{"id":16391,"date":"2018-01-29T11:00:40","date_gmt":"2018-01-29T17:00:40","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16391"},"modified":"2025-06-16T12:58:12","modified_gmt":"2025-06-16T17:58:12","slug":"facebook-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/facebook-algorithm-update\/","title":{"rendered":"News Feed News!\u00a0What Marketers Must Know about the Latest Facebook Algorithm Update"},"content":{"rendered":"
\"Optimizing<\/a>
PK Studio\/Shutterstock.com<\/figcaption><\/figure>\n

2018 has barely begun, but we\u2019re already seeing major changes taking place on Facebook<\/a>. For those that have been marketing on the platform for some time now, it\u2019s hardly shocking to hear about yet another Facebook algorithm update that\u2019s going to shake things up.<\/p>\n

The big difference this time is that the change is expected to be significant.<\/p>\n

Is the Facebook Algorithm Update a Benefit for Small Business?<\/h2>\n

Marketers everywhere are outraged about the proposed switch. While specific insights are limited, it\u2019s widely known that the new algorithm change on Facebook will be putting the spotlight onto posts from family and friends, and off of posts from pages.<\/p>\n

Even top-tier social media marketers are calling this the end of organic reach on Facebook<\/a>, saying that the network is solidifying itself as a pay-to-play marketing platform<\/a>.<\/p>\n

I disagree.<\/p>\n

In my mind, this change could have a significantly positive effect for small businesses and anyone else that posts genuinely valuable content. It\u2019s probably bad news for major corporations, viral content sources, and the like, but that doesn\u2019t mean that small businesses and other pages have to be roped in with the lot.<\/p>\n

I\u2019m reading between the lines a little bit, but I\u2019m confident about one thing: great content will never go unnoticed.<\/em><\/p>\n

Small Businesses and the New Facebook Algorithm Update<\/h3>\n

Most marketers have been so caught up in one element of the Facebook announcement that they\u2019ve neglected the rest of it. These professionals immediately took notice of the messaging that suggested friends and family will take precedence over pages, but they never stopped to consider what that implies.<\/p>\n

Facebook is all about personalization.<\/p>\n

What does that mean? It means that anyone can create content that\u2019s genuinely personalized and directed at someone in particular. In fact, even business pages have this opportunity. And that\u2019s significant.<\/p>\n

\"Latest<\/div>\n

Take the mentions of brands and \u201cpublic\u201d content out of the recent announcement<\/a> by Facebook CEO Mark Zuckerberg and you\u2019ll find that most of the post has to do with ensuring that what you read feels personal and intentional.<\/p>\n

As page managers, why are we fighting that? Instead, we should be embracing it. Those that do will find that they \u201cdefy\u201d the algorithm and end up on their followers\u2019 News Feeds.<\/p>\n

Why?<\/p>\n

It\u2019s because pages are not disappearing on Facebook. Viral content might be disappearing, and overtly promotional content was already in disfavor anyway \u00ad\u2013 but that leaves content that adds genuine value.<\/p>\n

This is what everyone wants to find on their News Feed, so that\u2019s what Facebook aims to provide. Businesses would be best served by embracing that.<\/p>\n

Personalizing Your Content<\/span><\/p>\n

So how does a brand go about developing content that feels personalized to an individual?<\/p>\n

By relating to what\u2019s going on in their life.<\/p>\n

It sounds easy, but of course it isn\u2019t. Brands that want to win on Facebook in 2018 will have to master the art of being relevant. According to this new algorithm, nothing matters more.<\/p>\n

Being relevant involves relating to people\u2019s current life stage, interests, knowledge gaps, and more. It\u2019s an art that has to be learned over time. Different audiences have different needs and desires, which can make the content creation process complicated and ever-changing.<\/p>\n

Why Smaller Brands Have the Upper Hand<\/span><\/p>\n

So if defying the Facebook algorithm is all about personalization and relevancy, why do small businesses have the advantage in all of this?<\/p>\n

There\u2019s one reason:<\/p>\n

Their audiences are more defined. While larger companies put massive resources into learning about their ideal customer personas, smaller businesses have a narrower audience to work with.<\/p>\n

That might not sound like such a great thing, but in this context, it is! It\u2019s easier to relate to an audience that\u2019s more specific. They may live in a specific locality or share tons of common interests. Whatever the case, the key to success on Facebook moving forward will be to find the common thread and make use of it. This ensures you will be relevant to at least a portion of your audience so that your posts can be seen.<\/p>\n

This Facebook Algorithm Update Shows that Content is Still King<\/h2>\n

Facebook\u2019s always changing<\/a>, and it can be hard to find a strategy that remains relevant despite the constant updates. That said, there\u2019s one strategy that\u2019s likely to work time and time again \u2013 posting great content that your followers genuinely enjoy. Remember, content is still king!<\/p>\n

Do this, and you\u2019ll be sure to stay ahead of the curve and win on Facebook.<\/p>\n

<\/div>\n
\n
Must Knows about the Latest #Facebook Algorithm Update by @FeedbackWrench #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

How will you adjust your Facebook strategy to get closer to your audience? Share your thoughts in the comments!<\/em><\/strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

2018 has barely begun, but we\u2019re already seeing major changes taking place on Facebook. For those that have been marketing on the platform for some time now, it\u2019s hardly shocking to hear about yet another Facebook algorithm update that\u2019s going to shake things up. The big difference this time is that the change is expected […]<\/p>\n","protected":false},"author":128,"featured_media":23493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[71],"class_list":["post-16391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-facebook"],"yoast_head":"\nWhat Marketers Must Know about the Latest Facebook Algorithm Update<\/title>\n<meta name=\"description\" content=\"Learn about the latest Facebook algorithm update and its impact on small businesses. 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