on other social sites. Content remains ever present and viable, allowing you to get more bang for your buck.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Pinterest+is+for+Business+%E2%80%93+REALLY%21+Not+just+Recipes+by+%40LissaDuty+on+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/pinterest-just-sharing-recipes\/' target='_blank'>Pinterest is for Business \u2013 REALLY! Not just Recipes by @LissaDuty on #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Pinterest+is+for+Business+%E2%80%93+REALLY%21+Not+just+Recipes+by+%40LissaDuty+on+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/pinterest-just-sharing-recipes\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong>Comment below the link to your Pinterest account.<\/strong> Let\u2019s all follow each other.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest is For Business Some people may laugh off Pinterest as just some forum where women share recipes and motivational quotes or maybe create wish lists that are unachievable. However, this could not be further from the truth. Using Pinterest for business marketing is not only smart but highly profitable, too. It is true that [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":40582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[73],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-pinterest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest is for More Than Just Sharing Recipes &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how Pinterest can boost your business marketing strategy beyond recipes. Call (214) 989-7549 to start elevating your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/pinterest-just-sharing-recipes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest is for More Than Just Sharing Recipes &#8211; Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn how Pinterest can boost your business marketing strategy beyond recipes. Call (214) 989-7549 to start elevating your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/pinterest-just-sharing-recipes\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-28T22:24:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T18:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/pinterest-business-uses-rocks-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lissa Duty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn how Pinterest can boost your business marketing strategy beyond recipes. 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