{"id":17058,"date":"2018-05-01T04:00:43","date_gmt":"2018-05-01T09:00:43","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=17058"},"modified":"2024-06-26T13:05:29","modified_gmt":"2024-06-26T18:05:29","slug":"lance-bachmann-keynote-rocks-digital-2018","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/lance-bachmann-keynote-rocks-digital-2018\/","title":{"rendered":"Lance Bachmann, 1SEO CEO, to Keynote on Winning Locally Online at Rocks Digital 2018"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-17063\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/lance-bachmann-keynote-seo-rocks-digital-2018.jpg\" alt=\"Lance Bachmann, 1SEO CEO, to Keynote at Rocks Digital 2018\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/lance-bachmann-keynote-seo-rocks-digital-2018.jpg 639w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/05\/lance-bachmann-keynote-seo-rocks-digital-2018-300x254.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>Lance Bachmann is the founder and CEO of <a href=\"https:\/\/1seo.com\" target=\"_blank\" rel=\"noopener\">1SEO I.T. Support &amp; Digital Marketing<\/a>, a full-service global digital marketing and I.T. firm based in the Philadelphia area.<\/p>\n<p>Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds of businesses in countless industries, from niche to mainstream.<\/p>\n<p>Together Lance and 1SEO have accumulated numerous awards and other accolades for their efforts.<\/p>\n<p>Lance\u2019s extensive resum\u00e9 includes speaking at some of the best events in the digital marketing sphere, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit, and Ungagged.<\/p>\n<p>Lance is renowned for his expertise, and the results his agency produces for clients makes him one of the leaders in the digital marketing space.<\/p>\n<p><span class=\"calloutred\">Keynote Presentation<\/span><\/p>\n<h2>Click and Mortar: The Ultimate Roadmap to Winning Locally Online<\/h2>\n<p>The way consumers find and connect with businesses is changing at a dramatic pace \u2013 the days of having a siloed approach to marketing are long gone. Businesses must embrace an integrated strategy to stay in the forefront, and to take full advantage of the rise of local search.<\/p>\n<p>A successful and comprehensive local strategy must consider:<\/p>\n<ul>\n<li>The continued rise of mobile search<\/li>\n<li>The growth of Google Maps and Google My Business<\/li>\n<li>Staying relevant with local SEO<\/li>\n<li>How Google\u2019s Local Service Ads are changing the game<\/li>\n<li>The integration of Artificial Intelligence &amp; RankBrain<\/li>\n<li>Where and how to get reviews for your business<\/li>\n<\/ul>\n<p>In this keynote, Lance will break down what it takes to win locally <em>right now<\/em>, as well as how to future-proof a business for upcoming trends.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2018+Lance+Bachmann%2C+%401SEOITDigital+CEO%2C+to+Keynote+on+Winning+Locally+Online&#038;url=https:\/\/www.rocksdigital.com\/lance-bachmann-keynote-rocks-digital-2018\/' target='_blank'>#RocksDigital 2018 Lance Bachmann, @1SEOITDigital CEO, to Keynote on Winning Locally Online<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2018+Lance+Bachmann%2C+%401SEOITDigital+CEO%2C+to+Keynote+on+Winning+Locally+Online&#038;url=https:\/\/www.rocksdigital.com\/lance-bachmann-keynote-rocks-digital-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.rocksdigital.com\/register-now\/\" target=\"_blank\" rel=\"noopener\">Register Now<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-speakers-2018\/\">Meet the Speakers<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-sponsors\/\">Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lance Bachmann is the founder and CEO of 1SEO I.T. Support &amp; Digital Marketing, a full-service global digital marketing and I.T. firm based in the Philadelphia area. Lance and his team of over 100 digital marketers provide end-to-end solutions for their clientele, comprised of hundreds of businesses in countless industries, from niche to mainstream. Together [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":17063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[658,654,653],"tags":[627,655],"class_list":["post-17058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keynotes-2018","category-rocks-digital-2018-news","category-rocks-digital-speakers-2018","tag-digital-marketing-conference-dallas","tag-rocks-digital-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lance Bachmann, 1SEO CEO, to Keynote on Winning Locally Online<\/title>\n<meta name=\"description\" content=\"Lance Bachmann on \u201cClick and Mortar: The Ultimate Roadmap to Winning Locally Online,\u201d at the Rocks Digital Marketing Conference. 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