{"id":15966,"date":"2017-11-20T09:58:23","date_gmt":"2017-11-20T15:58:23","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15966"},"modified":"2025-06-24T09:41:50","modified_gmt":"2025-06-24T14:41:50","slug":"social-media-mistakes","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/social-media-mistakes\/","title":{"rendered":"Avoid These 10 Social Media Mistakes for Better Results"},"content":{"rendered":"<figure id=\"attachment_23687\" aria-describedby=\"caption-attachment-23687\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/11\/social-media-mistakes-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23687\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/11\/social-media-mistakes-1.jpg\" alt=\"10 Social Media Mistakes to Avoid\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/11\/social-media-mistakes-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/11\/social-media-mistakes-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/11\/social-media-mistakes-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23687\" class=\"wp-caption-text\">mama_mia\/shutterstock.com<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.rocksdigital.com\/social-media-productivity-tricks\/\">Social media sites<\/a> offer a great way to brand your business for free. You may be thinking about <em>the do\u2019s<\/em>, but also understand <em>the<\/em> <em>don\u2019ts<\/em> to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many check them daily. But there are some deadly errors that can really cost you \u2013\u00a0and even kill your social media campaigns if you&#8217;re not careful!<\/p>\n<h2>Dump these 10 Big Social Media Mistakes<\/h2>\n<p>Join me in pledging to stop the madness \u2013 and these social media mistakes! Let\u2019s review so you will know exactly what <em>NOT<\/em> to do:<\/p>\n<p><span class=\"callout\">1. Shameless Self-Promotion<\/span><\/p>\n<p>By far, the worst thing you can do is to use your social media platform as a sales page. People on these sites don&#8217;t want to be marketed to. They want to get to know you, network, and share common interests.<\/p>\n<p><span class=\"callout\">2. Buying Your Friends<\/span><\/p>\n<p>On certain freelance sites not to be named (to protect the innocent), you&#8217;ll find people selling friends for social media sites. It may be tempting to pad your profile with fans, but this is a horrible mistake. In most cases, the \u201dfriends\u201d aren&#8217;t even real people. It will be obvious to the real people who show up on your site and frankly, it doesn\u2019t do anything to grow your business.<\/p>\n<p><span class=\"callout\">3. One-Way Exchange<\/span><\/p>\n<p>When people comment or ask questions on your page, you must respond. I mean, you MUST. Reply to them, acknowledge their comment, and make them feel welcome. This shows that you\u2019re an approachable, responsive brand that cares what people think.<\/p>\n<p><span class=\"callout\">4. No Call to Engage&#8230; Ever<\/span><\/p>\n<p>What makes a <a href=\"https:\/\/www.rocksdigital.com\/social-media-engagement-tips\/\">social media platform popular is <em>engagement<\/em><\/a>. If yours just presents information about your brand and doesn&#8217;t give them something to do, people won&#8217;t stick around. Use simple questions and scenarios to encourage responsiveness.<\/p>\n<p><span class=\"callout\">5. Inconsistent Posts<\/span><\/p>\n<p>Maintaining a social media site is work and it requires a bit of devotion. You should schedule a little time to manage it every day \u2013 that is, if you want to grow your following. The brands that are most active on social media get the best results. It doesn\u2019t have to mean hours every day; just carve out a little time and stick it in your calendar so you remember to respond, share great content, and like other posts.<\/p>\n<p><span class=\"callout\">6. Fighting Words<\/span><\/p>\n<p>No matter what anyone says about you or your brand, never be negative or nasty to them. That only diminishes your credibility. Always be considerate, polite and friendly. Keep things positive \u2013\u00a0even when you&#8217;d love to go off. The &#8217;90s comedy show, In Living Color, used to have a segment called \u201cWhen Keeping It Real Goes Wrong,\u201d showing that things just never turn out well when you choose the low road.<\/p>\n<p><span class=\"callout\">7. It&#8217;s All About Me<\/span><\/p>\n<p>If your social media content does nothing but talk about you, your products and your services, people won&#8217;t be interested very long. Take time to understand your fans, find out the topics that they would like, and share content based on that.<\/p>\n<p><span class=\"callout\">8. Being a Wallflower<\/span><\/p>\n<p>Don&#8217;t wait for people to visit your profile, get out there proactively and socialize! Make friends, spend time on other profiles, and get to know people. You&#8217;ll be surprised at what a difference this makes when you make an effort to connect.<\/p>\n<p><span class=\"callout\">9. Explicit or Over-Personal Comments<\/span><\/p>\n<p>Whenever you&#8217;re logged in online, be extremely self-aware. Everything you say or do reflects your brand even if you think it\u2019s on your \u201cpersonal\u201d profile. This isn\u2019t about being inauthentic; but remember, your social posts are not your private diary. You want to build credibility as a professional, then act like one online.<\/p>\n<p><span class=\"callout\">10. Jack (or Jill) of All Trades<\/span><\/p>\n<p>Sure, you are an <a href=\"https:\/\/lissaduty.com\/know-your-expertise\/\" target=\"_blank\" rel=\"noopener\">expert in many things<\/a>. But remember, stick to things that are of interest to your brand audience. It&#8217;s okay to digress and get off-topic once in awhile to display your personal passions, but in general, it\u2019s important to plant your flag and share content that matches your offers. Stick to things your fans care about.<\/p>\n<h2>Honestly Assess, then Act on Social Media Mistakes<\/h2>\n<p>If you have been engaging in any of these <a href=\"https:\/\/www.rocksdigital.com\/social-media-marketing-platforms\/\">social media<\/a> mistakes, it\u2019s time to make a change. Say it with me \u2013 I hereby pledge to never again make these 10 social media mistakes!<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Are+these+%23socialmedia+mistakes+lurking+in+your+toolkit%3F+asks%C2%A0%40TweetTanyaSmith+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-media-mistakes\/' target='_blank'>Are these #socialmedia mistakes lurking in your toolkit? asks\u00a0@TweetTanyaSmith #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Are+these+%23socialmedia+mistakes+lurking+in+your+toolkit%3F+asks%C2%A0%40TweetTanyaSmith+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-media-mistakes\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><em>Recognize any social media mistakes you need to correct ASAP? Or perhaps you\u2019ve noticed others make them, and seen the results! Do share your thoughts in the comments! \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media sites offer a great way to brand your business for free. You may be thinking about the do\u2019s, but also understand the don\u2019ts to minimize social media mistakes. An overwhelming majority of business owners use sites like Facebook, Twitter and LinkedIn, and many check them daily. But there are some deadly errors that [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":23687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[561,79],"class_list":["post-15966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-business-tips","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoid These 10 Social Media Mistakes for Better Results &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn the top 10 social media mistakes to avoid for better results. 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