{"id":17750,"date":"2021-06-14T10:40:02","date_gmt":"2021-06-14T15:40:02","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17750"},"modified":"2024-04-11T11:09:22","modified_gmt":"2024-04-11T16:09:22","slug":"hugo-aviles-blockchain-transforming-digital","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/hugo-aviles-blockchain-transforming-digital\/","title":{"rendered":"How Blockchain Is Transforming Digital"},"content":{"rendered":"<p><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/10\/SPeek20180629_3201.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-21266\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/10\/SPeek20180629_3201.jpg\" alt=\"Rocks Digital 2018\" width=\"810\" height=\"540\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/10\/SPeek20180629_3201.jpg 810w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/10\/SPeek20180629_3201-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/10\/SPeek20180629_3201-768x512.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/p>\n<h2>Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018<\/h2>\n<p>A little bit about Hugo D. Aviles:<\/p>\n<ul>\n<li>Born in Quito, Ecuador<\/li>\n<li>Co-founder of <a href=\"https:\/\/ibossadv.com\/\" target=\"_blank\" rel=\"noopener\">iBoss Ventures<\/a>, Blockhash and <a href=\"https:\/\/www.cardconnect.com\/\" target=\"_blank\" rel=\"noopener\">CardConnect-FDIS-Tampa<\/a><\/li>\n<\/ul>\n<h3>An Overview of the Digital Media and Advertising Industry<\/h3>\n<ul>\n<li>209 billion dollar global digital media and advertising industry.<\/li>\n<li>$16 billion dollars in fraud occurs annually and bots are one of the reasons this occurs.<\/li>\n<li>In 2017 digital surpassed TV.<\/li>\n<li>By 2020 it is expected that digital ads will make up 50 percent of all ad spending.<\/li>\n<\/ul>\n<h2>Ad Fraud<\/h2>\n<p><strong>What Causes Ad Fraud<\/strong><\/p>\n<ul>\n<li>Nonhuman traffic (ie. bots)<\/li>\n<li>seoclerks.com \u2013 can buy many bots there<\/li>\n<li>Methbot \u2013 controlled by a single group based in Russia and operating out of data centers in the US and Netherlands<\/li>\n<li>HyphBot \u2013 potentially 3x larger than Methbot<\/li>\n<\/ul>\n<h2>Blockchain Is the Answer to Online Advertising Transparency<\/h2>\n<p><strong>How Blockchain Works<\/strong><\/p>\n<ol>\n<li>Alice wants to send money to Bob.<\/li>\n<li>The first block is created online and represents the transaction.<\/li>\n<li>This block is broadcast to every part in the network.<\/li>\n<\/ol>\n<p>Cryptocurrency is just something that is built on the blockchain.<\/p>\n<p>Credit card processing started with using a manual machine (also known as \u201cThe Knucklebuster\u201d).<\/p>\n<h3>Blockchain Potential Applications &amp; Disruption<\/h3>\n<p>The blockchain is radically changing the future of transaction-based industries. An example would be when two people negotiate a price; after a price is agreed, blockchain is used to generate the forms.<\/p>\n<p><strong>adChain<\/strong><\/p>\n<ul>\n<li>An open protocol on the public Ethereum blockchain<\/li>\n<li>Allows for the building of decentralized applications for advertising online<\/li>\n<\/ul>\n<p><a href=\"https:\/\/basicattentiontoken.org\/\" target=\"_blank\" rel=\"noopener\"><strong>BasicAttentionToken.org<\/strong><\/a><\/p>\n<ul>\n<li>Pays people for their attention<\/li>\n<li>Views ads, rewards you in cryptocurrency<\/li>\n<\/ul>\n<p><strong>Clearcoin.co<\/strong><\/p>\n<ul>\n<li>Tracks all transactions on the distributed proof of history ledger<\/li>\n<li>Allows you to buy and sell media on the blockchain<\/li>\n<li>Influencer marketing transparency<\/li>\n<\/ul>\n<p><strong>SocialMedia.market<\/strong><\/p>\n<ul>\n<li>Decentralized influencer advertising marketplace<\/li>\n<li>High level of influencer marketing transparency<\/li>\n<\/ul>\n<h2>Blockchain Allows Businesses to Have Online Advertising Transparency<\/h2>\n<p>When businesses use blockchain it gives them transparency to their online advertising. This in turn creates a higher level of trust which in turn will boost your local search visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hugo D. Aviles On How Blockchain is Transforming Digital at Rocks Digital 2018 A little bit about Hugo D. Aviles: Born in Quito, Ecuador Co-founder of iBoss Ventures, Blockhash and CardConnect-FDIS-Tampa An Overview of the Digital Media and Advertising Industry 209 billion dollar global digital media and advertising industry. $16 billion dollars in fraud occurs [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":21266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[663],"tags":[],"class_list":["post-17750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Blockchain Is Transforming Digital | Rocks Digital 2018<\/title>\n<meta name=\"description\" content=\"Hugo D. 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