{"id":16436,"date":"2018-02-05T10:37:03","date_gmt":"2018-02-05T16:37:03","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16436"},"modified":"2025-06-17T10:08:54","modified_gmt":"2025-06-17T15:08:54","slug":"local-reach-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/local-reach-facebook-advertising\/","title":{"rendered":"Expand the Reach of a Local Business: Make the Most of Facebook Advertising"},"content":{"rendered":"
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Are you managing a Facebook page for a\u00a0local business<\/a>? Still considering whether to use Facebook advertising? Wondering how you can get more foot traffic to your storefront or generate more calls using Facebook?<\/p>\n

Facebook Advertising \u2013 An Important Key to Local Reach<\/h2>\n

Advertising to the right audience and using the right set of tools is the key to reaching more potential customers and outshining the competition.<\/p>\n

Essentials for Location-Based Facebook Advertising<\/h3>\n

The following 4 tips can help you better utilize the latest Facebook location-based advertising features and to adjust and fine-tune your message so you can appeal to your target audience.<\/p>\n

1. Choose the right local marketing objective.<\/span><\/p>\n

Facebook is a social network<\/a> where people usually tend to hang out with friends, have fun, and get the latest news. However, with the right selection of Facebook advertising tools you can reach the right audience and make them aware of your brand and services. Facebook ads can give a nudge to potential customers to find out more about you, to make a buying decision, or to recommend your business to their friends and relatives who may also need your products or services.<\/p>\n

Depending on your local marketing goals, you can opt from a large pool of Facebook ads to promote your business.<\/p>\n

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Begin your ad creation by choosing the objective of your Facebook campaign.<\/em><\/p>\n

However, there are two ad types aiming to meet the needs of local businesses: Reach<\/em> and Store Visits<\/em>. If<\/em> you have a single business location, use the first ad campaign type<\/em> while defining your service area. It enables you to show your ad to people who are currently situated near the selected area, and not waste your money on Facebook users who are unlikely to be interested in your offer.<\/p>\n

On the other hand, the Store Visits<\/em> objective<\/a> is only available to businesses with multiple locations that have enabled the Locations feature.<\/p>\n

2. Experiment with your targeting.<\/span><\/p>\n

Facebook\u2019s advertising allows you to combine multiple targeting approaches. You can target potential customers by location, demographics, interests, and behaviors. You can also reach people who have already interacted with your business on Facebook, your website, through offline channels<\/a>, or other platforms.<\/p>\n

Facebook allows extremely detailed location-based targeting. Your targeting can be as broad as a country or state, or as narrow as city, neighborhood or ZIP code. You can include one or multiple locations, as well as prevent your ads from appearing for people that fall into a specific location.<\/p>\n

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You can refine your target audience based on their spatial behavior \u2013 whether people are currently living near your business, or they are just visiting or passing by. This type of information is determined by the<\/em> city mentioned in the Facebook user profile, and is also based on the device and connection information that Facebook collects<\/em>.<\/p>\n

However, to get the most out of your local Facebook ads, add more layers of audience information like age range, gender, hobbies, income, and behavior data. As with the location targeting, in the \u201cDetailed Targeting\u201d section you also have the option to include or exclude people.<\/p>\n

When creating a niche audience for your ads, take these peculiarities into account:<\/p>\n