{"id":17656,"date":"2018-06-30T09:58:43","date_gmt":"2018-06-30T14:58:43","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17656"},"modified":"2024-11-18T10:48:47","modified_gmt":"2024-11-18T16:48:47","slug":"liven-brand-facebook-live","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/liven-brand-facebook-live\/","title":{"rendered":"Liven Up Your Brand With Facebook Live by Kate Buck Jr."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-17716\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/kate-buck.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/kate-buck.jpg 1600w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/kate-buck-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/kate-buck-768x512.jpg 768w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/kate-buck-1024x683.jpg 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><strong>Kate Buck&#8217;s 4 P\u2019s About Going Live<\/strong><\/h2>\n<h3><\/h3>\n<h3><\/h3>\n<h3><strong>Planning&#8230;<\/strong><\/h3>\n<p>Planning is the most important thing. The beauty of going live is that it isn\u2019t really expensive.<\/p>\n<p>What do I talk about? Well, that\u2019s in your content marketing strategy. Answer questions and solve problems.<\/p>\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer the Public<\/a> \u2013 shows what people are looking for via voice search.<\/p>\n<p>Make bullet points of answers to those questions, and there\u2019s your content:<\/p>\n<ul>\n<li>Ask me anything<\/li>\n<li>Behind the scenes<\/li>\n<li>Teaching<\/li>\n<li>Review products<\/li>\n<li>Guest interviews<\/li>\n<\/ul>\n<p>Write a catchy headline.<\/p>\n<p>Teleprompter with bullet points.<\/p>\n<p>Lighting ring and backdrop.<\/p>\n<p>Test with the privacy setting &#8220;only me&#8221; \u2013 just remember to change it when you actually go live!!<\/p>\n<h3><strong>Performance<\/strong><\/h3>\n<p>You need to:<\/p>\n<ul>\n<li>Start talking right away<\/li>\n<li>Keep talking \u2013 smile<\/li>\n<li>Introduce yourself and the topic<\/li>\n<li>Engage your viewers by name<\/li>\n<li>Ask for interaction\/feedback in the comments<\/li>\n<li>Have a helper if possible to monitor comments<\/li>\n<li>Don\u2019t worry about mistakes<\/li>\n<li>Length of time \u2013 10 minutes optimal<\/li>\n<\/ul>\n<h3><strong>Promotion<\/strong><\/h3>\n<ul>\n<li>Preschedule your video and use all your channels to promote<\/li>\n<li>Train our audience<\/li>\n<li>CTA at the end of <em>every<\/em> video \u201cturn on notifications\u201d<\/li>\n<\/ul>\n<h3>(Re) <strong>Purpose<\/strong> Your Content<\/h3>\n<ul>\n<li>Download live and put it on YouTube<\/li>\n<li>Images and short clips to other platforms &#8211; Instagram, Pinterest, etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate Buck&#8217;s 4 P\u2019s About Going Live Planning&#8230; Planning is the most important thing. The beauty of going live is that it isn\u2019t really expensive. What do I talk about? Well, that\u2019s in your content marketing strategy. Answer questions and solve problems. Answer the Public \u2013 shows what people are looking for via voice search. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":17716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[663,654],"tags":[],"class_list":["post-17656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2018","category-rocks-digital-2018-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liven Up Your Brand With Facebook Live by Kate Buck Jr. &#8211; 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