{"id":16503,"date":"2018-02-12T11:38:30","date_gmt":"2018-02-12T17:38:30","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16503"},"modified":"2025-06-17T10:01:08","modified_gmt":"2025-06-17T15:01:08","slug":"linkedin-tools-tips","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/linkedin-tools-tips\/","title":{"rendered":"LinkedIn Tools &#038; Tips for Maximizing Your LinkedIn Experience"},"content":{"rendered":"<p><img class=\"alignright size-full wp-image-4102\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" alt=\"&lt;span data-mce-type=\" bookmark=\"\" \/><\/p>\n<figure id=\"attachment_23475\" aria-describedby=\"caption-attachment-23475\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23475 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg.jpg\" alt=\"How to Optimize Your LinkedIn Profile\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23475\" class=\"wp-caption-text\">Sharaf Maksumov\/Shutterstock.com<\/figcaption><\/figure>\n<p>Most professionals you know are likely part of LinkedIn\u2019s 530-million-user network. This number alone is\u00a0why you should be <a href=\"https:\/\/www.rocksdigital.com\/helpful-linkedin-tips\/\">maximizing all of the LinkedIn<\/a> tools available to build your brand and business!<\/p>\n<h2>Leverage this Ever-Growing Platform with these LinkedIn Tools and Tips<\/h2>\n<p>After Microsoft <a href=\"https:\/\/www.businessinsider.com\/microsoft-buys-linkedin-2016-6\" target=\"_blank\" rel=\"noopener\">purchased the network for $26.2 billion in 2016<\/a>, many still wonder if the price was worth the actual value of the platform. You can decide that after you leverage these LinkedIn tools and tips I have for you.<\/p>\n<p>Though users haven\u2019t noted a large difference in online and app experience, LinkedIn has been expanding its development of content. The site now offers a daily news roundup and a library of online learning.<\/p>\n<p>Additionally, you may have noted more video and long-form posts on your timeline, and it\u2019s on purpose, as users begin to invest more time into cultivating a personal brand and following.<\/p>\n<h3>Four LinkedIn Tools You Must Use<\/h3>\n<p>Now the question comes up: Are you maximizing your LinkedIn experience?<\/p>\n<p><span class=\"callout\">1. Video Features<\/span><\/p>\n<p>LinkedIn has significantly improved the user experience on their app, allowing for video and photo uploads directly to a post. There are super-users like <a href=\"https:\/\/www.linkedin.com\/in\/goldie\/\" target=\"_blank\" rel=\"noopener\">Goldie Chan<\/a> that post a stylized and effects-heavy video every day, sharing their client meetings, travel, and business perspective with their followers \u2013\u00a0and anyone who happens to come across the post.<\/p>\n<p><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:activity:6367883031960698880\" width=\"100%\" height=\"848\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Often, users who post videos play a game of tag, selecting members of their network to submit their own video on the topic of their choice.<\/p>\n<p>To take advantage of video on LinkedIn, consider how to transform your expertise into small-size content bites \u2013 less than two minutes \u2013 and then turn the camera on. Perhaps you could shoot a short testimonial with a client, or feature a client who has advice on a relevant, of-the-moment topic. If you, your client, or your subject matter experts are camera-shy, consider enrolling in Toastmasters or media training.<\/p>\n<p><span class=\"callout\">2. SlideShare<\/span><\/p>\n<p>Do you have expertise to share, and also happen to love producing visually engaging decks? LinkedIn SlideShare is a hidden jewel for trainers and those who love to share knowledge online. The social network makes it easy to upload your files and transform them into slides. While you are on SlideShare be sure to <a href=\"https:\/\/www.slideshare.net\/lissaduty\" target=\"_blank\" rel=\"noopener\">optimize for your profile for search<\/a>. Here&#8217;s an example you can use.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16506\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-slidehare-example.png\" alt=\"LinkedIn SlideShare Example\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-slidehare-example.png 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-slidehare-example-300x179.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-slidehare-example-768x458.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<p>SlideShare is one area of LinkedIn Learning, where you can peruse content from LinkedIn users and produced video content from experts in their fields. Learn about topics like business software and entrepreneurship, including Tableau and Google AdWords. While some content is free, the full course is only available to LinkedIn Premium users, so determine what is worth your investment after viewing the library of learning.<\/p>\n<p><span class=\"callout\">3. ProFinder<\/span><\/p>\n<p>If you freelance, you need to be offering your services on the <a href=\"https:\/\/www.linkedin.com\/profinder\" target=\"_blank\" rel=\"noopener\">LinkedIn ProFinder<\/a> site. Rather than worry whether or not someone will find your online portfolio, ProFinder links directly to your profile where you\u2019ve already uploaded your greatest career hits. Submitting a proposal is a breeze through a short form detailing your pricing \u2013 hourly or flat rate \u2013 and the best way to contact you. If you have a need to hire for your company or your client\u2019s business, ProFinder is an excellent supplement to tapping your network on Facebook.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16508\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-profinder-example.png\" alt=\"LinkedIn Profile Example\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-profinder-example.png 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-profinder-example-300x100.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/linkedin-profinder-example-768x255.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<p><span class=\"callout\">4. LinkedIn Local Experiences<\/span><\/p>\n<p>Ready to make your relationship official <em>IRL<\/em>? (For those who don\u2019t use internet lingo that\u2019s \u201cIn Real Life\u201d.) Here\u2019s how to do that: Sign up for a LinkedIn Local experience, where you connect face-to-face with the engaged users from your area. Here in North Texas, the Dallas Entrepreneur Center has played host to the LinkedIn Local Dallas events and they\u2019ve received great feedback as a venue for conversation, friendships, and a touch of business.\u00a0The hosts say that LinkedIn Local events are not the place to sell, source clients, promote a business or make a profit.<\/p>\n<p>Perhaps you might want to consider partnering with an organization in your zip code and hosting your own LinkedIn Local event.<\/p>\n<h2>Build More Business with these LinkedIn Tools<\/h2>\n<p>I should end by first saying that this is not a sponsored post for LinkedIn. Over the years, <a href=\"https:\/\/www.rocksdigital.com\/using-linkedin-for-business\/\">LinkedIn has evolved<\/a> as a B2B and person-to-person networking platform, and the changes can be transformational for elevating personal brands, business profiles, and for creating meaningful connections \u2013\u00a0and you can get started today!<\/p>\n<p><em>P.S. Rocks Digital has more articles on leveraging LinkedIn. <a href=\"https:\/\/www.rocksdigital.com\/tag\/linkedin\/\">Access them here<\/a>.<\/em><\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23LinkedIn+%23Tools+and+Tips+for+Maximizing+Your+Experience+by+%40VeleisaP+%23RocksDigital+%23SocialMedia&#038;url=https:\/\/www.rocksdigital.com\/linkedin-tools-tips\/' target='_blank'>#LinkedIn #Tools and Tips for Maximizing Your Experience by @VeleisaP #RocksDigital #SocialMedia<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23LinkedIn+%23Tools+and+Tips+for+Maximizing+Your+Experience+by+%40VeleisaP+%23RocksDigital+%23SocialMedia&#038;url=https:\/\/www.rocksdigital.com\/linkedin-tools-tips\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>What steps are you going to take to\u00a0maximize and improve your LinkedIn experience? Let us know in the comments!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most professionals you know are likely part of LinkedIn\u2019s 530-million-user network. This number alone is\u00a0why you should be maximizing all of the LinkedIn tools available to build your brand and business! Leverage this Ever-Growing Platform with these LinkedIn Tools and Tips After Microsoft purchased the network for $26.2 billion in 2016, many still wonder if [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":23475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[52,79],"class_list":["post-16503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-linkedin","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Tools &amp; Tips for Maximizing Your LinkedIn Experience<\/title>\n<meta name=\"description\" content=\"Maximize your LinkedIn potential with expert tools and tips to grow your brand and business. Call us at (214) 989-7549 to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/linkedin-tools-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Tools &amp; Tips for Maximizing Your LinkedIn Experience | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Maximize your LinkedIn potential with expert tools and tips to grow your brand and business. Call us at (214) 989-7549 to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/linkedin-tools-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T17:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T15:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2018\/02\/how-to-optimize-linkedin.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Veleisa Burrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LinkedIn #Tools &amp; Tips for Maximizing Your #LinkedIn Experience by @VeleisaP via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Maximize your LinkedIn potential with expert tools and tips to grow your brand and business. 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