{"id":2623,"date":"2014-06-30T12:44:20","date_gmt":"2014-06-30T18:44:20","guid":{"rendered":"http:\/\/dfwrockssocialmedia.com\/?p=2623"},"modified":"2025-06-17T11:21:00","modified_gmt":"2025-06-17T16:21:00","slug":"maximizing-google-business-neal-schaffer","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/maximizing-google-business-neal-schaffer\/","title":{"rendered":"Maximizing Google+ For Your Business"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-3025\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Social_Media_Expert_Neal_Schaffer.jpg\" alt=\"Social_Media_Expert_Neal_Schaffer\" width=\"540\" height=\"800\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Social_Media_Expert_Neal_Schaffer.jpg 540w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Social_Media_Expert_Neal_Schaffer-202x300.jpg 202w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>Neal Schaffer flew in from Europe to present Maximizing Google+ For Your Business<\/h2>\n<p>2010 was when things really opened up for me.<\/p>\n<p>But I really wanted to empower companies by helping them to get a strategy, or know how to hire companies to handle strategy.<\/p>\n<blockquote><p><strong>&#8220;Social Media replaces nothing &#8211; but complements everything&#8221;<\/strong> &#8211; Neal Schaffer<\/p><\/blockquote>\n<p>Just because you are working with Google+ does not mean that you are suddenly going to stop using other social media sites.<\/p>\n<h2>How Do People Spend Their Online Time?<\/h2>\n<ul>\n<li>22% Social Networking<\/li>\n<li>21% Online Searches<\/li>\n<li>20% Reading Content<\/li>\n<li>19% Emails \/ Communications<\/li>\n<li>13% Multi-Media Sites<\/li>\n<li>5% Online Shopping<\/li>\n<\/ul>\n<p>57% of purchasing decisions made via research before contacting vendor.<\/p>\n<p>How your customers communicate with you is fundamentally different now!<\/p>\n<p>You need to be where your customers are looking for you.<\/p>\n<h2>Google+ Steps to Success<\/h2>\n<p><strong>Step 1: Define your social platform<\/strong><br \/>\nGoogle+ is a layer of the different services Google offers.<\/p>\n<p><strong>&#8220;You have to understand what Google+ is. It&#8217;s really the unification of all of Google&#8217;s services, with a common social layer.&#8221;<\/strong> &#8211; Vic Gundotra<\/p>\n<p>Search Plus Your World Impact<\/p>\n<p>Merge Your Google+ Local Page<\/p>\n<p><strong>Step 2: Establish Your Company Page<\/strong><\/p>\n<p>If you have multiple locations you would have to contact Google to get that merged.<\/p>\n<p>Cover Photo Size = 2120px x 1192px<\/p>\n<p><strong>Step 3: Connecting With Google<\/strong><\/p>\n<ul>\n<li>It&#8217;s about Maximizing Your Touch Points with Google.<\/li>\n<li>Link Your Google Plus Page to your website then put on your Google+ page badge.<\/li>\n<li>Google+ Brand Pages have PageRank, too &#8211; Link to your Google+ Brand Page.<\/li>\n<\/ul>\n<p>NOTE: Google announced June 25 they were eliminating authorship photos in search.<\/p>\n<p><strong>Step 4: Share Content<\/strong><\/p>\n<ul>\n<li>Before Posting, Find a Role Model<\/li>\n<li>In regards to your audience &#8211; what do <em>they\u00a0<\/em>want to hear?<\/li>\n<li>Become a Curator &#8211; 85% of Marketers think about this.<\/li>\n<li>What to post? Replicate Your Social Content Strategy &#8211; if you are already tweeting out, then take the most engaging things on your other social media networks and use that on Google+<\/li>\n<li>Know the Basics of G+ Posting<\/li>\n<\/ul>\n<p><strong>Step 5: Establishing Circles<\/strong><\/p>\n<ul>\n<li>With Google+ you add people to your circles.<\/li>\n<li>Navigate Home Stream Through Circles.<\/li>\n<li>Share Posts to Specific Circles &#8211; you can limit what type of information that is shared based upon what &#8220;circle&#8221; the person belongs to.<\/li>\n<li>Create Your Circles &#8211; use as engagement vehicles and create separate circles for each segment.<\/li>\n<li>Circling others is like following on Twitter.<\/li>\n<li>Use Ripples to Find Industry Influencers and Your Brand Advocates.<\/li>\n<li>Your Google+ Network is More Influential Than You Think.<\/li>\n<\/ul>\n<p><strong>Step 6: Building Your Community &#8211; Promote Your G+ Presence<\/strong><\/p>\n<ul>\n<li>On other Social Media Accounts<\/li>\n<li>Website (G+ Widget)<\/li>\n<li>Email Marketing<\/li>\n<li>Adding a G+ Badge Before &amp; After<\/li>\n<\/ul>\n<p><strong>Step 7: How to Increase Google+ Followers?<\/strong><\/p>\n<ul>\n<li>Post Regularly<\/li>\n<li>Engage<\/li>\n<li>Getting Found on Google Plus<\/li>\n<li>Share content &#8211; Don&#8217;t just share a link<\/li>\n<li>Always tag someone who shared<\/li>\n<\/ul>\n<p><strong>Step 8: The Secret to Success on G+: Engagement<\/strong><\/p>\n<ul>\n<li>Google+ is a Social Platform.<\/li>\n<li>Users Feel Empowered on Google+.<\/li>\n<li>Reach Out in a Personalized Way.<\/li>\n<li>Participate in Google+ hangouts. (A hangout is a place online where you can participate in or host a live event \/\u00a0meeting.<\/li>\n<\/ul>\n<p><strong>Google+ Best Practices<\/strong><\/p>\n<ul>\n<li>Practice internally first<\/li>\n<li>Only invite those in your circles that you trust<\/li>\n<li>Hangouts Help Promote Your Brand<\/li>\n<\/ul>\n<p><strong>Step 9: Communities<\/strong><\/p>\n<p>You can form communities that will help to drive traffic to your site.<\/p>\n<p><strong>Step 10: Chrome Extension: Do Share<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neal Schaffer flew in from Europe to present Maximizing Google+ For Your Business 2010 was when things really opened up for me. But I really wanted to empower companies by helping them to get a strategy, or know how to hire companies to handle strategy. &#8220;Social Media replaces nothing &#8211; but complements everything&#8221; &#8211; Neal [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[26],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-dfw-rocks-2014","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Google+ For Your Business &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how to maximize Google+ for your business with expert strategies. 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