{"id":16763,"date":"2018-03-28T07:59:45","date_gmt":"2018-03-28T12:59:45","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16763"},"modified":"2024-06-25T14:10:51","modified_gmt":"2024-06-25T19:10:51","slug":"how-to-write-engaging-tweets","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-to-write-engaging-tweets\/","title":{"rendered":"Twitter is Now Twice as Nice: How to Write Engaging Tweets in 280-Characters"},"content":{"rendered":"<figure id=\"attachment_21606\" aria-describedby=\"caption-attachment-21606\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/how-to-write-engaging-tweets.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21606\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/how-to-write-engaging-tweets.jpg\" alt=\"How to Optimize Twitter\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/how-to-write-engaging-tweets.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/how-to-write-engaging-tweets-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/how-to-write-engaging-tweets-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-21606\" class=\"wp-caption-text\">wavebreakmedia\/Shutterstock.com<\/figcaption><\/figure>\n<p>In the world of social media, it\u2019s important to keep up with the new updates. As you learn how to write engaging <a href=\"https:\/\/www.rocksdigital.com\/powerful-ways-use-twitter\/\">tweets<\/a>, if you\u2019re not already making the most of Twitter\u2019s updated character limit, then you might be left behind. But don\u2019t worry \u2013 I\u2019m here to help you draft more engaging tweets by utilizing Twitter\u2019s updated character limit. Read on, then try to implement these suggestions while drafting your content.<\/p>\n<h2>How to Write Engaging Tweets in 280 Characters or Less\u2026<\/h2>\n<p>It\u2019s been awhile since Twitter officially announced its <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/topics\/product\/2017\/tweetingmadeeasier.html\" target=\"_blank\" rel=\"noopener noreferrer\">280-character limit<\/a> update. It was certainly a great relief to almost all the social media marketers out there. Just like you, I used to find it hard at times to cover my thoughts within the 140-character limit of Twitter. Now however, after the update, one can easily post longer and more comprehensive tweets.<\/p>\n<p>https:\/\/twitter.com\/Twitter\/status\/912783930431905797<\/p>\n<p>While the attached images, GIFs, or polls won\u2019t add any extra characters, the URLs will still be counted. Thankfully, Twitter has a native URL shortening feature that you can use to make your tweets more crisp and effective. Since the problem was never there in languages like Japanese, Korean, or Chinese, they are exempt from the update.<\/p>\n<p>Nevertheless, just because Twitter has extended its limit to 280 characters, it doesn\u2019t mean that you have to exhaust it every time. You can still write short and precise content on Twitter. If needed, you can now write a more detailed tweet.<\/p>\n<h3>12 Twitter Tips Show Just How to Write Engaging Tweets<\/h3>\n<p>From answering the queries of your customers to creating visually appealing content, the updated character limit can help you in numerous ways. Here are some expert suggestions that can help you redefine your content strategy on Twitter.<\/p>\n<p><span class=\"callout\">1. Use Emojis Creatively<\/span><\/p>\n<p>We all know that use of emojis is the new global language. After all, most of us get assistance from emojis while chatting with our friends. So why not include them in tweets as well? Since Twitter supports all kinds of major emojis, you can simply include them in your content. In this way, you can make your tweets more visually appealing and interesting. Also, more people are likely to retweet your content if it is unique and relevant.<\/p>\n<p>Have a look at Nat Geo\u2019s tweet and how they welcomed the new update by using animal emojis.<\/p>\n<p>https:\/\/twitter.com\/natgeowild\/status\/928298615835189248<\/p>\n<p>Even brands like Google France used heart and other shapes to create something unique.<\/p>\n<p>https:\/\/twitter.com\/GoogleFR\/status\/913333190672179201<\/p>\n<p><span class=\"callout\">2. Post Trivia or a Quiz<\/span><\/p>\n<p>Yes, you read it right. With the new update, you can even post quizzes and trivia questions in a better way. By posting funny and engaging questions, you can easily involve your audience as well. For instance, have a look at the trivia posted by Spotify.<\/p>\n<p>https:\/\/twitter.com\/Spotify\/status\/928257501572759552<\/p>\n<p>Not only have they managed to use emojis in an interesting manner, but their content was related to their domain. Needless to say, it created a lot of buzz with thousands of followers retweeting it and posting their guesses.<\/p>\n<p>You can also follow the same drill and involve your audience by hosting interesting trivia games like this.<\/p>\n<p><span class=\"callout\">3. Update Your Stories in a Single Tweet<\/span><\/p>\n<p>This one is for all the journalists and media platforms out there. Earlier, we used to create a thread of tweets while posting information about a topic. While you can still do the same, there\u2019s a better way to keep your audience updated. With the new character limit on Twitter, you post breaking news and updates about it in the same tweet.<\/p>\n<p>Here is how Channel 4 welcomed the new update. The same can be done for any other specific news or event as well.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">BREAKING: The world&#39;s problems will not be solved by arguing with strangers on Twitter. We&#39;ll update you when we have more on this story.<\/p>\n<p>UPDATE: The world&#39;s problems will still not be solved by arguing with strangers on Twitter, even with 280 characters to play with.<\/p>\n<p>&mdash; Channel 4 (@Channel4) <a href=\"https:\/\/twitter.com\/Channel4\/status\/913345514430713856?ref_src=twsrc%5Etfw\">September 28, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In order to find the latest news and updates related to your domain, you can always use social media analytics tools. It will also help you gather user-generated content and break prominent news before anyone else.<\/p>\n<p><span class=\"callout\">4. Use Line Breaks More Often<\/span><\/p>\n<p>It\u2019s been awhile since line breaks were introduced on Twitter. Initially, we were not able to utilize this feature because of Twitter\u2019s restricted 140-character limit. Now, you can easily break your content into different lines to make your tweets more engaging. This can be used to make a list, a pattern, post instructions, poetry, and so much more.<\/p>\n<p>You can also use line breaks to format your tweets. In this way, you can use Twitter as a platform to promote your products, post job openings, and more.<\/p>\n<p><span class=\"callout\">5. Post URL and Links in the Middle<\/span><\/p>\n<p>This is something that not many Twitter users are aware of, but it has been observed that tweets are 26% more likely to get noticed (and retweeted) if the URL is placed in the middle, or \u201cin-between.\u201d<\/p>\n<p>A lot of people prefer placing the website links at the end. Try to change this practice, include links in-between, and measure the overall impression of your tweets. In this way, you can analyze if the new technique would yield positive results or not. Here\u2019s how you can do it and post various links in a systematic manner.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here&#39;s <a href=\"https:\/\/twitter.com\/bykevinclark?ref_src=twsrc%5Etfw\">@bykevinclark<\/a> on a show-me week for Week 4 contenders: <a href=\"https:\/\/t.co\/FvAeWsMAHV\">https:\/\/t.co\/FvAeWsMAHV<\/a><a href=\"https:\/\/twitter.com\/DannyBKelly?ref_src=twsrc%5Etfw\">@DannyBKelly<\/a> on the Vikings QBs: <a href=\"https:\/\/t.co\/Ye3fyiSN30\">https:\/\/t.co\/Ye3fyiSN30<\/a><\/p>\n<p>Cousin Sal&#39;s gambling pod: <a href=\"https:\/\/t.co\/wz3qls2DaZ\">https:\/\/t.co\/wz3qls2DaZ<\/a><\/p>\n<p>BS Podcast: <a href=\"https:\/\/twitter.com\/Gladwell?ref_src=twsrc%5Etfw\">@gladwell<\/a> &#8211; <a href=\"https:\/\/t.co\/YhgjswEYjn\">https:\/\/t.co\/YhgjswEYjn<\/a><\/p>\n<p>&mdash; Bill Simmons (@BillSimmons) <a href=\"https:\/\/twitter.com\/BillSimmons\/status\/913838698332114944?ref_src=twsrc%5Etfw\">September 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span class=\"callout\">6. Make Your Tweets Visually Appealing<\/span><\/p>\n<p>It\u2019s a known fact that social media content is more likely to get noticed if it is visually appealing. You can use images, GIFs, videos, and so on to grab your audience\u2019s attention. For instance, it has been observed that tweets with images are almost 33% more likely to be retweeted than text-only tweets.<\/p>\n<p>There are numerous ways to include visual content in your tweets. You can always add your product images like this example below, and use Twitter to get more leads.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Aloe. How are you? <a href=\"https:\/\/t.co\/Wsb7O3E0PW\">https:\/\/t.co\/Wsb7O3E0PW<\/a> <a href=\"https:\/\/t.co\/cPRdp9ZP50\">pic.twitter.com\/cPRdp9ZP50<\/a><\/p>\n<p>&mdash; Etsy (@Etsy) <a href=\"https:\/\/twitter.com\/Etsy\/status\/932420237575593985?ref_src=twsrc%5Etfw\">November 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>If you are running a hashtag marketing campaign on Twitter to promote your brand, then you should certainly include images and GIFs.<\/p>\n<p><span class=\"callout\">7. Include Hashtags and Keywords<\/span><\/p>\n<p>Twitter is one of the first major social media platforms to utilize hashtags. If you want your content to be noticed by your audience, then you should certainly include brand-specific hashtags as well. It also makes your content easy to discover. Try not to include more than 3\u20134 hashtags in a tweet, though.<\/p>\n<p>You can use already trending \u00a0<a href=\"https:\/\/www.rocksdigital.com\/how-hashtags-on-social-media\/\">hashtags to reach out to a wider audience<\/a>.<\/p>\n<p>Besides that, you can always come up with original hashtags to create your brand\u2019s presence. You can also <a href=\"https:\/\/www.semrush.com\/blog\/how-to-run-a-hashtag-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">run a dedicated hashtag campaign<\/a>.<\/p>\n<p><span class=\"callout\">8. Involve Your Audience<\/span><\/p>\n<p>Your target audience on Twitter should be the primary focus of your marketing strategy. Therefore, you should think of different ways to get them involved. Not just for community building, it will also boost the overall visibility of your content.<\/p>\n<p>There are different ways to get your audience involved. To start with, you can simply get their feedback on your products. This will help you know more about the preferences of your audience.<\/p>\n<p>You can also post different kinds of polls on Twitter. People love participating in polls, because they can see where they stand in the crowd. It\u2019s a win-win situation for everyone, as it helps a brand gain valuable insights related to their audience in no time.<\/p>\n<p><span class=\"callout\">9. Add More Humor to Your Content<\/span><\/p>\n<p>Unlike LinkedIn or Facebook, Twitter is a more direct and young platform. Most of the brands that are active on Twitter add a dash of humor to their content. This makes it easier for people to relate to the brand and makes a Twitter account more human-like. By coming up with humorous content, you can increase your followers and get more retweets as well.<\/p>\n<p>Wendy\u2019s Twitter account is infamous for roasting people. While this might be a far-fetched instance, the account is known for its humorous appeal. Recently, they did the same on National Roast Day, and the rest was history.<\/p>\n<p><span class=\"callout\">10. Provide Better Customer Support<\/span><\/p>\n<p>It\u2019s been awhile since brands began using Twitter as a direct medium to provide customer support. Now, with the updated 280-character limit, you can easily answer customer queries without posting multiple tweets.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hi Charlene, sorry to hear you aren&#39;t able to open your book. Have you checked that your internet connection is stable, if so have you attempted to access it on a different device or via an alternative browser? ^TI<\/p>\n<p>&mdash; Amazon Help (@AmazonHelp) <a href=\"https:\/\/twitter.com\/AmazonHelp\/status\/931482045011910656?ref_src=twsrc%5Etfw\">November 17, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span class=\"callout\">11. Write Extensive Product Descriptions<\/span><\/p>\n<p>When Twitter had a restricted character count, marketers could simply include the major selling points of a product. Now, you can easily educate your audience about your products more extensively. If your aim is to focus on the products and services that you offer, then you should come up with detailed tweets.<\/p>\n<p>Another cool example is posted by Hootsuite. They managed to inform their audience about the 280-character limit support on their platform with their interesting tweet.<\/p>\n<p><span class=\"callout\">12. Be Creative<\/span><\/p>\n<p>Most importantly, think out of the box while drafting your content on Twitter. Now that Twitter\u2019s character limit has been extended, you can easily draft more engaging and creative content. From making patterns to citing quotes, the sky\u2019s the limit here.<\/p>\n<h2>When You Learn How to Write Engaging Tweets it\u2019s a Win-Win<\/h2>\n<p>If the 140-character limit caused you pain in the past, start today to take advantage of the expanded version. As you share more info about your product or service, or use a new capability such as patterns, your customers will benefit \u2013\u00a0and your brand will, too! I\u2019m sure that after following these suggestions, you will be able to utilize the 280-character update on <a href=\"https:\/\/www.rocksdigital.com\/advanced-twitter-tips\/\">Twitter at its best<\/a>. Focus on drafting more creative and compelling tweets, and you\u2019ll be sure to win over your audience.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+to+Write+Engaging+%23Tweets+in+280-Characters+by+%40socialertdotnet+%23RocksDigital+%23Twitter&#038;url=https:\/\/www.rocksdigital.com\/how-to-write-engaging-tweets\/' target='_blank'>How to Write Engaging #Tweets in 280-Characters by @socialertdotnet #RocksDigital #Twitter<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+to+Write+Engaging+%23Tweets+in+280-Characters+by+%40socialertdotnet+%23RocksDigital+%23Twitter&#038;url=https:\/\/www.rocksdigital.com\/how-to-write-engaging-tweets\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Has this new limit given you new ideas? \u00a0Do share your thoughts in the comments below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of social media, it\u2019s important to keep up with the new updates. As you learn how to write engaging tweets, if you\u2019re not already making the most of Twitter\u2019s updated character limit, then you might be left behind. But don\u2019t worry \u2013 I\u2019m here to help you draft more engaging tweets by [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":21606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79,72,283],"class_list":["post-16763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media","tag-twitter","tag-twitter-for-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Engaging Tweets in 280-Characters | Rocks Digital<\/title>\n<meta name=\"description\" content=\"If you\u2019re not already making the most of Twitter\u2019s updated character limit, start now. 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