{"id":17659,"date":"2018-06-30T11:49:40","date_gmt":"2018-06-30T16:49:40","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17659"},"modified":"2024-05-14T12:34:36","modified_gmt":"2024-05-14T17:34:36","slug":"explosively-grow-personal-brand-linkedin","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/explosively-grow-personal-brand-linkedin\/","title":{"rendered":"How to Grow a Personal Brand on LinkedIn by Goldie Chan"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-17715\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/goldie-chan.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/goldie-chan.jpg 1600w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/goldie-chan-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/goldie-chan-768x512.jpg 768w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/goldie-chan-1024x683.jpg 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>Goldie Chan posts videos on LinkedIn&#8230; A LOT of videos.\u00a0 In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn.<\/p>\n<p><strong>Goldie\u2019s Pro Tip:<\/strong>\u00a0ALWAYS send a note with a connection request on LinkedIn.<\/p>\n<p>Build a presence on a platform that makes sense for your brand.<\/p>\n<p>Pinterest has AMAZING SEO, so don\u2019t write it off as a dying platform.<\/p>\n<p>\u201cPeople think focus means saying <em>yes<\/em> to the thing you\u2019ve got to focus on. But that\u2019s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I\u2019m actually as proud of the things we haven\u2019t done as the things I have done. Innovation is saying \u2018no\u2019 to 1,000 things.\u201d \u2013 Steve Jobs<\/p>\n<h3><strong>Focus<\/strong><\/h3>\n<p>Know the kind of content you want to create and eliminate distractions.<\/p>\n<p>It\u2019s always helpful to have your personal flavor in your personal brand. All of those things that are weird about you, that can be built into your personal brand. You want people to be able to start a conversation with you.<\/p>\n<h3><strong>\u00a0<\/strong><strong>Feedback &amp; Collaboration<\/strong><\/h3>\n<p>Be open to hearing real feedback that\u2019s constructive and collaborative.<\/p>\n<p>Think about 5 individuals or brands that you could collaborate with next week.<\/p>\n<h3><strong>Content<\/strong><\/h3>\n<p>Create the kind of mind-blowing content that your audience can\u2019t wait to watch.<\/p>\n<p>You need to know what your audience really wants. List five interesting people who are in your space and look at their content. Admire the content, and then look at how can you do that with the filter of your personal brand lens.<\/p>\n<p><strong>What Are Your 3 Brand Keywords?<\/strong><\/p>\n<p>Goldie\u2019s are:<\/p>\n<ul>\n<li>Magic (Disney, Harry Potter)<\/li>\n<li>Marketing (10+ years experience)<\/li>\n<li>Me (Authenticity)<\/li>\n<\/ul>\n<p>What are the adjectives that you want people to relate to you? Ask 2 of your friends\/colleagues.<\/p>\n<h3><strong>Demographics<\/strong><\/h3>\n<ul>\n<li>Knowing intimately who you are speaking to, and WHY, will put you one foot ahead of the rest.<\/li>\n<li>How old are they, where do they live?<\/li>\n<\/ul>\n<h3><strong>Press and PR<\/strong><\/h3>\n<p>If you have one simple message, press will be able to cover you much more easily. Press wants a simple message.<\/p>\n<ul>\n<li>The more you know your own brand, the easier it is for press and PR to work with you.<\/li>\n<li>You want press to know who you are QUICKLY.<\/li>\n<\/ul>\n<p>CAREFULLY curate what you share.<\/p>\n<p><strong>Heads up<\/strong>\u00a0\u2013 LinkedIn is revamping groups, so this is a good time to start a new group!<\/p>\n<p><strong>Goldie\u2019s Pro Tip<\/strong> \u2013 Building a community that values your brand and consumes all of your content is an invaluable resource, whether you\u2019re in consulting or working within a much larger organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goldie Chan posts videos on LinkedIn&#8230; A LOT of videos.\u00a0 In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn. Goldie\u2019s Pro Tip:\u00a0ALWAYS send a note with a connection request on LinkedIn. Build a presence on a platform that makes [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":17715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[663,654],"tags":[],"class_list":["post-17659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2018","category-rocks-digital-2018-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Grow a Personal Brand on LinkedIn by Goldie Chan &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Explosively grow your personal brand on LinkedIn. 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