{"id":18135,"date":"2019-06-30T16:44:15","date_gmt":"2019-06-30T21:44:15","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=18135"},"modified":"2024-12-04T12:28:07","modified_gmt":"2024-12-04T18:28:07","slug":"you-got-the-opt-in-now-what","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/you-got-the-opt-in-now-what\/","title":{"rendered":"You got the Opt-In \u2013 Now What"},"content":{"rendered":"<figure id=\"attachment_40395\" aria-describedby=\"caption-attachment-40395\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40395\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2019\/06\/you-got-opt-in-now-what-rocks-digital.jpg\" alt=\"Now What? With Rocks Digital\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2019\/06\/you-got-opt-in-now-what-rocks-digital.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2019\/06\/you-got-opt-in-now-what-rocks-digital-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2019\/06\/you-got-opt-in-now-what-rocks-digital-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40395\" class=\"wp-caption-text\">Image Credit \u2013 one photo\/Shutterstock.com<\/figcaption><\/figure>\n<p>You Got the Opt-In \u2013 Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session.<\/p>\n<p>Imagine if all of your connections on all of your social platforms were on your email list? Your email list is the only digital &#8220;property&#8221; that you own. Social Networks shut down, and you can lose all of those followers \u2013 and the hundreds (thousands?) of likes and followers will be meaningless. Be sure to nurture and engage the people on your list via email marketing AND social media.<\/p>\n<p>How many people are on your list isn\u2019t what matters. What matters is how <em>engaged<\/em> they are. And there are more ways now than ever to be engaging.<\/p>\n<p>Ways to grow your list:<\/p>\n<ul>\n<li>Webinars, Livestreaming or Virtual Events<\/li>\n<li>Speaking at a Live or Virtual Event<\/li>\n<li>Podcast Radios Show host or Guest<\/li>\n<li>Digital or Print Magazines<\/li>\n<li>Joint Ventures \u2013 Collaborations<\/li>\n<li>Blogging or Guest Blogging<\/li>\n<li>Courses or Group Programs<\/li>\n<li>Books or Ebooks<\/li>\n<li>Membership Sites<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Drip Campaign<\/strong>\u00a0\u2013 You have a lead magnet and that puts people into a series of emails.<\/p>\n<p><strong>Dead List<\/strong> \u2013 When you\u2019ve been on someone\u2019s list for awhile and haven\u2019t bought, they may put you on a <em>dead list,<\/em>\u00a0and that&#8217;s the list they share with JV and Affiliate Partners. They hope that you might buy from one of those people, and at least they&#8217;ll make some money for the referral.<\/p>\n<p><strong>Nurture Sequence<\/strong> \u2013 Based on behaviors. Are you paying attention to the people who interact with you? You should be.<\/p>\n<p><strong>Email Drip Campaign + Lead Nurturing Sequences = The Winning Combination<\/strong><\/p>\n<ul>\n<li>Build engaged community<\/li>\n<li>Build know, like, trust<\/li>\n<li>Grow your social reach<\/li>\n<li>Establish yourself as a social media influencer<\/li>\n<li>Become the go-to expert in your niche<\/li>\n<li>Drive repeat traffic to your site<\/li>\n<li>Increase client retention<\/li>\n<li>Reduce refund requests<\/li>\n<li>Crete profitable affiliate programs<\/li>\n<\/ul>\n<p><strong>Stick Strategies<\/strong> \u2013 What do you do to make people stick around?<\/p>\n<ul>\n<li>Know your audience<\/li>\n<li>Know your target market vs. target buyers<\/li>\n<li>People have a problem and are actively looking for a solution<\/li>\n<li>Listen to the problem that they have that you can solve<\/li>\n<\/ul>\n<p>What is your unique flavor? What do you do differently than everyone else?<\/p>\n<p><strong>Serve &amp; Nurture Strategies<\/strong><\/p>\n<ul>\n<li>Exclusive content to my list only<\/li>\n<li>No cost \/ low cost beta test opportunities<\/li>\n<li>Lowest cost for online &amp; group programs<\/li>\n<li>Invite-only Pick My Brain Q &amp; A<\/li>\n<li>Call for speaker opportunities<\/li>\n<li>Collaboration opportunities<\/li>\n<li>Blogging\/Magazine<\/li>\n<li>Sneak peek at new content<\/li>\n<li>Themed Facebook parties<\/li>\n<\/ul>\n<p>The only difference between the contact and a contract is the &#8220;R&#8221; \u2013 and the &#8220;R&#8221; stands for <em>relationships<\/em>.<\/p>\n<p>Your list is your bank account, but if you built it on service and relationships, it will be your retirement account!<\/p>\n<p>&nbsp;<\/p>\n<p>PattyFarmer.com \u2013 <a href=\"https:\/\/m3bizquiz.com\/0\" target=\"_blank\" rel=\"noopener\">M3BizQuiz.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You Got the Opt-In \u2013 Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session. Imagine if all of your connections on all of your social platforms were on your email list? Your email list is the only digital &#8220;property&#8221; that you own. Social [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":40395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[682],"tags":[],"class_list":["post-18135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You got the Opt-In \u2013 Now What &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Got the opt-in? Learn what to do next to maximize your success. Call Rocks Digital at (214) 989-7549 to get started today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/you-got-the-opt-in-now-what\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You got the Opt-In \u2013 Now What \u2013 Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Got the opt-in? Learn what to do next to maximize your success. Call Rocks Digital at (214) 989-7549 to get started today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/you-got-the-opt-in-now-what\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T21:44:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T18:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2019\/06\/you-got-opt-in-now-what-rocks-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"You got the Opt-In \u2013 Now What via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Got the opt-in? 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