{"id":16978,"date":"2018-04-19T11:15:09","date_gmt":"2018-04-19T16:15:09","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16978"},"modified":"2024-05-09T12:59:23","modified_gmt":"2024-05-09T17:59:23","slug":"digital-marketing-frequency","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/","title":{"rendered":"Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To\u2019s \u2013\u00a0Plus the Golden Rule!"},"content":{"rendered":"
\"Digital<\/a>
conrado\/Shutterstock.com<\/figcaption><\/figure>\n

Before jumping into frequency<\/a>, let\u2019s go shopping\u2026 I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big display selling hairbrushes or curlers or something like that.<\/p>\n

After I politely rebuffed her \u2013 smiling and pointing to my balding head \u2013 she wisely tried the \u201cmakes a great gift\u201d tactic. I said no thanks\u00a0<\/em>and went on my way. But because I had to go to several different sections of the store \u2013 and back again \u2013 I kept having to go past her and the display. The second time, she looked at me, took a moment, realized she\u2019d already spoken to me and smiled, then left me alone.<\/p>\n

The Three-Word Lesson about Frequency<\/h2>\n

That\u2019s how it\u2019s done, people. The lesson is simple: Don\u2019t overdo it.<\/em><\/strong><\/p>\n

And while this lesson can be applied to almost anything in life, this is especially crucial for your online marketing efforts<\/a>.<\/p>\n

Fine-Tune Your Frequency with these Tips<\/h3>\n

1. Balance is Key<\/span><\/p>\n

Mr. Miyagi was absolutely right \u2013 balance is key. (Remember the film, The Karate Kid<\/em>.)<\/p>\n

You don\u2019t want to be pushy or annoying, especially with customers and prospects. They\u2019ve invited you into their world \u2013 via email inbox or website visit or mailing list \u2013 and that\u2019s a privilege they can take away if you\u2019re too overbearing.<\/p>\n

HOWEVER, you don\u2019t want to be forgotten, either! Staying \u201ctop of mind\u201d does mean some sort of regular communication.<\/p>\n

Finding that perfect balance is tricky, and there\u2019s no single solution for every digital marketer.<\/em><\/p>\n

So let\u2019s get to it. But I\u2019m not going to give you a fully-researched infographic or lots of data to back it up. I will\u00a0<\/em>give you my common-sense, 23-years-of-communications-experience, laser-focus-on-the-customer recommendations.<\/p>\n

Heck, I\u2019m a consumer too \u2013 I know I get annoyed when someone inundates me with marketing messages. And I also know how they \u201close\u201d me if I don\u2019t hear from them for a while.<\/p>\n

Here we go.<\/p>\n

2. To Blog, or Not to Blog<\/span><\/p>\n

So you think you want to be a blogger<\/a>? A personal blog is fun \u2013 you say what you want, whenever you want, and if people read it? Great.<\/p>\n

But a company blog? An entirely different story. It takes planning, strategy, skill, and time to create an interesting blog that people will actually want to subscribe to.<\/p>\n

What they say: <\/strong>Opinions on blogging frequency vary from \u201conce every two weeks\u201d to \u201cthree to five a day.\u201d Those on the high end believe that the more blogs you post, the more traffic you get; some believe that there\u2019s a magic number (400?) that increases your presence exponentially.<\/p>\n

What I say: <\/strong>While it depends on your industry \u2013 and quite frankly, how often you (or your marketing team) can commit to researching, writing, editing and posting a blog \u2013 I usually advise my clients to post one every other week. However, they need to be flexible and willing to do more. If there\u2019s big news regarding the company or industry, they need to be ready to post about it.<\/p>\n

Pro Tip: Have something to say. Don\u2019t just blog for the sake of blogging. For example, everyone does a holiday blog \u2013 so make yours more personal. Talk about your company\u2019s charitable activities, or share a happy story about one of your employees.<\/em><\/p>\n

3. Demented and Sad, but Social<\/span><\/p>\n

Being an over-sharer on social media<\/a> can make things awkward. Most folks stick to photos of their dinner or kids at soccer practice, or funny memes.<\/p>\n

But those folks who post everything <\/em>\u2013 from problems with their spouse to their bratty kid\u2019s bad behavior to their opinions on every subject \u2013 we simply don\u2019t need to hear from them that much.<\/p>\n

What they say: <\/strong>Do a search for \u201csocial media frequency\u201d and you\u2019ll see plenty of charts telling you to post anywhere from once a week to once a day, to 3\u20135 times a day. I saw one chart that recommended up to 30 tweets a day!<\/p>\n

The thing that almost all the charts had in common? They recommend posting at least once to each social channel every day.<\/p>\n

What I say: <\/strong>I\u2019m just not sure every company in the world has something to say every single day. Instead of scraping up something to say just to fulfill a goal of \u201cwe posted today,\u201d focus on quality<\/em>rather than quantity.<\/p>\n

Facebook and Twitter? I\u2019d say 3\u20135 original posts a week. Share relevant news\/posts that you see whenever you feel like it. (Make sure to add a comment\/viewpoint though.) And \u201cLike\u201d as much as you want, as long as it\u2019s relevant and professional.<\/p>\n

LinkedIn? That\u2019s a little different. You\u2019re talking to your professional network, so it really better be important. So in my mind, you can be a little less active \u2013 if that helps ensure that what you do<\/em>post is interesting to both your customers\/prospects and your peers.<\/p>\n

4. Inbox Hero<\/span><\/p>\n

Email<\/a> is the most personal online marketing you can do, because unless your customer\/prospect has separate personal and business accounts, your email will be there next to their bank statement, the latest matches from their favorite dating site, and that encouraging note from their mom!<\/p>\n

When someone subscribes to your email list, they\u2019re saying \u201cI\u2019m interested in what you have to say \u2013 so much, in fact, that I\u2019m letting you into my personal inbox.\u201d<\/p>\n

You\u2019re basically an invited guest, so don\u2019t track mud all over their (virtual) carpet.<\/p>\n

What they say: <\/strong>Many agree that 2\u20133 emails a month is about right. Of course, there are more aggressive marketers who send out 6\u20138 emails a month, as well as more conservative folks who keep it to one message a month. A few marketers make a case for reaching out on a daily basis, because there\u2019s a segment of the population that doesn\u2019t mind that level of frequency.<\/p>\n

What I say: <\/strong>Your email list won\u2019t remember you if they only hear from you from time-to-time. But most people will unsubscribe if you send too many emails. (I do this, and plan on doing it more often.)<\/p>\n

One idea I love is offering your subscribers different email options, perhaps letting them choose between daily, weekly, monthly, or even quarterly emails.<\/p>\n

Also awesome is the ability to tailor your emails to a subscriber\u2019s interests, past purchases, and any other data you might have on them. Showing them you care enough to personalize their email can go a long way to building loyalty.<\/p>\n

5. Upload Updates to Your Website<\/span><\/p>\n

I\u2019ve said it a million times: Your website is the online face of your company<\/a>. And it\u2019s very likely the first place a prospect will see you, learn about you, and hopefully interact with you. So, it needs to be up-to-date in every way.<\/p>\n

That said, you don\u2019t need to rebuild or redesign your website frequently \u2013 we\u2019re focusing on the content. News<\/em>, your About Us<\/em>page, your Products\/Services<\/em>pages, your Careers<\/em>page… these are the areas where fresh content is needed on a regular basis.<\/p>\n

What they say: <\/strong>While daily updates don\u2019t make sense for everyone, adding new content on a schedule can be very effective for SEO purposes. Plus, it tells frequent visitors that you\u2019re actively and continually improving.<\/p>\n

What I say: <\/strong>This is super-common sense. Don\u2019t redo the whole website, but add (or edit) content frequently enough that a regular visitor will see the new\/changed material.<\/p>\n

Pro Tip: Let them know you\u2019re active \u2013 make sure it says \u201cCopyright 2018\u201d in your footer! <\/em><\/p>\n

The Golden Rule of Frequency<\/h2>\n

It all comes down to this:<\/p>\n

Be present\u00a0\u2013 but not TOO present.<\/em><\/strong><\/p>\n

You want your customers and prospects to know that you exist, what you\u2019re about, and what you offer. You want them to recognize your brand when they see it \u2013\u00a0but you don\u2019t want them getting tired of you either. The goal is to find the posting frequency sweet spot for your brand. Use the tips above, and strive always to follow that golden rule!<\/p>\n

<\/div>\n
\n
Turn Your #DigitalMarketing Dial to the Best Frequency by @HDRubin #RocksDigital #Business<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

How often do you send emails or post blogs? Do you have a \u201ccalendar\u201d to regulate frequency?\u00a0<\/em><\/strong>Post in the comments and share this with your social networks if you found this interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Before jumping into frequency, let\u2019s go shopping\u2026 I went into one of the big membership-based warehouse stores the other day. On my way to the first section I had to visit, I was halted by a smiling young lady standing in front of a big display selling hairbrushes or curlers or something like that. After […]<\/p>\n","protected":false},"author":60,"featured_media":21518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79],"class_list":["post-16978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media"],"yoast_head":"\nTurn Your Digital Marketing Dial to the Best Frequency | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn Your Digital Marketing Dial to the Best Frequency | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-19T16:15:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T17:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Harley David Rubin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Turn Your #DigitalMarketing Dial to the Best Frequency by @HDRubin via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harley David Rubin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/\"},\"author\":{\"name\":\"Harley David Rubin\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/6bf232c71a14d983985157b07b920d8a\"},\"headline\":\"Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To\u2019s \u2013\u00a0Plus the Golden Rule!\",\"datePublished\":\"2018-04-19T16:15:09+00:00\",\"dateModified\":\"2024-05-09T17:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/\"},\"wordCount\":1441,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/digital-marketing-frequency.jpg\",\"keywords\":[\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/\",\"name\":\"Turn Your Digital Marketing Dial to the Best Frequency | Rocks Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/digital-marketing-frequency.jpg\",\"datePublished\":\"2018-04-19T16:15:09+00:00\",\"dateModified\":\"2024-05-09T17:59:23+00:00\",\"description\":\"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/digital-marketing-frequency.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/digital-marketing-frequency.jpg\",\"width\":1000,\"height\":717,\"caption\":\"conrado\\\/Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/digital-marketing-frequency\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To\u2019s \u2013\u00a0Plus the Golden Rule!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/6bf232c71a14d983985157b07b920d8a\",\"name\":\"Harley David Rubin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003\",\"caption\":\"Harley David Rubin\"},\"description\":\"Harley David Rubin is a freelance copywriter, content creator and marketing strategist who has worked for both advertising agencies and corporate marketing departments for more than 20 years. He loves his family, pop culture, fantasy baseball and creativity in all its forms.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/harleydavid-rubin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turn Your Digital Marketing Dial to the Best Frequency | Rocks Digital","description":"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/","og_locale":"en_US","og_type":"article","og_title":"Turn Your Digital Marketing Dial to the Best Frequency | Rocks Digital","og_description":"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.","og_url":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2018-04-19T16:15:09+00:00","article_modified_time":"2024-05-09T17:59:23+00:00","og_image":[{"width":1000,"height":717,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","type":"image\/jpeg"}],"author":"Harley David Rubin","twitter_card":"summary_large_image","twitter_title":"Turn Your #DigitalMarketing Dial to the Best Frequency by @HDRubin via @RocksDigital","twitter_description":"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Harley David Rubin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/"},"author":{"name":"Harley David Rubin","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/6bf232c71a14d983985157b07b920d8a"},"headline":"Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To\u2019s \u2013\u00a0Plus the Golden Rule!","datePublished":"2018-04-19T16:15:09+00:00","dateModified":"2024-05-09T17:59:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/"},"wordCount":1441,"commentCount":0,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","keywords":["Social Media"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/","url":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/","name":"Turn Your Digital Marketing Dial to the Best Frequency | Rocks Digital","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","datePublished":"2018-04-19T16:15:09+00:00","dateModified":"2024-05-09T17:59:23+00:00","description":"Learn five tips to fine-tune your digital marketing efforts, along with the \u201cGolden Rule.\u201d Find out what it is today by calling (214) 989-7549.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/04\/digital-marketing-frequency.jpg","width":1000,"height":717,"caption":"conrado\/Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/digital-marketing-frequency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"Turn Your Digital Marketing Dial to the Best Frequency with 5 How-To\u2019s \u2013\u00a0Plus the Golden Rule!"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/6bf232c71a14d983985157b07b920d8a","name":"Harley David Rubin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e96f06df09da18dfc0ecd7a7c3792893.jpg?ver=1777689003","caption":"Harley David Rubin"},"description":"Harley David Rubin is a freelance copywriter, content creator and marketing strategist who has worked for both advertising agencies and corporate marketing departments for more than 20 years. He loves his family, pop culture, fantasy baseball and creativity in all its forms.","url":"https:\/\/www.rocksdigital.com\/author\/harleydavid-rubin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/16978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=16978"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/16978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/21518"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=16978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=16978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=16978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}