{"id":16022,"date":"2017-11-30T09:37:01","date_gmt":"2017-11-30T15:37:01","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=16022"},"modified":"2025-06-17T13:37:21","modified_gmt":"2025-06-17T18:37:21","slug":"questions-really-know-brand","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/questions-really-know-brand\/","title":{"rendered":"The 2.5 Most Important Questions to Ask to Really Know Your Brand"},"content":{"rendered":"
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yavyav\/shutterstock.com<\/figcaption><\/figure>\n

When a prospective customer thinks about your brand \u00ad\u00ad\u2013 let\u2019s assume they already know your brand<\/a> or company \u00ad\u2013 who<\/strong> do they think of? (And I don\u2019t just mean you or the person answering the phones.)<\/em><\/p>\n

Normally, we\u2019d consider \u201cwhat\u201d they think of: your products\/services, your reputation, etc.<\/p>\n

But in this blog post, I\u2019m going to talk about the person that your company would be \u2013 if your company was a person. And then, do the same thing for your target audience. Why? Because these two things can tell you a lot about how you currently market yourself, and if you need to change direction for your future marketing efforts.<\/p>\n

Really Know Your Brand? Answer 2.5 Questions and Find Out!<\/h2>\n

So, as promised, here are the 2.5 most important questions about your brand that you need to answer today.<\/p>\n

Question #1: If your brand was a person, who would it be?<\/span><\/p>\n

Close your eyes (figuratively, or this post will be a really short read). Imagine that a big blue genie has popped out of a golden lamp, waved his magic wand at your company, and it brought your brand to life as a real-live person<\/a>.<\/p>\n

Who are you looking at? Is it a musclebound superhero? A confident surgeon in her hospital scrubs? A James Dean-lookin\u2019 \u201ccool dude\u201d in a leather jacket and blue jeans?<\/p>\n

If you\u2019re \u201cSmith Family Furniture\u201d or \u201cMama Victoria\u2019s Restaurant,\u201d you likely have your answer. Your personification would be Mom and\/or Pop\u00a0\u2013\u00a0probably 35\u201360, local entrepreneur, and a cornerstone of your community.<\/p>\n

But if you\u2019re a chemical company, is your brand a serious, bespectacled 55-year-old scientist in a lab coat?<\/p>\n

Or if you own a local insurance agency, would your firm be personified by a great-hug-giving grandparent with kind eyes, ready to provide wisdom and cookies?<\/p>\n

Now you\u2019re getting the picture. Hopefully you\u2019re doing this exercise in your head, trying to figure out just \u201cwho\u201d your brand is (\u2026 and if that\u2019s the right person you want<\/em> to be).<\/p>\n

PRO TIP: As a writer, I\u2019m a big believer that word choice says a lot about your brand. <\/em><\/p>\n

Think about these three things:<\/p>\n