{"id":18162,"date":"2019-06-30T13:05:40","date_gmt":"2019-06-30T18:05:40","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=18162"},"modified":"2025-07-29T12:24:15","modified_gmt":"2025-07-29T17:24:15","slug":"10-blue-links-all-below-the-fold","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/10-blue-links-all-below-the-fold\/","title":{"rendered":"10 Blue Links, All Below the Fold"},"content":{"rendered":"<figure id=\"attachment_21480\" aria-describedby=\"caption-attachment-21480\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21480\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/bigger-isnt-better-rank-in-serps.jpg\" alt=\"When Bigger Isn\u2019t Better: How to Have a Short Article Rank in SERPs\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/bigger-isnt-better-rank-in-serps.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/bigger-isnt-better-rank-in-serps-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/bigger-isnt-better-rank-in-serps-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-21480\" class=\"wp-caption-text\">Evan Lorne\/Shutterstock.com<\/figcaption><\/figure>\n<p>10 Blue Links, All Below the Fold was presented at the 2019 Rocks Digital Marketing Conference by Ryan Jones. Here are the takeaways from his session.<\/p>\n<p>Search results are changing. It used to be 10 blue links to websites per page. And it\u2019s not just search results that are changing \u2013 Google is changing. Google used to be like a card catalog at the library, but now it\u2019s evolving to be more like the computers of Star Trek.<\/p>\n<p>We want answers, and sometimes, a website is not an answer. What&#8217;s the future of search? It is <em>verbs<\/em>. Informational search clicks are dying, so if you want to survive, help your users \u201cdo\u201d something. Our job as marketers is to help them do it.<\/p>\n<p>People are getting their answers right on Google and not clicking though to websites. So, is SEO dying? That&#8217;s a valid question, and the answer is: <em>No, it\u2019s just changing<\/em>, because how people search is changing.<\/p>\n<p><span class=\"callout\">Where Those Blue Site Links Used to Be, We\u2019re Seeing This:<\/span><\/p>\n<ul>\n<li>Paid Ad<\/li>\n<li>Map Pack<\/li>\n<li>People Also Ask<\/li>\n<li>Instant Answers<\/li>\n<li>Image Results<\/li>\n<li>Featured Snippets<\/li>\n<li>All kinds of other sh*t<\/li>\n<\/ul>\n<p>And it just gets worse on mobile.<\/p>\n<h2><strong>How Are All These Features Affecting Traffic? <\/strong><\/h2>\n<p>There are less clicks to go around. Organic clicks are decreasing. Paid clicks aren\u2019t getting the traffic, either. People are just getting their answer right on Google.<\/p>\n<h2><strong>What Do We Do About It? <\/strong><\/h2>\n<p><em>A good hockey player plays where the puck is, a great hockey player plays where the puck is going to be<\/em>. ~Wayne Gretzky<\/p>\n<p>Change how you do keyword research \u2013 focus on topics. When people search a word, what else comes up? What other related things are they searching?<\/p>\n<p>How we measure rankings must change. Some of our tools aren\u2019t giving us a clear idea of where we\u2019re really ranking.<\/p>\n<p><span class=\"callout\">1. Work on your Image search. Need to focus more on images more. Use white or light grey backgrounds.<\/span><\/p>\n<ul>\n<li>#1 ranking spot is going to images<\/li>\n<li>Expect less clicks \u2013 but a higher conversion rate<\/li>\n<li>Optimize the h*ll out of your images!<\/li>\n<\/ul>\n<p><span class=\"callout\">2. Maps are more important. Use Google Posts to set your map pack listings apart.<\/span><\/p>\n<ul>\n<li>If you can\u2019t rank in the organic results, rank in the map pack.<\/li>\n<\/ul>\n<p><span class=\"callout\">3. Work on your Q&amp;A content.<\/span><\/p>\n<p><span class=\"callout\">4. Use your schema. (Schema.org)<\/span><\/p>\n<ul>\n<li>Article<\/li>\n<li>Breadcrumb<\/li>\n<li>Book<\/li>\n<li>Carousel<\/li>\n<li>Event<\/li>\n<li>Fact Check<\/li>\n<li>FAQ<\/li>\n<li>How-to<\/li>\n<li>Job Posting<\/li>\n<li>Livestream<\/li>\n<li>Local Business Listing<\/li>\n<li>Logo<\/li>\n<li>Product<\/li>\n<li>Q&amp;A<\/li>\n<li>Review Snippet<\/li>\n<li>Sitelinks Searchbox<\/li>\n<li>Software App<\/li>\n<li>Speakable<\/li>\n<li>Subscription &amp; Paywall Content<\/li>\n<li>Top Places List<\/li>\n<li>Video<\/li>\n<\/ul>\n<p><span class=\"callout\">Further Reading:<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/49-of-all-google-searches-are-no-click-study-finds-318426\" target=\"_blank\" rel=\"noopener\">49% of all Google searches are no-click, study finds<\/a><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/death-organic-search-know\/189625\/\" target=\"_blank\" rel=\"noopener\">SEO \u2013 Is It a Dying Channel?<\/a><\/p>\n<p><a href=\"https:\/\/sparktoro.com\/blog\/how-much-of-googles-search-traffic-is-left-for-anyone-but-themselves\/\" target=\"_blank\" rel=\"noopener\">How Much of Google\u2019s Search Traffic is Left for Anyone But Themselves<\/a><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/seo-zero-click-searches\/286401\/\" target=\"_blank\" rel=\"noopener\">How to Successfully Do SEO for Zero-Click Searches<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Blue Links, All Below the Fold was presented at the 2019 Rocks Digital Marketing Conference by Ryan Jones. Here are the takeaways from his session. Search results are changing. It used to be 10 blue links to websites per page. And it\u2019s not just search results that are changing \u2013 Google is changing. Google [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":21480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[682],"tags":[],"class_list":["post-18162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Blue Links, All Below the Fold &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how search results are evolving from 10 blue links to more dynamic features. 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Call us at (214) 989-7549 to enhance your SEO strategy today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/10-blue-links-all-below-the-fold\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T18:05:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T17:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/bigger-isnt-better-rank-in-serps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn how search results are evolving from 10 blue links to more dynamic features. 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