![\"Business](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2022\/01\/self-assessment-website-FB.jpg\")
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When was the last time you assessed your business\u2019 website? Looking more closely at website design and development<\/a>, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for 2022.<\/p>\n Evaluating the business\u2019 website is the first of five stages designed to improve your online presence this year. Why not take the self assessment now and see how well you\u2019re doing? Let\u2019s start by taking a look at the steps involved in the first stage.<\/p>\n 1. Does the website communicate what you do above the fold?<\/strong><\/p>\n A user\u2019s first impression when they land on a page makes all the difference. Is the website attractive, clutter-free and easy to navigate? This is necessary for visitors to stick around. Because Largest Contentful Paint (LCP, one of the Core Web Vitals) focuses on page load time from the user\u2019s view, this means that to satisfy Google and your visitors, anything above the fold should load quickly and be relevant to the search query.<\/p>\n 2. Is your website mobile optimized?<\/strong><\/p>\n With the dramatic rise in mobile search in recent years, mobile optimization is a necessity \u2013 not an added bonus. Google\u2019s switch to a mobile-first index means the algorithm uses the mobile version of the site for indexing. Therefore, a poorly optimized mobile experience will inevitably damage your overall SEO strategy<\/a>. SEO is a core component of a business\u2019 website, and it needs to start with mobile.<\/p>\n 3. Do you have reviews or testimonials on the website?<\/strong><\/p>\n Reviews and testimonials become even more relevant for website success rates as the years go on. In fact, a survey by BrightLocal<\/a> saw that 87% of consumers read online reviews for local businesses. Simply put, if you don\u2019t include reviews and testimonials on your website, consumers will find it hard to trust your business.<\/p>\n 4. Is your phone number at the top of the website?<\/strong><\/p>\n Website visitors expect to find easily accessible contact information on a website. The presence of a phone number adds an initial element of trust even when the visitor doesn\u2019t call. To highlight this fact, research by digital marketing company KoMarketing found that 44% of visitors will leave a business\u2019 website if there is no contact information.<\/p>\n 5. Does your website have a contact form on every page?<\/strong><\/p>\n It is vital that businesses make it easy for visitors to contact them. A Hubspot survey<\/a> found that marketers listed generating leads as the top priority for their business. However, by adding unnecessary extra steps to contact their business, they can actually make it harder to generate new leads. In addition, these forms should be clearly labeled to be in compliance with the Americans with Disabilities Act<\/a> (ADA).<\/p>\n After answering these questions, you should have a realistic assessment of your website and its overall viability. If your site is not fully optimized, it might be time for a website revamp<\/a>. However, if you answered \u201cno\u201d to every question, the best solution could be starting from scratch.<\/p>\n Download the complete self assessment worksheet<\/a> now and start evaluating your business\u2019 online presence.<\/p>\n Click To Tweet<\/a><\/p>\n When you want to improve your online presence, it\u2019s best to start with your website. Contact Rocks Digital now and we will ensure your business stands out online. Request a website evaluation today<\/a> or call (214) 989-7549<\/a>.<\/p>\n Assessing Your Website for Viability \u2013 Part 1 (You are here!) When was the last time you assessed your business\u2019 website? Looking more closely at website design and development, content and accessibility may reveal some unfortunate surprises. Thankfully, by taking the Rocks Digital online presence self assessment, you can make sure your website is viable for 2022. 5 Questions for Evaluating a Business\u2019 Website Evaluating the […]<\/p>\n","protected":false},"author":31,"featured_media":30180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[],"class_list":["post-30179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web"],"yoast_head":"\n5 Questions for Evaluating a Business\u2019 Website<\/h2>\n
Is Your Website Optimized?<\/h2>\n
<\/div>\n\nAssessing Your #Website for Viability in 2022 \u2013 Part 1 by @LissaDuty via @RocksDigital #SEO<\/a><\/div>\n<\/div>\n<\/div>\nGet a Website Evaluation Today<\/h2>\n
Online Presence Self Assessment Quick Links<\/h3>\n
\nAssessing Your Google Business Profile for Local Visibility \u2013 Part 2<\/a>
\nAssessing Your Business\u2019 Online Reputation \u2013 Part 3<\/a>
\nAssessing Your Business\u2019 Social Media Presence \u2013 Part 4<\/a>
\nAssessing Your Business\u2019 Local SEO Footprint \u2013 Part 5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"