{"id":17201,"date":"2018-05-15T12:12:15","date_gmt":"2018-05-15T17:12:15","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17201"},"modified":"2024-03-12T10:22:58","modified_gmt":"2024-03-12T15:22:58","slug":"cynthia-smoot-rocks-digital-2018","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/cynthia-smoot-rocks-digital-2018\/","title":{"rendered":"Cynthia Smoot, Publicist and Influencer, to Moderate Influencer Marketing Panel at Rocks Digital 2018"},"content":{"rendered":"

\"CynthiaCynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm\u2019s lifestyle clients. She creates buzz for some of Dallas\u2019 hottest brands including Blushington, MiniLuxe, Truluck\u2019s, Pat & Emmitt Smith Charities, and The Shops of Highland Park.<\/p>\n

In 2008, Cynthia created a personal blog as a hobby to share the stories of her life as a working mom in Dallas. Today,\u00a0OhSoCynthia.com<\/a>\u00a0has morphed into one of Dallas\u2019 most highly visited websites and covers fashion, food, philanthropy, events, celebrity sightings, and reality TV.<\/p>\n

Cynthia describes her blog as \u201ca love letter to the city of Dallas\u201d and enjoys taking readers along for the ride as she experiences all that the city has to offer. Cynthia is THE go-to resource for what’s happening and who you need to know in Dallas, and has been featured on WFAA\u2019s \u201cGood Morning Texas,\u201d CW33, Fox 4, CultureMap, D Magazine<\/em>, PaperCity and DFW Style Daily \u2013 to name a few.<\/p>\n

You might also recognize her from her many appearances on Bravo’s \u201cReal Housewives of Dallas.\u201d Smoot is also a Contributor for Dallas Hotel Magazine\u00a0<\/em>and the Dallas Editor for The Society Diaries<\/em>magazine.<\/p>\n

Presentation Title<\/span><\/p>\n

The Art & Science of Charming Your Audience \u2013 The Influencer Marketing Panel<\/h2>\n

Whether you are a big brand or a small business, Influencer Marketing is a critical marketing component needed to build your online social standing, increase your SEO, and drive traffic to your website or retail location.<\/p>\n

For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices. There are several ways brands can work with influencers, including paid and unpaid sponsorships, as well as through event PR.<\/p>\n

In this panel discussion, you will learn from experts:<\/p>\n