{"id":2522,"date":"2014-06-29T11:53:05","date_gmt":"2014-06-29T17:53:05","guid":{"rendered":"http:\/\/dfwrockssocialmedia.com\/?p=2522"},"modified":"2025-06-24T11:37:17","modified_gmt":"2025-06-24T16:37:17","slug":"using-instagram-promote-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/using-instagram-promote-business\/","title":{"rendered":"Using Instagram To Promote Your Business"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-2987\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Dallas_Social_Media_Melissa_Cowser_Texas_Media_Pros.jpg\" alt=\"Dallas Social Media, Melissa Cowser with Texas Media Pros\" width=\"800\" height=\"540\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Dallas_Social_Media_Melissa_Cowser_Texas_Media_Pros.jpg 800w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2014\/08\/Dallas_Social_Media_Melissa_Cowser_Texas_Media_Pros-300x202.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>Melissa Cowser, keynote speaker, presented &#8220;Using Instagram to Promote Your Business&#8221; at\u00a0<a href=\"https:\/\/www.rocksdigital.com\/category\/live-blogs-dfw-rocks-2014\/\">#DFWRocks2014<\/a>. A few of the highlights of her presentation are listed below.<\/p>\n<h2>Instagram for Business<\/h2>\n<p>Before you start\u00a0using Instagram\u00a0you need to do some research on your market.<\/p>\n<ul>\n<li>Test it out with a personal account<\/li>\n<li>business.instagram.com &#8211; always posting interesting things<\/li>\n<li>Determine the &#8220;voice&#8221; of your brand<\/li>\n<\/ul>\n<h2>Telling Your Story on Instagram<\/h2>\n<ul>\n<li>Who, Where, What is your brand?<\/li>\n<li>What kind of products do you sell?<\/li>\n<li>What type of lifestyle can you showcase?<\/li>\n<li>Action shots &#8211; people using your product<\/li>\n<li>New uses for your product<\/li>\n<li>&#8220;Behind the scenes&#8221; look at your office or company culture<\/li>\n<\/ul>\n<h2>Hashtags Gone Wrong on Instagram<\/h2>\n<ul>\n<li>#thathashtagiswaytoolong<\/li>\n<li>Wrong #hashtag for the subject<\/li>\n<li>#too #many #hashtags #that #dont #make #sense<\/li>\n<\/ul>\n<h2>Hashtag Hijacking<\/h2>\n<ul>\n<li>Trolls \u2013 post repeatedly to trending topics<\/li>\n<li>#Hashtag takeover &#8211; #MCDStories (people were supposed to post happy times at McDonald&#8217;s but not all the posts were happy posts)<\/li>\n<li>#Hashtag stuffing<\/li>\n<\/ul>\n<h2>Instagram Company Case Studies:<\/h2>\n<p class=\"callout\">Starbucks<\/p>\n<ul>\n<li>27 million followers<\/li>\n<li>Signature #hashtag #starbucks<\/li>\n<li>What are they selling? PRODUCTS<\/li>\n<li>What emotions come to mind when looking at their profile?<\/li>\n<\/ul>\n<p class=\"callout\">Takeaways<\/p>\n<ul>\n<li>You CAN sell your product in a tasteful \u201cnon-sell-y\u201d way<\/li>\n<li>Signature hashtag wins again<\/li>\n<\/ul>\n<p class=\"callout\">eBay<\/p>\n<ul>\n<li>44k Followers<\/li>\n<li>Focus on community<\/li>\n<li>What are they selling?<\/li>\n<\/ul>\n<p class=\"callout\">Takeaways<\/p>\n<ul>\n<li>Get your followers involved<\/li>\n<\/ul>\n<p class=\"callout\">Warby Parker<\/p>\n<ul>\n<li>118k followers<\/li>\n<li>What are they selling? BEHIND THE SCENES &#8211; GIVING BACK<\/li>\n<li>Real people, down to earth marketing<\/li>\n<li>What emotions come to mind when looking at their profile?<\/li>\n<\/ul>\n<p class=\"callout\">Takeaways<\/p>\n<ul>\n<li>Where are the #hashtags? (They don&#8217;t use them)<\/li>\n<li>Sharing milestones is a great way to connect<\/li>\n<li>All around &#8211; great Instagram marketing<\/li>\n<\/ul>\n<h2>Instagram Contests and Giveaways:<\/h2>\n<p class=\"callout\">Choose prize and entry method<\/p>\n<ul>\n<li>Photo entry contest &#8211; remind entrants to set photos to &#8216;public&#8217;<\/li>\n<li>Like and comment contest<\/li>\n<li>Follow contest<\/li>\n<\/ul>\n<p>Read more about <a title=\"13 Essential Elements of a Successful Social Media Contest\" href=\"https:\/\/www.rocksdigital.com\/social-media-contest\/\">social media contests<\/a> and how to run one effectively.<\/p>\n<p class=\"callout\">Post ALL of the details<\/p>\n<ul>\n<li>How to enter, how winner is chosen, rules and regulations<\/li>\n<li>Market your contest!<\/li>\n<li>Attention grabbing title<\/li>\n<li>Promote across networks<\/li>\n<li>Get involved<\/li>\n<li>Give it time<\/li>\n<li>Track and Measure<\/li>\n<\/ul>\n<h2>Instagram Tool Recommendations<\/h2>\n<p class=\"&quot;callout\u201d\">Followgram<\/p>\n<ul>\n<li>Simple interface<\/li>\n<li>Save inspiring photos to private photo albums in the app<\/li>\n<li>See follower and engagement statistics at a glance<\/li>\n<\/ul>\n<p class=\"&quot;callout\u201d\">Iconosquare (formerly Statigram)<\/p>\n<ul>\n<li>More comprehensive stats<\/li>\n<\/ul>\n<h2>Instagram Must Do\u2019s<\/h2>\n<ul>\n<li>Post regularly (3 to 5 times per week)<\/li>\n<li>Be authentic \u2013 show why you are different<\/li>\n<li>Use appropriate #hashtags<\/li>\n<li>Be thankful<\/li>\n<li>Be engaging \u2013 respond using \u201c@\u201d to tag a person<\/li>\n<li>Get your followers involved<\/li>\n<li>Track and measure contests and giveaways<\/li>\n<\/ul>\n<h2>Instagram Don&#8217;ts<\/h2>\n<ul>\n<li>NO SPAMMING &#8211; more than 3 to 4 posts per day is too much (Quality vs. Quantity)<\/li>\n<li>DO NOT go commenting on your followers photos with your latest product, adding #hashtags or anything that would annoy them<\/li>\n<\/ul>\n<h2>Advertising on Instagram<\/h2>\n<ul>\n<li>\u201cSponsored\u201d photos and videos promoting brands the user does not already follow<\/li>\n<li>Consumers will be able to provide feedback &#8211; \u201cI don&#8217;t want to see this\u201d<\/li>\n<li>Goal is for ads to be as normal \/ natural as possible in the feed<\/li>\n<li>Instagram WILL NOT sell your photos<\/li>\n<\/ul>\n<p class=\"callout\">Question: Can you edit the comment on a photo?<\/p>\n<p>Answer: Just swipe over the picture and it will let you trash the comment so that you can start over.<\/p>\n<p class=\"callout\">Question: How effective is it for local marketing?<\/p>\n<p>Answer: Local businesses are hesitant to use Instagram, however it can be very effective for local marketing.<\/p>\n<p class=\"callout\">Question: Where can I go to learn about #hashtags? (I have a local business)<\/p>\n<p>Answer: You can search to see if people are using certain #hashtags to find you (ex: Are people using &#8216;Plano TX&#8217;, or just &#8216;Plano&#8217;?). With the search button you can search brands or #hashtags to find more information about your local market. You can use Tagstogram, but it may be a little trial and error to start.<\/p>\n<p class=\"callout\">Question: I have a video production company, and I take lots of pictures and usually post them. Should I just pick out the best ones or&#8230;?<\/p>\n<p>Answer: You could pick out the best ones, or keep all of them, and create a collage of the different pictures, and put them together. There is Pic Stitch which will let you put the pictures altogether in a collage.<\/p>\n<p class=\"callout\">Question: What are the trends of people joining Instagram?<\/p>\n<p>Answer: The older demographics are starting to join Instagram which is why more and more businesses are getting on Instagram. Also potential customers will use #hashtags more on Instagram than on Facebook.<\/p>\n<p class=\"callout\">Question: Also you were saying that Instagram has less &#8220;noise&#8221; than Facebook?<\/p>\n<p>Answer: You don&#8217;t have to post as much on Instagram as you would on Facebook to get as much of an impact.<\/p>\n<p class=\"callout\">Question: How do you know what gets pushed out?<\/p>\n<p>Answer: You have to look at what you are doing on Facebook to see if you would push it also to Instagram (and vice versa).<\/p>\n<p class=\"callout\">Question: If you are doing Instagram to Facebook how should you set that up?<\/p>\n<p>Answer: When you push from Instagram to Facebook then there usually a link. You can&#8217;t do Facebook to Instagram though. ClipStitch is a good app to use as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melissa Cowser, keynote speaker, presented &#8220;Using Instagram to Promote Your Business&#8221; at\u00a0#DFWRocks2014. A few of the highlights of her presentation are listed below. Instagram for Business Before you start\u00a0using Instagram\u00a0you need to do some research on your market. Test it out with a personal account business.instagram.com &#8211; always posting interesting things Determine the &#8220;voice&#8221; of [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[60],"tags":[468,99,75],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-dfw-rocks-2014","tag-business-development","tag-hashtag-hijacking","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Instagram To Promote Your Business &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Elevate your business with Instagram marketing tips from #DFWRocks2014. Call us at (214) 989-7549 to boost your social media strategy today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/using-instagram-promote-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Instagram To Promote Your Business | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Elevate your business with Instagram marketing tips from #DFWRocks2014. Call us at (214) 989-7549 to boost your social media strategy today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/using-instagram-promote-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-29T17:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T16:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/05\/Rocks-Digitial-600-x-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edgar Griggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Elevate your business with Instagram marketing tips from #DFWRocks2014. 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