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As we head into December, be fully prepared by first reviewing November\u2019s info-rich blog posts. All 19 Rocks Digital articles are \u201cwrapped up\u201d for you here on this page. Consider it an early present! Yes, you\u2019re most welcome! <\/em>Click the link in each summary to reach the full article and learn more. (BTW… if you missed the October wrap-up<\/a>, you can grab it here.)<\/em><\/p>\n How To Hit the Mark with Your Marketing<\/span><\/p>\n It\u2019s easier to reach your marketing goals if you have an actual integrated plan<\/a>! Moss Clement shares a brilliant (and easy) plan to make sure your brand is consistent across platforms. Don\u2019t let your marketing go rogue, strategize for success!<\/p>\n It\u2019s All About Who You Know (The Look in the Mirror Edition)<\/span><\/p>\n Harley David Rubin\u2019s brainstorm for his post may have been born in the bathroom, but it\u2019s flush with great ideas for creating and using your Unique Selling Proposition<\/a>. Drink in his knowledge and learn to become the best of the bunch.<\/p>\n Algorithms and Instagram and Local (Oh My!)<\/span><\/p>\n Hot tip \u2013 Instagram posts with a location tag get almost 80% more engagement! Eric Johnson has plenty more hot tips about making Instagram\u2019s Algorithms your ally<\/a>. Find your way to the top of the feed using Eric\u2019s tips and tricks.<\/p>\n Your Business is Your Brainchild, Baby<\/span><\/p>\n Bringing your business into the world is a labor of love. Make sure you\u2019re protecting your brand<\/a> from the beginning by following the guidance of Vikas Rana as he shares six tips on avoiding throwing your branding baby out with the bathwater.<\/p>\n Dive into Instagram Marketing<\/span><\/p>\n Birbahadur Singh Kathayat talks about how to define, refine and align your Instagram Marketing Strategy. If you\u2019re not already using Instagram for Marketing<\/a>, dip your toes into the water using the advice he gives and get ready to make a splash!<\/p>\n Tis the Season for Holiday Marketing Tactics<\/span><\/p>\n Video Holiday Shopping Guides<\/a>? GENIUS! Roy Dopaishi shares four holiday marketing tactics that will definitely keep you off the \u201cnaughty\u201d list. Effective marketing is the gift that keeps on giving, so get into the spirit and start the season right.<\/p>\n SEO Mythbusting \u2013 Is SEO Really a Mystical Unicorn<\/span><\/p>\n If you\u2019re someone who views SEO as one of the Dark Arts, you\u2019re not alone. Mark Toney tackles the myths about SEO<\/a> and helps demystify this valuable tool for traffic and website magic.<\/p>\n Don\u2019t Let Local Drive You Loco<\/span><\/p>\n If you\u2019re managing a local page on Facebook, these eight Do\u2019s and Don\u2019ts will help you maintain your sanity and do local like a pro<\/a>. Manuela Gadancheva lets you in on the top tips for leveraging Facebook to help win new customers.<\/p>\n Doing Splits the Pain-Free Way<\/span><\/p>\n A\/B split testing<\/a> doesn\u2019t have to involve gymnastics. Think about pages that have convinced YOU to purchase. If it worked on you, it may very well work on your potential customers. Roxanne Roark gives an amazing visual walk-through for setting everything up in Google Analytics so you can test your landing pages without testing your patience.<\/p>\n Don\u2019t Be Listless When Building Your Business<\/span><\/p>\n A well-tended list is a business-building list. Kim Starry shares tips on the proper care and feeding of your list to build lasting relationships<\/a>. Define your goals, cultivate your list and let it grow!<\/p>\n Stay Out of the Mobile SEO Penalty Box<\/span><\/p>\n The cat\u2019s out of the bag \u2013 you NEED a mobile presence. Is your site mobile-friendly? How can you tell? Victoria Roseberry points us to the tools and gives us tips on making the most of mobile<\/a>, making sure we know how to prioritize so we\u2019re not penalized.<\/p>\n KISS Your Content Writing Woes Goodbye<\/span><\/p>\n Content creation is a noble pursuit but if you tend to ramble, rein yourself in and try to keep online content simple and short. Harley David Rubin shares his pro tips on content writing<\/a> and breaks his own KISS rule in doing so. Fortunately, he packs in a lot of value so we can forgive him.<\/p>\n A Little Change Will Do You Good<\/span><\/p>\n It has been said that the only constant in life is change. Fortunately, Debbie Mrazek gives us some guidance for how to navigate change without selling our souls. Your sales process may need a makeover<\/a>, but following these tips can keep you on-track and make your business better.<\/p>\n Overhaul Your Social Media Toolkit<\/span><\/p>\n There\u2019s plenty of people who have advice on what to do on Social Media. Tanya Smith mixes it up and has a list of what NOT to do on social media<\/a>. Hint: Social Media = It\u2019s not all about you!<\/p>\n It\u2019s the Circle of Social Media and SEO Life<\/span><\/p>\n Do Social Media and SEO mix? Absolutely. Mark Toney talks about building brand authority and reinforcing reputation. Like a garden, your Social Media presence will grow if you pay attention to properly nurturing it. Learn how to best go with the Social Media and SEO flow<\/a>.<\/p>\n Spelling Out Your Wrap-Up and Strategic Plans<\/span><\/p>\n Time to have an attitude of gratitude as you reflect on 2017 and gaze wistfully at 2018. Find your focus and your voice<\/a>, and let Lissa Duty\u2019s pointers propel you gently into the New Year with tips on how to be Thinkful<\/em> this season.<\/p>\n Bots Still Aren\u2019t Writing Our Posts \u2013 But They\u2019re Getting Smarter<\/span><\/p>\n The face of marketing is changing and artificial intelligence is helping to shape that change. Stevan McGrath explains how bots are stepping in on Social Media<\/a> and in other places. At least the Customer Service bot you chat with won\u2019t be offended when you curse at it for losing Uncle Bob\u2019s Christmas Beef Log\u2026 AGAIN!<\/p>\n The Final Countdown\u2026 to Success in the New Year<\/span><\/p>\n If you\u2019re into the whole \u201c12 Days\u201d theme that comes up this time of year, you\u2019ll enjoy John Carroll\u2019s 12 To-Do\u2019s. A dozen good pointers and a downright good list<\/a> to make (and check twice) to get 2018 on the \u201cNice\u201d path right away!<\/p>\n Pop Quiz \u2013 Do You Really Know Your Brand<\/span><\/p>\n