{"id":17645,"date":"2018-06-29T18:22:46","date_gmt":"2018-06-29T23:22:46","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17645"},"modified":"2024-11-18T11:55:06","modified_gmt":"2024-11-18T17:55:06","slug":"opening-keynote-lance-bachmann","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/opening-keynote-lance-bachmann\/","title":{"rendered":"Opening Keynote &#8211; Lance Bachmann presents on Click-n-Mortar"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-17717\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/lance-bachmann.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/lance-bachmann.jpg 1600w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/lance-bachmann-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/lance-bachmann-768x512.jpg 768w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/06\/lance-bachmann-1024x683.jpg 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>If you want more leads, help guide users through the buying process:<\/p>\n<ul>\n<li>Behavior targeting<\/li>\n<li>Learn about our demographic<\/li>\n<li>Test and analyze<\/li>\n<\/ul>\n<h4><strong>More Conversions = Higher Profits<\/strong><\/h4>\n<p><em>So, are potential customers able to find you?<\/em><\/p>\n<p>You need to have a mobile-first mentality and create a consistent user experience across multiple devices. Your website needs:<\/p>\n<ul>\n<li>To be easy to navigate<\/li>\n<li>To be responsive with fast page loads<\/li>\n<li>AMP Technology<\/li>\n<li>To be clear with Calls to Action (CTA)<\/li>\n<li>Contact forms with thank-you pages<\/li>\n<\/ul>\n<h4><strong>SEO Is the Art of Being Found Organically<\/strong><\/h4>\n<p>Enhance your brand\u2019s online presence organically:<\/p>\n<ul>\n<li>Keyword research<\/li>\n<li>Competitor analysis<\/li>\n<li>Link building<\/li>\n<li>Consistent citations<\/li>\n<\/ul>\n<h4><strong>Ranking Factors<\/strong><\/h4>\n<ul>\n<li>On page content<\/li>\n<li>Backlinks<\/li>\n<li>Mobile first index<\/li>\n<\/ul>\n<h4><strong>Schema Markup<\/strong><\/h4>\n<p>Schema markup is code put on your website to help the search engines return more informative results to end-users.<\/p>\n<p>Schema is used to tell search engines what your content MEANS.<\/p>\n<p><em>Note:<\/em> Only 17% of marketers use schema markup!<\/p>\n<h4><strong>PPC: Success Is One Click Away<\/strong><\/h4>\n<p>Extend your brand\u2019s overall reach and go after your target demographic. Use these components:<\/p>\n<ul>\n<li>Geo-targeting<\/li>\n<li>Customer match<\/li>\n<li>Search campaigns<\/li>\n<li>Display campaigns<\/li>\n<\/ul>\n<h4><strong>Ranking Factors<\/strong><\/h4>\n<ul>\n<li>Quality score<\/li>\n<li>Ad relevance<\/li>\n<li>Landing page experience<\/li>\n<\/ul>\n<h4><strong>Google AdWords Allows You to Measure Everything<\/strong><\/h4>\n<ul>\n<li>Click-through rate (CTR)<\/li>\n<li>Volume of conversions<\/li>\n<li>Search impressions<\/li>\n<li>Increased ROI<\/li>\n<\/ul>\n<p>Google display campaigns reach 80% of global internet users.<\/p>\n<h4><strong>Google Local Services Ads<\/strong><\/h4>\n<ul>\n<li>Display your company above organic search results<\/li>\n<li>It\u2019s all in the details \u2013 maps, phone number, address, hours<\/li>\n<li>Pay-per-lead<\/li>\n<li>Strict criteria must be met to qualify, giving your company a level of prestige and trustworthiness<\/li>\n<\/ul>\n<h4><strong>Remarketing \u2013 Your Second Chance<\/strong><\/h4>\n<p>Increases ROI and conversions, based on user touchpoints.<\/p>\n<ul>\n<li>Steer repeat traffic toward your site<\/li>\n<li>Ideal for competitive markets<\/li>\n<li>Great for brand awareness<\/li>\n<\/ul>\n<h4><strong>Reviews<\/strong><\/h4>\n<p>What are people saying about you? For local businesses, reputation is <em>everything!<\/em><\/p>\n<ul>\n<li>Reviews<\/li>\n<li>Testimonials<\/li>\n<li>Manage your online presence<\/li>\n<\/ul>\n<p>Online reviews have been shown to impact purchasing decisions.<\/p>\n<h4><strong>Social Media Marketing<\/strong><\/h4>\n<p>Build a strong following and create engagement with key audiences:<\/p>\n<ul>\n<li>Facebook, Instagram, YouTube, LinkedIn<\/li>\n<li>Share valuable content<\/li>\n<li>Boosted or organic<\/li>\n<li>Increase conversions<\/li>\n<\/ul>\n<p>Remember \u2013 any kid in his room can post on Facebook, but professionals:<\/p>\n<ul>\n<li>Stay up-to-date on industry trends<\/li>\n<li>Have access to representatives from social media channels<\/li>\n<\/ul>\n<h4><strong>Content Marketing<\/strong><\/h4>\n<p>Position yourself as an authority in your industry:<\/p>\n<ul>\n<li>Increase brand awareness<\/li>\n<li>Offer immediate value to your audience<\/li>\n<li>Be informative and visually appealing<\/li>\n<li>Leverage across social media platforms<\/li>\n<\/ul>\n<h4><strong>Email Marketing<\/strong><\/h4>\n<ul>\n<li>Catchy, concise subject lines<\/li>\n<li>Mobile-responsive design<\/li>\n<li>Appealing copy<\/li>\n<li>Call to action (CTA)<\/li>\n<li>Build trust and awareness<\/li>\n<li>A\/B testing<\/li>\n<li>List segmentation<\/li>\n<\/ul>\n<h4><strong>Key Takeaways<\/strong><\/h4>\n<ul>\n<li>Promote your brand<\/li>\n<li>Increase your ROI<\/li>\n<li>Generate conversions<\/li>\n<li>Own your backyard!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you want more leads, help guide users through the buying process: Behavior targeting Learn about our demographic Test and analyze More Conversions = Higher Profits So, are potential customers able to find you? You need to have a mobile-first mentality and create a consistent user experience across multiple devices. Your website needs: To be [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":17717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[663,654],"tags":[],"class_list":["post-17645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2018","category-rocks-digital-2018-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opening Keynote - Lance Bachmann presents on Click-n-Mortar &#8211; 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