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Yes, we\u2019ve already had to \u201cspring forward\u201d but the springing part is never really<\/em> over. It\u2019s definitely time to spring forward in your digital marketing knowledge quest.<\/p>\n We\u2019ve gathered all 14 of Rocks Digital\u2019s \u201cinfo-nutritive\u201d March blog posts into one easy-to-reference page. (And while you\u2019re at it, take a look back at February\u2019s wrap-up right here<\/a>.)<\/em><\/p>\n Phat Tips for a Lean Startup<\/span><\/p>\n \u201cLife\u2019s Too Short to Build Something Nobody Wants\u201d is the quote to keep in mind as you start on the path to a lean startup. Vikas Rana shares some tips on how to cut costs without cutting corners<\/a>. It\u2019s a mindset shift you should definitely think about.<\/p>\n A Snapshot of Visual Content Marketing<\/span><\/p>\n You may be able to write beautiful, compelling copy \u2013 but maybe an infographic is a better way to go. Often, people respond better to visual information<\/a> than plain text. Laura Buckler presents some good guidelines for better marketing. Hmmm, maybe I should do infographic wrap-ups\u2026<\/p>\n Tune Up Your Pitch with a Powerful Call-to-Action<\/span><\/p>\n What makes a great call-to-action? Moss Clement clues us in on the key components of compelling call-to-action elements. From positioning to the creative use of color<\/a>, you can optimize your call-to-action and raise your conversion rate. Don\u2019t wait! Read now for more tips!<\/p>\n Optimize Your SEO Services Choice<\/span><\/p>\n In-House? Consultant? Agency? So many choices<\/a>. It\u2019s Grayson Kemper to the rescue, with some sound advice on making the best choice for your business. Explore your options and plan for the future.<\/p>\n Mobile Marketing Musts<\/span><\/p>\n Mobile searches lead to action, so make sure your mobile marketing strategy<\/a> passes muster. Mark Toney walks us through mobile marketing facts, figures, tips and tricks to make sure our mobile game is keeping up, so we don\u2019t get left in the digital dust.<\/p>\n Social Media Success Refresher<\/span><\/p>\n It may seem like common sense, but sometimes we all need to go back to the Social Media basics! Syed Ali Mudassar reminds us of the fundamentals so we can stay authentic and stay on track<\/a>. Consistency is key \u2013\u00a0and don\u2019t be afraid to experiment!<\/p>\n Buff Up Your Creative Brief for Better Branding<\/span><\/p>\n Get your team focused on your brand experience by crafting a creative brief. It will serve as the roadmap for your marketing and make sure everyone is on the same page. Harley David Rubin shares the six elements needed for writing your creative brief<\/a> so all the bases will be covered, and your message will be focused.<\/p>\n When \u201cNo\u201d is the Beginning of the Conversation<\/span><\/p>\n We\u2019ve all been there \u2013\u00a0we\u2019ve presented a proposal to a potential client and they say the magic words that make our hopes fizzle \u2013 We can\u2019t afford it<\/em>. Sometimes that\u2019s really the case, and sometimes that \u201cNo\u201d is the beginning of a new conversation<\/a>. Debbie Mrazek clues us in on how to salvage the sale or at least continue the conversation so even if the answer is not right now<\/em>, you\u2019re building a relationship so you can make the sale later.<\/p>\n Get Moving on Your Mobile Marketing<\/span><\/p>\n How often do you use your phone when you\u2019re looking for a product or service? Guess what? Your potential customers are using mobile devices, too, and Neha Baluni shows us how to get moving<\/a> so we can make sure we\u2019re mobile friendly \u2013 and visible in the digital world.<\/p>\n Uplevel Your E-commerce Website<\/span><\/p>\n Optimizing your e-commerce website doesn\u2019t have to be hard. Al Gomez shares optimization techniques to help your e-commerce site rise in the page rankings<\/a> and get noticed. If you\u2019re selling online, great tech tips and commentary on making sure you have an eye on quality make this a must-read!<\/p>\n Bad Data Brings Big Dilemmas<\/span><\/p>\n Bernadette Coleman gives us all a little wake-up call<\/a> regarding how we\u2019re handling our brand\u2019s data. If you\u2019ve changed your business name, merged, or been part of an acquisition you\u2019re going to need to make sure that not just the Post Office has all of your updated information. Make sure your data is correct and keep customers coming to the right place. Your spring cleaning should DEFINITELY include cleaning up bad data!<\/p>\n Facebook Business Page \u2013 Your Quick and Painless Guide<\/span><\/p>\n You might think that once you\u2019ve set up your Facebook Business Page, your job is done. Stevan McGrath guides us through setup and optimization<\/a> and then tells us how and why<\/em> managing the page is so important. It\u2019s the perfect primer for honing your Facebook savvy!<\/p>\n Your Twitter Twelve-Step Improvement Program<\/span><\/p>\n Just when you\u2019ve gotten used to 140 characters for Twitter, they change the game and expand it all the way to 280 characters. Good news, right? Well, you still need to keep it brief, but now you can be a little more creative. Pankaj Narang gives us 12 great pointers<\/a> for making our new, longer Tweets powerful and engaging.<\/p>\n Ads Can Add Up to Increased Sales<\/span><\/p>\n If you\u2019ve been on the fence about social media advertising, you\u2019ll want to take a look at the data that Mark Toney presents. Even though people say that social media doesn\u2019t influence them<\/a>, it\u2019s woven into the fabric of our daily lives, and we may not be stopping to think where we spotted that fabulous find, we just know that we MUST have it. Social Media advertising doesn\u2019t need to be a go-big-or-go-home proposal, but it should be something that you consider as part of your marketing plan.<\/p>\n From the magic of infographics and Twitter\u2019s new 280 character limit, the importance of protecting and correcting <\/em>your brand\u2019s data online, to when NO<\/em> may actually signal the start of a conversation \u2013\u00a0and more \u2013\u00a0we\u2019ve got you covered. Refer to this \u201cbouquet\u201d as needed to refresh your store of knowledge!<\/p>\nMarch\u2019s Mighty Wrap-up<\/h2>\n
And That’s March’s Wrap-up<\/h2>\n