{"id":16739,"date":"2018-03-23T04:00:52","date_gmt":"2018-03-23T09:00:52","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16739"},"modified":"2026-01-20T12:01:10","modified_gmt":"2026-01-20T18:01:10","slug":"bad-data-problems-citations","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/bad-data-problems-citations\/","title":{"rendered":"Common Citation Complications \u2013 Brands Have Bad Data Problems, Too"},"content":{"rendered":"<figure id=\"attachment_21613\" aria-describedby=\"caption-attachment-21613\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/bad-data-problems-citations.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21613 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/bad-data-problems-citations.jpg\" alt=\"Brands Have Bad Data Problems, Too \u2013 Common Citation Complications\" width=\"1000\" height=\"571\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/bad-data-problems-citations.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/bad-data-problems-citations-300x171.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/bad-data-problems-citations-768x439.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-21613\" class=\"wp-caption-text\">MIKHAIL GRACHIKOV\/Shutterstock.com<\/figcaption><\/figure>\n<p>Although it may seem that I am only referring to local, small business when I speak of <a href=\"https:\/\/www.rocksdigital.com\/prevent-online-data-conflict\/\">bad data issues<\/a>, the reality is that brands of all sizes have problems too. It all starts with citations.<\/p>\n<h2>The Most Common Citation Complications<\/h2>\n<p>Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:<\/p>\n<ul>\n<li>Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.<\/li>\n<li>Name changes due to mergers, acquisitions, or rebranding.<\/li>\n<li>New phone numbers or addresses due to location changes or closures.<\/li>\n<li>Duplicate or incomplete listings resulting from lost passwords or limited account access.<\/li>\n<\/ul>\n<p>Simply put, <a href=\"https:\/\/www.advicelocal.com\/blog\/what-is-local-citation\/\" target=\"_blank\" rel=\"noopener noreferrer\">inconsistent local citations are bad for SEO<\/a> and bad for business. It\u2019s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers.<\/p>\n<p>Studies have shown that 67 percent of consumers lose trust in a brand if they get lost en route to a location due to an incorrect address online, and 73 percent lose trust in businesses that exhibit inconsistent location details.<\/p>\n<p>If consumers can\u2019t find the location, store or restaurant, how can they spend their money there? Furthermore, when they can\u2019t find the business, they move on to the next business that they can find. Plus, now they no longer trust the first business. This should be alarming to businesses and brands, and the problems are all caused by bad data.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16740\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/baseline-report-1.png\" alt=\"Advice Local Baseline Report\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/baseline-report-1.png 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/baseline-report-1-300x141.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/baseline-report-1-768x361.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<p>I picked a random brand and generated our <a href=\"https:\/\/www.advicelocal.com\/seo-tools\/local-visibility-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">online visibility report<\/a> for just one of their locations. Their overall visibility score for this location was 51 percent. Can you imagine what the other locations\u2019 visibility scores are? I removed their name for anonymity.<\/p>\n<p>Even if only some locations are misrepresented online, having outdated, <a href=\"https:\/\/www.rocksdigital.com\/benefits-business-listings\/\">inconsistent citations<\/a> or inaccurate information on the web can have a significant impact on the brand\u2019s credibility with consumers.<\/p>\n<h3>Brands Create Their Own Bad Data<\/h3>\n<p>As mentioned earlier, while that is not intentional, whenever a business moves, rebrands or merges with another company it can create duplicate listings or incorrect citations.<\/p>\n<p>Listings on Google, Yelp and Bing are extremely important.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16742\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-pages-example.png\" alt=\"Advice Local - Local Pages Example\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-pages-example.png 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-pages-example-300x128.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-pages-example-768x326.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<p>As shown here, this same brand\u2019s location doesn\u2019t have a consistent NAP on their Google My Business Listing or Yelp, and neither listing is 100 percent optimized.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16741\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-directories-example.png\" alt=\"Advice Local - Local Directories Example\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-directories-example.png 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-directories-example-300x49.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/local-directories-example-768x126.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<p>The image shows this location is only listed in 15 of the 39 directories our visibility report checked, and their NAP was only consistent in 7 percent of those directories. Without more research, I can\u2019t attest to specifically how this brands data became corrupt, but they definitely have some issues that need to be resolved.<\/p>\n<p>A person wouldn\u2019t move without giving the post office their new address. Essentially, failing to update business information on citations is the same as moving and failing to file a forwarding address.<\/p>\n<p>One of the more common examples of brands creating their own bad data is when an employee creates a listing under their own email account and then later leaves the company. Down the line, the company realizes the listing is now out of date, but instead of taking the necessary steps to gain access to the existing listing, they just create a new one. Problem solved, right? Wrong! Now they have a duplicate listing issue. This could be the case with this brand\u2019s location shown above.<\/p>\n<h2>What Is the Solution to Correct This Bad Data?<\/h2>\n<p>It would be great if I could tell you to take one or two steps and all the above problems would be eliminated, but I can\u2019t because it just doesn\u2019t work that way. It\u2019s a process that requires a citation cleanup. I can\u2019t even tell you that cleaning up citations is easy, because it\u2019s not.<\/p>\n<p>Most times, the best solution in the long run for multi-location brands is to hire a local presence management solution provider.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Common+%23Citation+Issues+%E2%80%93+%23Brands+Have+Bad+Data+Problems%2C+Too+by+%40BernieColeman+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/bad-data-problems-citations\/' target='_blank'>Common #Citation Issues \u2013 #Brands Have Bad Data Problems, Too by @BernieColeman #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Common+%23Citation+Issues+%E2%80%93+%23Brands+Have+Bad+Data+Problems%2C+Too+by+%40BernieColeman+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/bad-data-problems-citations\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you working with a multi-location brand on their online presence? Bad data is an issue we can all solve, and it starts with partnering together.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations. The Most Common Citation Complications Managing citations can be complicated for one location. When a brand has multiple locations, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[525,139,651],"class_list":["post-16739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","tag-citations","tag-how-to-build-citations","tag-local-cit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Common Citation Complications \u2013 Brands Have Bad Data Problems, Too<\/title>\n<meta name=\"description\" content=\"Inconsistent local citations hurt SEO and trust. Learn how to fix bad data issues for multi-location brands. Contact Rocks Digital at (214) 989-7549 now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/bad-data-problems-citations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Citation Complications \u2013 Brands Have Bad Data Problems, Too | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Inconsistent local citations hurt SEO and trust. Learn how to fix bad data issues for multi-location brands. 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