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More than just a month, January paves the way into 2018, and I\u2019m willing to bet you\u2019ve been busy from New Year\u2019s Day on! In acknowledgement, I\u2019ve gathered together Rocks Digital\u2019s January articles so you can review and catch up with any missed info. You\u2019ll find a nifty summary for each article, and of course, a link to the full post so you can learn more. (You can take a look back at December\u2019s wrap-up<\/a> right here.)<\/em><\/p>\n Look, Up in the Cloud \u2013 It\u2019s Your Data!<\/span><\/p>\n It used to be that backing up to an external hard drive was your best option for preserving data. Now we have cloud storage, which means that even if your hardware is incapacitated, your data is safe and accessible. Helen Morrice introduces us to several cloud storage solutions<\/a> to save us from a disastrous rainy day.<\/p>\n Influencer Marketing Can Help You Cover Your Assets<\/span><\/p>\n SEO is vital for Google rankings but there are other factors as well \u2013 and utilizing Influencer Marketing can give your social proof a boost. Moss Clement gives us some tips on how to make the most of influencer marketing and building win-win relationships<\/a> with influencers.<\/p>\n The Gang\u2019s All Here \u2013 Now What?<\/span><\/p>\n Your best brand ambassadors are (or should be) your employees. Matthew Hellinger helps us navigate Employee Advocacy<\/a> for our brands. Increase your reach, reap the rewards, and manage the risks using these tips.<\/p>\n Social + SEO = Winning Strategy<\/span><\/p>\n When you think of SEO, you probably aren\u2019t thinking about your Social Media \u2013\u00a0but you should be! Kim Starry shares strategies for making SEO and Social best buddies that work together<\/a> to boost your brand. Three easy tips get you started on your journey to a great Google ranking!<\/p>\n Thinking Linking<\/span><\/p>\n Does your company have a strategy for using links \u2013 and using them well? Most people concentrate on content, which certainly is<\/em> important, but Derek Iwasiuk explains why careful link building<\/a> should also be a key component of your website planning.<\/p>\n Step Up to the LinkedIn Platform and Take the Plunge<\/span><\/p>\n If you have a LinkedIn Profile (or maybe more importantly, if you DON\u2019T yet have a LinkedIn Profile) check out this infographic that Mark Toney shared, along with his swimmingly stellar tips<\/a> on how to craft a darn-near perfect profile.<\/p>\n Your Business \u2013 There\u2019s an App for That<\/span><\/p>\n Julia Kravchenko walks us through the seven stages of mobile app development, and asks the important questions about why you should think<\/a> of having an app for your business. Plus, she explores the questions before and during the creation of the app.<\/p>\n Business Boosts that Are the Bomb<\/span><\/p>\n Chatbots and Micro-Moments and Augmented Reality \u2013 OH MY! Marvin Magusara shows us what\u2019s hot in digital marketing right now, and why. Are you leveraging rich snippets<\/a>? And did you even know there was such a thing? These trends are hotter than Fire Pok\u00e9mon, so be sure to catch them all.<\/p>\n Play It Again, Internet<\/span><\/p>\n ICYMI (In Case You Missed It) content cross-promotion is a great way to get more mileage<\/a> out of what you share. Harley David Rubin simplifies the process by showing us how to get the most out of all that we put out on the internet, including strategies for the big three<\/em> \u2013 Facebook, Twitter and LinkedIn\u2026 and don\u2019t forget to blog it!<\/p>\n Better Tweeting is as Easy as 1-2-3<\/span><\/p>\n You\u2019ve mastered the basics of Twitter and now it\u2019s time to up-level your Tweet-Fu<\/a>! Roxanne Roark shares pro Twitter tips like creating lead lists, using TweetDeck, and advanced Twitter search that are the tricks of the trade. Learn these and you\u2019ll be a Twitter Pro in no time flat!<\/p>\n Optimize Your Social Savvy<\/span><\/p>\n Think you\u2019re too busy running your very successful business to bother with social media? Stevan Mcgrath gives you eight simple ways to pump up your presence<\/a> without putting in a ton of time. Tap into the wisdom in these tips, and you\u2019ll be social savvy and outrageously optimized.<\/p>\n Honor Your Instincts<\/span><\/p>\n Does intuition have any place in the world of business<\/a>? Think of your intuition as your own personal consultant (that you don\u2019t have to pay more than your net worth to get advice from!). Debbie Mrazek gives us a gut-check on making the most of your intuition, and listening to that guiding inner voice when faced with important business decisions.<\/p>\n Envision and Embrace Visual Marketing<\/span><\/p>\n From memes to infographics, we use visual marketing to capture the eye of our potential customers. Trying to give an inside look at your product or service<\/a>? Catherine Park says you should utilize some screenshots or make a great SlideShare deck. Images stimulate conversion, too. Even if you\u2019re not a graphic designer, there are plenty of ways to share your content visually. What do you see in your brand\u2019s future?<\/p>\n Don\u2019t Be Flummoxed by Facebook\u2019s Latest Algorithm<\/span><\/p>\n Small Business Owners \u2013 do NOT panic! Yes, at first glance it seems that Facebook\u2019s focus on content from friends and family is the end of the Facebook organic reach world<\/a> as we know it, and is a move towards solidifying Facebook as a pay-to-play platform. Eric Johnson reads between the lines and helps put it all into perspective. Deep breath now! It will all be OK.<\/p>\n What\u2019s the Good Word about Your Business?<\/span><\/p>\n15 Articles Packed with Some January Inspiration to ROCK the Year<\/h2>\n