![\"The](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/03\/february-wrap-up-2018-fb.jpg\")
<\/p>\n<\/p>\n
Our shortest month is long on info, at least here at Rocks Digital! We\u2019ve brought together Feb\u2019s fabulous posts on a single page for easy access. Read an article\u2019s synopsis and hit the link to reach the full piece.<\/p>\n
From using emojis to video and landing pages, all the way to underdog marketing and 2018\u2019s marketing trends, this freshly-baked dozen will keep you learning! (Find <\/em>January\u2019s monthly wrap-up<\/a><\/em> here.)<\/em><\/p>\n Reach and Promote<\/span><\/p>\n If you are managing a Facebook page for a local business, you need to get some savvy. Fortunately, Manuela Gadancheva dishes up a heaping helping of great advice<\/a> AND pictures to help you navigate the world of Facebook advertising.<\/p>\n OMG! Emojis!<\/span><\/p>\n Marketing with emojis? If you put in a little effort, you can harness the power of emojis and put them to work for you. Moss Clement helps us strategize and mobilize<\/a> our emoji army to help people get the picture of you and your business.<\/p>\n Here\u2019s to Your Healthy Business<\/span><\/p>\n Better health is not a fad or pithy catch-phrase. Keeping yourself and your business healthy is a wise investment<\/a>. Clint Fuqua shares the why<\/em> of making sure you AND your business commit to being healthy \u2013 and how that can boost your brand.<\/p>\n Linking into LinkedIn<\/span><\/p>\n You\u2019ve got a profile on LinkedIn, what more do you need to do? Veleisa Burrell gives us the lowdown on leveraging LinkedIn<\/a> and maximizing our LinkedIn experience! Build your brand and create meaningful connections on LinkedIn for personal and professional transformation.<\/p>\n Never Fear, You CAN Cheer for the Underdog<\/span><\/p>\n Ahhh, the underdog \u2013 humble and loveable. Whether it\u2019s your team, your movie hero or your favorite business (your own business?), we love to root for the underdog<\/a>. Harley David Rubin shares both history and a look forward at how rooting for the underdog has been, and continues to be a strategy for marketing success.<\/p>\n First Impression \u2013 Flat or Fabulous?<\/span><\/p>\n You know the old saying\u2026 You never get a second chance to make a first impression<\/em>. And, while you can overcome that first impression if it isn\u2019t good, why not work on making your website\u2019s first impression<\/a> on a potential client a great one? Syed Ali Mudassar\u00a0gives us a quick 1-2-3 for improving our websites and making that fabulous first impression.<\/p>\n Show Yourself Some Love<\/span><\/p>\n You didn\u2019t actually think we\u2019d get through the February recap without mentioning love, did you? While you may pass on the Valentine\u2019s Day traditions, don\u2019t pass up the chance to love yourself (and your business) by asking for some help. It\u2019s really easy for a small business owner to feel like they can and should<\/em> do it all, but there\u2019s nothing wrong with realizing that not EVERYTHING is your zone of genius<\/a>. Debbie Mrazek tells us to share the love, get some help, and get back into your zone!<\/p>\n Landing Conversions<\/span><\/p>\n Do you have a landing page? Maybe more than one? Cristian Rennella shares seven sizzling tips for creating and optimizing your landing pages<\/a>. Landing pages can be powerful conversion tools. These seven tips will help you make the most of your landing pages and up your conversion game!<\/p>\n Marketing Trends \u2013 Get the Big Picture<\/span><\/p>\n Need to know what the marketing trends are for 2018? Mark Toney has you covered with a groovy infographic that touches on the top five<\/a> (so far!) trends in marketing. Make sure you\u2019ve got the right strategy, then work your plan and make your marketing picture perfect!<\/em><\/p>\n Cooking Up Tasty Metrics<\/span><\/p>\n Use some video to spice up your content and use some metrics to keep your video on target. Deepasha Kakkar dishes about how to monitor metrics<\/a> to serve up the content your audience craves.<\/p>\n Dive into Live<\/span><\/p>\n No doubt about it, video is hot right now. If you have cold feet<\/a> about diving into Facebook Live, Tanya Smith helps you warm up to the idea. But you don\u2019t have to go it alone \u2013\u00a0doing an interview is a great way to get your Facebook Live groove flowing. Build the know, like, and trust factor by explaining how you<\/em> became an expert in your field. Make the leap into Live today!<\/p>\n Email Marketing as Easy as 1-2-3<\/span><\/p>\n If you want to be one of the emails that gets opened (instead of the instant-delete that\u2019s the fate of most marketing email), follow the advice of Harley David Rubin\u00a0as he shares his three steps to crafting compelling marketing emails<\/a>. Can the spam \u2013\u00a0and make your emails short, sweet and on target.<\/p>\n I\u2019ve always found it helpful to see each month\u2019s posts in wrap-up format, and I trust you do, too. While February can seem to pass quickly, there\u2019s still time to digest this assortment of solid digital marketing info. Bookmark the page so you can grab an info-snack as your schedule allows!<\/p>\nThis February Wrap-Up is for You, and Me Too\u2026<\/h2>\n