{"id":2600,"date":"2014-06-30T10:29:16","date_gmt":"2014-06-30T16:29:16","guid":{"rendered":"http:\/\/dfwrockssocialmedia.com\/?p=2600"},"modified":"2025-06-24T11:14:20","modified_gmt":"2025-06-24T16:14:20","slug":"telling-story-online-social-media-changed-news-pr-amy-howell","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/telling-story-online-social-media-changed-news-pr-amy-howell\/","title":{"rendered":"Telling Your Story Online: How Social Media Has Changed News &#038; PR"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2891 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Amy_Howell_Social_Media_Day_Speaker.jpg\" alt=\"Amy Howell Social Media Day Speaker\" width=\"800\" height=\"540\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Amy_Howell_Social_Media_Day_Speaker.jpg 800w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Amy_Howell_Social_Media_Day_Speaker-300x202.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>Amy Howell, keynote speaker, presented &#8220;Telling Your Story Online: How Social Media Has Changed News &amp; PR&#8221; at <a title=\"DFW Rocks Social Media Day 2014 Photos\" href=\"https:\/\/www.rocksdigital.com\/dfw-rocks-social-media-day-2014-photos\/\">#DFWRocks2014<\/a>. A few of the highlights of her presentation are listed below.<\/p>\n<h2>Social Media Has Changed News and Public Relations<\/h2>\n<p><strong>Posting online is:<\/strong><\/p>\n<ul>\n<li>Global<\/li>\n<li>Permanent<\/li>\n<li>Discoverable (in the legal sense)<\/li>\n<\/ul>\n<p>No matter what you do, what your actual job title is, ultimately we\u2019re all in sales. Today, PR is 24\/7 and everyone is a reporter.<\/p>\n<p>In a down economy \u2013 PR is the first to go. So, when things go bad, PR has to show that they are worth the investment. Budgets for traditional PR declined as the economy slowed and social media emerged.<\/p>\n<p>If you don\u2019t have an online, digital footprint you cannot tell your story. If something catastrophic happens and you don\u2019t have a digital footprint, the media will eat you alive.<\/p>\n<p>Traditional media is still very important. When paired with social media, it\u2019s even more powerful. However, social media does not replace traditional media.\u00a0 Embed links in press releases.<\/p>\n<p>What does your digital footprint look like? PR and <a title=\"An Introduction to Social Media Marketing eBook\" href=\"https:\/\/www.rocksdigital.com\/social-media-marketing-ebook\/\">Social Media<\/a> merge to tell your story. However, there is no amount of PR that can help you when you\u2019re in jail (at that point your legal strategy is more important than your PR strategy).<\/p>\n<p>Just because you are tech savvy, that doesn\u2019t mean that you are business savvy. You can find people to do the tech side of things but experience is necessary for good PR. If you don\u2019t know what your customers do and how they make their money, you will not be able to translate that to good Social Media and PR for them. Put your clients on Google Alerts. If you get some press, you can leverage that in the local marketplace.<\/p>\n<p>You are what you tweet. Remember to engage and be helpful. Your digital footprint is seen as who you are. Make your posts count.<\/p>\n<p>Ask people how best to communicate with them. Some prefer emails, some prefer to chat on the phone. You need to know what people prefer and respect those preferences. Your engagement\/connection will be better if you do.<\/p>\n<p>Visit Amy\u2019s website, <a href=\"https:\/\/www.howell-marketing.com\/\" target=\"_blank\" rel=\"noopener\">Howell Marketing Strategies<\/a>, to learn more about her.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amy Howell, keynote speaker, presented &#8220;Telling Your Story Online: How Social Media Has Changed News &amp; PR&#8221; at #DFWRocks2014. A few of the highlights of her presentation are listed below. Social Media Has Changed News and Public Relations Posting online is: Global Permanent Discoverable (in the legal sense) No matter what you do, what your [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":2891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[137,138,79],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-dfw-rocks-2014","tag-news-and-pr","tag-public-relations","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Social Media Has Changed News &amp; PR - Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how social media reshapes news and PR with insights from DFW Rocks 2014. 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Call (214) 989-7549 to connect with Rocks Digital today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/telling-story-online-social-media-changed-news-pr-amy-howell\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-30T16:29:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T16:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/05\/Rocks-Digitial-600-x-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn how social media reshapes news and PR with insights from DFW Rocks 2014. 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