{"id":16612,"date":"2018-02-28T10:44:39","date_gmt":"2018-02-28T16:44:39","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16612"},"modified":"2024-05-09T12:42:53","modified_gmt":"2024-05-09T17:42:53","slug":"creating-marketing-email","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/creating-marketing-email\/","title":{"rendered":"The 1-2-3 to Creating a Marketing Email that People Want to Read"},"content":{"rendered":"
\"Creating<\/a>
RoBird\/Shutterstock.com<\/figcaption><\/figure>\n

In a personal email, there\u2019s no limit to how long you can go \u2013 well of course, you actually are<\/em> limited a bit \u2013 by your mom\u2019s patience for reading. But what about for a marketing email<\/a>?<\/p>\n

Well, a marketing email is a totally different thing. Even if you\u2019re writing to a willing subscriber, you\u2019re invading their inbox with a message that is at the very least unwelcome and annoying.<\/p>\n

Do Consumers Want to Read Your Marketing Emails?<\/h2>\n

To be compelling, make sure that every marketing email you send is short, to-the-point, and as relevant as possible. Here are the three keys to writing<\/a> the perfect marketing email.<\/p>\n

Take 3 Steps to Create a Great Marketing Email<\/h3>\n

#1: Subject Line<\/span><\/p>\n

This is pretty much the most important part of your email, because if it doesn\u2019t get the recipient to open and read the main message, it\u2019s all over. You\u2019re then headed to the virtual trash can.<\/p>\n

To avoid being dumped, create a relevant, attention-getting message<\/a>. Give your target audience a compelling reason to click it open and read the message.<\/p>\n