{"id":16989,"date":"2018-04-23T09:52:45","date_gmt":"2018-04-23T14:52:45","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16989"},"modified":"2024-06-26T12:57:10","modified_gmt":"2024-06-26T17:57:10","slug":"john-peterson-rocks-digital-2018","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/john-peterson-rocks-digital-2018\/","title":{"rendered":"John Peterson, WordPress Web Developer, to Speak at Rocks Digital 2018"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-16990\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/john-peterson-web-developer.jpg\" alt=\"John Peterson, Web Developer, to Speak at Rocks Digital Marketing Conference in Dallas 2018\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/john-peterson-web-developer.jpg 639w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/john-peterson-web-developer-300x254.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>John Peterson\u2019s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a Distinguished Student Award and a Services in Engineering Award, but most importantly, big <em>thank you\u2019s<\/em>from fellow classmates.<\/p>\n<p>Since then John has worked on web projects large and small, for websites with several hundred to several million pageviews per month. Projects include web apps for courts and justice systems, all the way to e-commerce forms that streamline signup for soccer tournaments.<\/p>\n<p>John is an active member of the digital marketing community. He currently serves as Co-Organizer for the Houston WordPress Meetup Group and as an Officer with SearchHOU.<\/p>\n<p>John enjoys sharing his WordPress knowledge and giving back to the community. He has spoken at WordCamp DFW, DFW WordPress Meetup Group, the Fort Worth WordPress Users Group, Houston WordPress Meetup Group, and SearchHOU.<\/p>\n<p><span class=\"calloutred\">Presentation Details<\/span><\/p>\n<h2>Got the Need for Speed? Learn Why and How to Optimize for Site Speed<\/h2>\n<p>Imagine this. You see an ad on Facebook for a futuristic koozie that promised to keep your frosty beverage as cold as Hoth. Your credit card heats up and is ready to burn through your wallet like hot magma. You click on the ad&#8230; and wait&#8230; and wait&#8230; and wait.<\/p>\n<p>This koozie is dead to me.<\/p>\n<p>That is what goes through John Peterson&#8217;s mind \u2013 and the minds of most website visitors \u2013\u00a0when they have to wait. In fact, if something meaningful isn\u2019t displayed in 3 seconds, the site is dead to 53% of them. Wait much longer, and the rest will wipe it from their memory.<\/p>\n<p>Site speed is crucial for online success. John Peterson will share:<\/p>\n<ul>\n<li>\u00a0How to measure site speed<\/li>\n<li>\u00a0Key features of a fast web host<\/li>\n<li>\u00a0Coding techniques that your website needs to support<\/li>\n<li>\u00a0The best plugins and services<\/li>\n<\/ul>\n<p>If you want a higher ROI from your lead gen website, e-commerce store, or publishing powerhouse, then it must be <em>fast!<\/em>Attend this session to learn how.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2018+%40johnpetersontx%2C+%23WordPress+Developer%2C+to+Speak+on+%23Website+Speed&#038;url=https:\/\/www.rocksdigital.com\/john-peterson-rocks-digital-2018\/' target='_blank'>#RocksDigital 2018 @johnpetersontx, #WordPress Developer, to Speak on #Website Speed<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2018+%40johnpetersontx%2C+%23WordPress+Developer%2C+to+Speak+on+%23Website+Speed&#038;url=https:\/\/www.rocksdigital.com\/john-peterson-rocks-digital-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.rocksdigital.com\/register-now\/\" target=\"_blank\" rel=\"noopener\">Register Now<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.rocksdigital.com\/category\/rocks-digital-speakers-2018\/\">Meet the Speakers<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.rocksdigital.com\/rocks-digital-sponsors\/\">Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Peterson\u2019s first taste of the power of the web came during college. He wrote an innovative grade distribution search engine that peaked at around 21,000 hits a day. Innovation earned John a Distinguished Student Award and a Services in Engineering Award, but most importantly, big thank you\u2019sfrom fellow classmates. Since then John has worked [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":16990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[656,654,653],"tags":[627,655],"class_list":["post-16989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-break-out-sessions-2018","category-rocks-digital-2018-news","category-rocks-digital-speakers-2018","tag-digital-marketing-conference-dallas","tag-rocks-digital-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>John Peterson, WordPress Web Developer, to Speak at Rocks Digital 2018<\/title>\n<meta name=\"description\" content=\"Discover John Peterson\u2019s impactful presentation at Rocks Digital 2018, offering insights and digital marketing strategies. 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