{"id":17686,"date":"2018-06-29T18:29:44","date_gmt":"2018-06-29T23:29:44","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17686"},"modified":"2021-06-16T16:32:49","modified_gmt":"2021-06-16T21:32:49","slug":"winning-secrets-to-entrepreneurship-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/winning-secrets-to-entrepreneurship-in-the-digital-age\/","title":{"rendered":"The Winning Secrets to Entrepreneurship in the Digital Age"},"content":{"rendered":"

\"Rocks
\n<\/a>How To Make the Most of Digital Marketing as an Entrepreneur<\/h2>\n

Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn\u2019t just about conference rooms it\u2019s about experiences<\/em>.”<\/p>\n

ONLY 8% OF BRANDS AND COMPANIES ARE VERY SATISFIED WITH THEIR MARKETING COMPANIES<\/p>\n

Why? Because we\u2019re not giving them what they want.<\/p>\n

How to Build Trust and Get Results<\/h3>\n

What do they want? 67% said TRUST<\/p>\n

Roadmap to win back trust:<\/p>\n

    \n
  • Stop telling clients what to do without telling them how to do it and why it will work<\/li>\n
  • Deliver results that return that make an impact<\/li>\n
  • Report results that matter<\/li>\n<\/ul>\n

    How do you deliver results that make an impact?<\/p>\n

      \n
    • Don\u2019t build upper-funnel campaigns without a plan to bring them down-funnel<\/li>\n
    • Develop content but don\u2019t do it without a strategy<\/li>\n
    • Don\u2019t build a one-size-fits-all approach. Build a client-tailored solution.<\/li>\n
    • Don\u2019t create plans with a \u2018set it and forget it\u2019 mentality<\/li>\n<\/ul>\n

      Remember to report results that matter – Don\u2019t just report activity<\/p>\n

        \n
      • Demonstrate actual top-line revenue growth year-over-year<\/li>\n
      • Show increased unit volume velocity<\/li>\n
      • Proof of new customers<\/li>\n<\/ul>\n

        Technology Supercharges the Entrepreneur<\/h2>\n

        Information has exploded 4 billion<\/strong> hours of YouTube videos are watched every month, 100 billion searches done every month, over 3 trillion URLs!<\/p>\n

        Explosion of people with access to the internet – Over 4 billion people with internet access.<\/p>\n

        Technology supercharges the entrepreneur – crowd-funding, how-to videos, innovators and influencers, start-ups, remote working.<\/p>\n

        The Influencer Roadmap<\/strong><\/p>\n

        Establish a brand for your own personality -><\/strong> Get verified -><\/strong> Amplify yourself across all nodes available<\/p>\n

          \n
        • Relate to millennials, engage them and have them as part of your team<\/li>\n
        • Be consistent with your digital brand, marketing and communications<\/li>\n
        • Use engaging content both visually and contextually<\/li>\n<\/ul>\n

          How To Manage Your Online Reputation and Build Relationships<\/h2>\n

          Public Relations 101<\/strong> \u2013 We get one shot at our image<\/p>\n

          How to Stay Ahead as an Entrepreneur:<\/p>\n

            \n
          • Keep in mind that it\u2019s impossible to predict what\u2019s next \u2013 what\u2019s coming will come.<\/li>\n
          • You have be flexible and you have to adapt fast<\/em>!<\/li>\n
          • The cycle is going to continue, the next Facebook will keep coming. As the technology and trends change, you\u2019ve gotta run with it and adapt FIRST.<\/li>\n<\/ul>\n

            It’s WHO you know, not WHAT you know…<\/p>\n

              \n
            • 99% of business development happens behind the scenes. You need to build trust with people, you need to build relationships. Trust is the key to success.<\/li>\n
            • Address people by their motivating factors. We all have weird sides to us that motivate us \u2013 yoga, travel, spirituality, religion, children, pets, etc. \u2013 talk to people about the things that motivate them \u2013 they trust you more when you\u2019re interested in them and not what they can do for you.<\/li>\n
            • You must be aware of and use etiquette. Personal etiquette, Professional etiquette, knowledge of proper etiquette whilst dining, socializing and networking.<\/li>\n<\/ul>\n

              Entrepreneurs Must Take Risks<\/h3>\n

              You MUST take risks! Remember:<\/p>\n

                \n
              • \u201cHigh Risk is High Reward\u201d<\/li>\n
              • \u00a0You fail, you\u2019ll learn<\/li>\n
              • \u00a0Be responsible about your\u00a0 risks<\/li>\n
              • \u00a0Think of the end result<\/li>\n
              • \u00a0Risks in leadership<\/li>\n
              • \u00a0Plan your risks<\/li>\n
              • \u00a0The only way to instill change is by taking risks<\/li>\n<\/ul>\n

                The Secrets Every Entrepreneur Needs To Win in the Digital Age<\/h2>\n

                Key Takeaways:<\/strong><\/p>\n

                  \n
                • Develop a contact list<\/li>\n
                • Treat people the way you\u2019d like to be treated<\/li>\n
                • Take advantage of helping others in need<\/li>\n
                • Carve a niche for yourself<\/li>\n
                • Don\u2019t mix risk with ego when you start making money, timing is everything<\/li>\n
                • Polished resumes & portfolios are imperative<\/li>\n
                • Toastmasters<\/li>\n
                • Be mindful of what you eat, exercise, and \u00a0Managing stress level<\/li>\n
                • 4 pillars of Success \u2013 Personal integrity, Coaches and Mentors, Family and Education<\/li>\n<\/ul>\n

                  Internet Marketing Association (IMA)<\/strong><\/p>\n

                  If this information has helped you, you might consider joining the Internet Marketing Association (IMA):<\/p>\n

                    \n
                  • 1,000,000+ Professional Members<\/li>\n
                  • 1,000 Global Business Partners<\/li>\n
                  • 176 Countries Represented<\/li>\n
                  • 10,000+ Conference Attendees<\/li>\n
                  • 5 Premium Groups to Join<\/li>\n
                  • 54% C-level Executives<\/li>\n
                  • 23% Directors And Above<\/li>\n
                  • 15% Managers<\/li>\n
                  • 8% Other<\/li>\n
                  • 100% Cool cats<\/li>\n<\/ul>\n

                    I’m certainly convinced it would be valuable to me and internet marketing isn’t even the focus of my business. It’s been said that you are the sum of the five people you spend the most time with, why not up that sum?<\/p>\n","protected":false},"excerpt":{"rendered":"

                    How To Make the Most of Digital Marketing as an Entrepreneur Our closing keynote for Day One of the Rocks Digital Conference was by Sinan Kanatsiz and Erik Leist. If you remember only one thing from this presentation, let it be this “Life isn\u2019t just about conference rooms it\u2019s about experiences.” ONLY 8% OF BRANDS […]<\/p>\n","protected":false},"author":24,"featured_media":21316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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