{"id":15827,"date":"2017-11-06T08:46:58","date_gmt":"2017-11-06T14:46:58","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15827"},"modified":"2025-06-13T13:21:14","modified_gmt":"2025-06-13T18:21:14","slug":"common-branding-mistakes","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/common-branding-mistakes\/","title":{"rendered":"Mission: Brand Protection \u2013 6 Tips to Beat Common Branding Mistakes"},"content":{"rendered":"
\"Content<\/a>
Tashatuvango\/shutterstock.com<\/figcaption><\/figure>\n

That day is here \u2013\u00a0you\u2019ve finally turned your interest and passion into a venture you love. And you\u2019re probably thinking of to-do\u2019s rather than branding<\/a> mistakes to avoid! Your baby may be retail or mass production. It could even be selling advice as a lifestyle coach. But whichever business endeavor you\u2019ve chosen, your customized brand identity is vital. It can mean the difference in potential clients choosing you above your competitors. And more importantly, in helping to maintain a repeat-customer relationship!<\/p>\n

Branding comes down to an individuality that stimulates client desire \u2013 as well as perhaps tweaking their comfort levels. In short, you want to be instantly known as a brand they trust and recognize for specific needs. If this breakthrough hasn\u2019t happened for your business just yet, don\u2019t fret! Here are a few tips to identify where you may be going bland <\/em>rather than brand<\/em>.<\/p>\n

Avoid Branding Mistakes by Understanding these 6 Elements<\/h2>\n

1. The Power of Pattern and Color<\/span><\/p>\n

There isn\u2019t a single person on the planet that doesn\u2019t immediately recognize Coca-Cola\u2019s red swirl. There must be only a very few who don\u2019t connect with the golden arches outside McDonalds. The almost generic element to these giants nowadays is synonymous with trust. Customers know exactly what they\u2019re in for, no surprises. Upon establishing your specialty, potential clients need to associate with you at a glance. Solid colors<\/a> and simple logos, quite simply, stay in the memory. Possessing a logo that is complex or too busy on the eyes will confuse the sub-conscious, and therefore, prompt a customer to look away.<\/p>\n

2. Classic Branding<\/span><\/p>\n

Working with an imagery that identifies your field helps a great deal in recognizable brand elements, too. (Who out there doesn\u2019t associate the smiling man with a rake from \u201cJim\u2019s Mowing\u201d as representative of gardening services?) It\u2019s likewise a good idea to stay away from fads. Choose a classic logo<\/a>\u00a0that will last for years. Many of your competitors will go with popular trends, which is all the more reason to be true to your brand by keeping it unique and timeless.<\/p>\n

3. Know Yourself Well<\/span><\/p>\n

Along with steering clear of over-developed brand elements, stay simple but strong on your company ethos. Try to stay away from descriptions such as \u201cbestselling\u201d and \u201caward winning.\u201d This is called Wallpaper Branding, and is thrown around so often that it no longer commands a wow factor. Choose a few unique words to project who you are, and what your company is brilliant at. If you sell straw brooms, don\u2019t declare best broom ever!<\/em> It\u2019s a vague description and promotes mistrust. Instead, choose something more along the lines of \u201cquality and caring for your household.\u201d<\/p>\n

4. Think Inside the Box<\/span><\/p>\n

When you have a stellar product, center all your marketing and branding elements around it as a focus, with only slight variants. The infamous Colgate story dominates here. The toothpaste company was so well-recognized for teeth that upon launching frozen dinners, nobody was interested in using their choppers! They simply did too good a job at promoting themselves as dental-care leaders \u2013\u00a0which is not a bad thing. But if it ain\u2019t broke, don\u2019t fix it. That doesn\u2019t mean there isn\u2019t room for you to branch out. But if you\u2019re renowned for the world\u2019s best-tasting cupcakes, you\u2019ll probably be met with suspicion if you begin selling hammers. Or sponsor your brand name alongside a Weight Watchers event. You\u2019ll raise curiosity, however, if you\u2019re introducing cookbooks. Understand that dramatically changing the core of a brand can diminish the strength of your customer\u2019s association with you.<\/p>\n

5. What\u2019s in a Name?<\/span><\/p>\n

Perhaps the most imperative element to your brand is choosing a catchy name<\/a> that truly represents and defines you. Gone are the days where a company can jump on the \u201cPlants R Us\u201d bandwagon. Take care and consideration on this one: your business is your brainchild, the key word here being child<\/em>. Treat your company as though it\u2019s your baby, and name it with the same thorough thought process as naming your children.<\/p>\n

6. Pass the Buck<\/span><\/p>\n

Save where you can, but don\u2019t penny-pinch where you need quality most. Staffing is a good example to look to on this one. Your workers represent the energy of your brand, and good wage incentive, along with enough hours and good management keeps your workers happy. For your brand, there is nothing worse than an inquiry met with disinterest, or an employee that looks as though they\u2019d rather be anywhere else. Pay attention to details too. If you regularly hold customer\/business meetings in your office, ensure the surroundings are tasteful and inviting. Would you trust someone with torn chairs and faded posters on the wall?<\/p>\n

Made Any Branding Mistakes? Start Now to Make Repairs!<\/h3>\n

In the excitement of starting a new venture, mistakes can be made \u00ad\u2013\u00a0but recovery is possible. You must understand both the do\u2019s and don\u2019ts to get your branding just right. Help ensure your hard work pays off by digesting and using these tips.<\/p>\n

<\/div>\n
\n
6 Tips to Beat Common #Branding Mistakes by @WebsiteFix_SEO #RocksDigital #Marketing<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

I trust you identified with these elements. Did you see something you\u2019ve done, or were about to do? Share your thoughts in the comments below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

That day is here \u2013\u00a0you\u2019ve finally turned your interest and passion into a venture you love. And you\u2019re probably thinking of to-do\u2019s rather than branding mistakes to avoid! Your baby may be retail or mass production. It could even be selling advice as a lifestyle coach. But whichever business endeavor you\u2019ve chosen, your customized brand […]<\/p>\n","protected":false},"author":132,"featured_media":23722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[],"class_list":["post-15827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nMission: Brand Protection \u2013 6 Tips to Beat Common Branding Mistakes<\/title>\n<meta name=\"description\" content=\"Avoid common branding pitfalls and boost customer trust with our 6 expert tips. 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