{"id":26542,"date":"2021-07-13T09:59:29","date_gmt":"2021-07-13T14:59:29","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=26542"},"modified":"2026-02-05T08:59:56","modified_gmt":"2026-02-05T14:59:56","slug":"humantics-writing-copy-that-doesnt-suck","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/humantics-writing-copy-that-doesnt-suck\/","title":{"rendered":"Humantics \u2013 Writing Copy that Doesn\u2019t Suck"},"content":{"rendered":"<figure id=\"attachment_26543\" aria-describedby=\"caption-attachment-26543\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-26543 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2021\/07\/Humantics-Writing-Content-that-Doesnt-Suck.jpg\" alt=\"Humantics \u2013 Writing Copy that Doesn\u2019t Suck\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2021\/07\/Humantics-Writing-Content-that-Doesnt-Suck.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2021\/07\/Humantics-Writing-Content-that-Doesnt-Suck-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2021\/07\/Humantics-Writing-Content-that-Doesnt-Suck-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-26543\" class=\"wp-caption-text\">Image Credit \u2013 one photo\/Shutterstock.com<\/figcaption><\/figure>\n<h2>Humans Are Still Better Than AI at Writing Copy<\/h2>\n<p>Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI.<\/p>\n<p>When you use Google, you enter a search query and Google (AI) attempts to understand that query, crawls content and returns what it understood to you in the form of content suggestions.<\/p>\n<p>When you are writing content, you want data that is unique and distinguishable so that it has been cataloged and understood.<\/p>\n<h2>What Does Humantics Provide?<\/h2>\n<p>Humantics provides:<\/p>\n<ul>\n<li><strong>Disambiguation<\/strong> \u2013 narrows down the meaning of words<\/li>\n<li><strong>Associations<\/strong> \u2013 refines attributes and fills topical gaps<\/li>\n<li><strong>Targeting <\/strong>\u2013 completely satisfies the user query by understanding intent, who is asking and why<\/li>\n<li><strong>Authority<\/strong> \u2013 links from within and to the page providing relevance and importance<\/li>\n<\/ul>\n<p>This means that understanding the questions that people are searching for answers to is super-important because, as we\u2019ve already noted, humans can still understand context better than AI.<\/p>\n<p>Where do you find the questions people are asking to be able to build strong associations when writing your content?<\/p>\n<p>Places like:<\/p>\n<ul>\n<li>AnswerThePublic<\/li>\n<li>io<\/li>\n<li>Surfer SEO<\/li>\n<li>Google search<\/li>\n<\/ul>\n<h2>Keep Website Components in Mind When Writing Copy<\/h2>\n<p>When producing content, be sure that the various components of a website or webpage clarify meaning, establish expertise and provide authority. Be sure that your site hierarchy, page structure, positions of words\/header and relevant schema are aligned to best answer the questions people are asking.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Humantics+%E2%80%93+Writing+%23Content+that+Doesn%E2%80%99t+Suck+via+%40RocksDigital+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/humantics-writing-copy-that-doesnt-suck\/' target='_blank'>Humantics \u2013 Writing #Content that Doesn\u2019t Suck via @RocksDigital #RocksDigital #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Humantics+%E2%80%93+Writing+%23Content+that+Doesn%E2%80%99t+Suck+via+%40RocksDigital+%23RocksDigital+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/humantics-writing-copy-that-doesnt-suck\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>A Great Starting Point to Writing Better Content<\/h2>\n<p>Fifteen minutes wasn\u2019t nearly long enough to fully absorb this topic, but it was a great starting point to understand how to write better content \u2013\u00a0and get clarification as to how to make sure your content ranks better when people are searching for topics where you have expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humans Are Still Better Than AI at Writing Copy Grant Simmons explained why humans still have an edge over AI when it comes to writing copy. Bottom line = Context is still King and humans are still better at that than AI. When you use Google, you enter a search query and Google (AI) attempts [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":26543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[687],"tags":[],"class_list":["post-26542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2021"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Humantics \u2013 Writing Copy that Doesn\u2019t Suck | Rocks Digital 2021<\/title>\n<meta name=\"description\" content=\"Grant Simmons explains humantics and how to write great content at the 2021 Rocks Digital Marketing Conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/humantics-writing-copy-that-doesnt-suck\/\" 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