{"id":16709,"date":"2018-03-19T10:01:59","date_gmt":"2018-03-19T15:01:59","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16709"},"modified":"2024-05-09T12:34:37","modified_gmt":"2024-05-09T17:34:37","slug":"cant-afford-it-salvage-sale","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/","title":{"rendered":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale"},"content":{"rendered":"
\"HOW<\/a>
Tomas Knopp\/Shutterstock.com<\/figcaption><\/figure>\n

What do you do when the customer says they can\u2019t afford it<\/a>? If they say they have no money and can\u2019t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing?<\/em> I will assume you do NOT run out of there screaming!<\/p>\n

There is nothing more uncomfortable than working on an opportunity, feeling like you have presented a great solution that the customer is going to find easy to say YES to\u2026 and then they say no, we don\u2019t have the money<\/em>.<\/p>\n

When Customers Say They Can\u2019t Afford It, It\u2019s Not Over\u2026<\/h2>\n

Hold on, let\u2019s take a step back. Do they really not have enough money? Maybe, but more often than not they do<\/em> have money \u2013 but you have not made a case for them to give it to you!<\/p>\n

Think about what you\u2019re selling<\/a>. What does it cost? That may be a lot of money to you, as it has to do with your checkbook \u2013\u00a0but not with theirs. So don\u2019t put your standard for \u201ca lot of money\u201d onto the client\u2019s perspective.<\/p>\n

Three Go-To Tips to Use When a Customer Says They Can\u2019t Afford It<\/h3>\n

So, let\u2019s back up. What are the real reasons they don\u2019t buy, and what can you do about it?<\/p>\n

Are You Really Listening to the Customer?<\/span><\/p>\n

Most often, the reason customers do not buy is because we have not listened well enough to understand what their priorities are on spending money, and how to remove their fear of spending it with you.<\/p>\n

There are times of course when the customer will say it\u2019s because of lack of money<\/em>, when they don\u2019t want to tell you the truth such as \u201cwe\u2019re going with someone else.\u201d They get away with this because people often will not try to continue the conversation<\/a> after they hear the client say they have no money.<\/p>\n

Are You Asking What the Customer Needs?<\/span><\/p>\n

Remember, when you get an opportunity, always begin with questions about the client<\/a>! What do they need? What are they trying to accomplish? What\u2019s not working with their current supplier? What new thing are they trying to create? To garner as much information as possible, ask all the who, what, why, where, when, how <\/em>questions until you cannot think of any others to ask. When you\u2019re asking these things, be certain you are REALLY listening to the answers, and not just listening for what you want to hear.<\/p>\n

Try using a FAB (Features, Advantages, Benefit) statement when you\u2019re creating your solution for what you can do. Understand clearly \u2013 and practice with others \u2013\u00a0on how you articulate features, advantages, and benefits. You may be clear in your head about what they are, but the way you describe them might be clear as mud to others. You want to make sure they hear what you\u2019re really trying to say.<\/p>\n

Features<\/strong> \u2013 Describe the product, offer, service, and what makes it special
\nAdvantages<\/strong> \u2013 What the feature accomplishes that is unique and different
\nBenefit<\/strong> \u2013 How your advantages offer a benefit<\/p>\n

Sometimes They Can\u2019t Afford It, but Still\u2026<\/span><\/p>\n

It\u2019s true that sometimes there does end up being no money<\/em>. Something had to be done on a project and budget had to be reassigned; they lost money last quarter and need to hold back for a quarter, and so on \u2013 but again, more often than not we haven\u2019t made our case powerfully enough for them to easily say yes<\/em>.<\/p>\n

When They Can\u2019t Afford It, Don\u2019t Let the Conversation End There<\/h2>\n

So, next time you go in to present your solution so you can receive the order, be certain you have really listened for understanding. Don\u2019t just listen until it\u2019s your turn to talk. Ask questions and assure them that you\u2019d really like to do business with them. As part of gathering information to create your offer, let them know you want to be engaged with their success.<\/p>\n

And if the answer should be no money<\/em>\u2026 remember that NO is the beginning of a conversation<\/a>, not the end! Know that your persistence could benefit both parties \u2013 your client-to-be and your brand. If you\u2019re still certain that they are the perfect client for you, figure out what you did wrong and begin again. Good luck!<\/p>\n

<\/div>\n
\n
How to Salvage the #Sale by @DebbieMrazek #RocksDigital #Business<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

When a customer says they can\u2019t afford it, what\u2019s your first response? How do you refocus and turn the conversation around? Share your thoughts in the comments!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What do you do when the customer says they can\u2019t afford it? If they say they have no money and can\u2019t afford to buy, what then? Sweaty palms? Anger? Dread? Nothing? I will assume you do NOT run out of there screaming! There is nothing more uncomfortable than working on an opportunity, feeling like you […]<\/p>\n","protected":false},"author":21,"featured_media":21669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[88,425,277],"class_list":["post-16709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-improve-sales","tag-increase-sales","tag-sales-follow-up"],"yoast_head":"\nThe Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale<\/title>\n<meta name=\"description\" content=\"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-19T15:01:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T17:34:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debbie Mrazek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the #Sale by @DebbieMrazek via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debbie Mrazek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/\"},\"author\":{\"name\":\"Debbie Mrazek\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/ce07d440442c074d93252d8e687522d0\"},\"headline\":\"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale\",\"datePublished\":\"2018-03-19T15:01:59+00:00\",\"dateModified\":\"2024-05-09T17:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cant-afford-it-salvage-sale.jpg\",\"keywords\":[\"improve sales\",\"Increase Sales\",\"sales follow up\"],\"articleSection\":[\"Business Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/\",\"name\":\"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cant-afford-it-salvage-sale.jpg\",\"datePublished\":\"2018-03-19T15:01:59+00:00\",\"dateModified\":\"2024-05-09T17:34:37+00:00\",\"description\":\"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cant-afford-it-salvage-sale.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cant-afford-it-salvage-sale.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Tomas Knopp\\\/Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/cant-afford-it-salvage-sale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/ce07d440442c074d93252d8e687522d0\",\"name\":\"Debbie Mrazek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043\",\"caption\":\"Debbie Mrazek\"},\"description\":\"Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/debbie-mrazek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale","description":"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/","og_locale":"en_US","og_type":"article","og_title":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale | Rocks Digital","og_description":"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.","og_url":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2018-03-19T15:01:59+00:00","article_modified_time":"2024-05-09T17:34:37+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","type":"image\/jpeg"}],"author":"Debbie Mrazek","twitter_card":"summary_large_image","twitter_title":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the #Sale by @DebbieMrazek via @RocksDigital","twitter_description":"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Debbie Mrazek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/"},"author":{"name":"Debbie Mrazek","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/ce07d440442c074d93252d8e687522d0"},"headline":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale","datePublished":"2018-03-19T15:01:59+00:00","dateModified":"2024-05-09T17:34:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/"},"wordCount":790,"commentCount":0,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","keywords":["improve sales","Increase Sales","sales follow up"],"articleSection":["Business Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/","url":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/","name":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","datePublished":"2018-03-19T15:01:59+00:00","dateModified":"2024-05-09T17:34:37+00:00","description":"What do you do when the customer says they can\u2019t afford your product? Find out how to refocus the conversation to close the sale. Call (214) 989-7549.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/cant-afford-it-salvage-sale.jpg","width":1000,"height":1000,"caption":"Tomas Knopp\/Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/cant-afford-it-salvage-sale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"The Customer Said They Can\u2019t Afford It \u2013\u00a0How to Salvage the Sale"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/ce07d440442c074d93252d8e687522d0","name":"Debbie Mrazek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/e223f464c3a3916cd8dad57c12de4543.jpg?ver=1777689043","caption":"Debbie Mrazek"},"description":"Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.","url":"https:\/\/www.rocksdigital.com\/author\/debbie-mrazek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/16709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=16709"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/16709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/21669"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=16709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=16709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=16709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}