{"id":15746,"date":"2017-10-25T08:07:34","date_gmt":"2017-10-25T13:07:34","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15746"},"modified":"2025-06-16T13:51:32","modified_gmt":"2025-06-16T18:51:32","slug":"how-smart-goals-produce-results","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/how-smart-goals-produce-results\/","title":{"rendered":"When SMART Goals Produce Dumb Results"},"content":{"rendered":"<figure id=\"attachment_23765\" aria-describedby=\"caption-attachment-23765\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/achieving-smart-goals-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23765\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/achieving-smart-goals-1.jpg\" alt=\"Achieve SMART Goals Using FACE\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/achieving-smart-goals-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/achieving-smart-goals-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/achieving-smart-goals-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23765\" class=\"wp-caption-text\">patpitchaya\/shutterstock.com<\/figcaption><\/figure>\n<p>Can SMART <a href=\"https:\/\/www.rocksdigital.com\/goal-setting-creating-a-plan\/\">goals produce dumb results<\/a>? The short answer is <em>yes<\/em>. But the better question to ask yourself is \u201cHow can we keep this from happening to us?\u201d<\/p>\n<h2>What are SMART Goals?<\/h2>\n<p><em>SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. <\/em><\/p>\n<p>The main problem with <a href=\"https:\/\/www.thebalancemoney.com\/smart-goal-examples-2951827\" target=\"_blank\" rel=\"noopener\">SMART goals, or goals in general<\/a>, is that they are just ideas, thoughts or expectations. They generate no energy, no forward motion until you take action. If you make a half-hearted attempt to achieve them, or are not fully committed, then what happens? Poor (or dumb) results are the eventual outcome.<\/p>\n<p>Goal-setting and planning are balance sheet approaches. They offer only a snapshot of what is important to you <u>today<\/u>, and how to get there from here. However, there is no momentum, no \u201cwood behind the arrow.\u201d Without this momentum being generated and directed, it\u2019s hard to reach the intended target. A P&amp;L approach is required to make them come to life.<\/p>\n<p>Don\u2019t misunderstand my message. I believe that having clear-cut goals and <u>actionable<\/u> plans is essential to growth and success in any endeavor. In fact, I\u2019ve devoted an entire online course to goal-setting and planning, \u201c<a href=\"https:\/\/www.udemy.com\/course\/discover-your-formula-for-success\/?couponCode=GENAISALE24\" target=\"_blank\" rel=\"noopener\"><em>Discover YOUR Formula for Success<\/em><\/a><em>.<\/em><em>\u201d<\/em> However, they are just a part of the puzzle because as you know, more than goals and plans are required to produce great results.<\/p>\n<p>So, what are the missing links critical to consistently producing great results?<\/p>\n<h3>How to FACE Your SMART Goals<\/h3>\n<p>To answer this question, I have created an acronym, <strong>FACE<\/strong> \u2013\u00a0because there just aren\u2019t enough acronyms to go around these days. Besides <u>resources<\/u>, there are four critical links needed to help bring your goals and plans to life, and produce great (not dumb) results.<\/p>\n<ol>\n<li><strong>F<\/strong>ocus.\u00a0Be sure to align your SMART goals and plans with your actions, so you don\u2019t get derailed, and greater success can be achieved as an outcome.<\/li>\n<li><strong>A<\/strong>ccountability. If it\u2019s to be, it\u2019s up to\u2026 who? Hold yourself and your team accountable for making it happen. This is a major stumbling block for most of us.<\/li>\n<li><strong>C<\/strong>ontinuous Improvement. If you\u2019re not getting better, you\u2019re falling behind. Just think what a 1% improvement each week would translate to annually.<\/li>\n<li><strong>E<\/strong>xecution.\u00a0Without proper execution, your goals and plans cannot be effectively carried out. In fact, as much as 85% of success can be tied to execution.<\/li>\n<\/ol>\n<p>Avoid the trap of thinking that the hard part is done once your goals and plans are in place. The fun is just beginning. At the end of the day, more emphasis on FACE is what will ultimately get you to the finish line.<\/p>\n<h2>Win SMART Goals Start with the FACE\u2026<\/h2>\n<p>If your SMART goals are producing dumb results today, it\u2019s probably not a failure on the part of the <a href=\"https:\/\/www.rocksdigital.com\/boost-sales-goals\/\">goal-setting process<\/a>. In all likelihood, it\u2019s because one or more of the critical links above are being overlooked. FACE provides us with the impetus to reach our goals, continue to improve and to achieve greater success at whatever we set out to accomplish.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=When+SMART+%23Goals+Produce+Dumb+Results+by+%40TresCoach+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/how-smart-goals-produce-results\/' target='_blank'>When SMART #Goals Produce Dumb Results by @TresCoach #RocksDigital #Business<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=When+SMART+%23Goals+Produce+Dumb+Results+by+%40TresCoach+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/how-smart-goals-produce-results\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Now you know that SMART Goals need FACE-time too! Do you have a favorite FACE component? Jump in and share your thoughts in the comments below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can SMART goals produce dumb results? The short answer is yes. But the better question to ask yourself is \u201cHow can we keep this from happening to us?\u201d What are SMART Goals? SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. The main problem with SMART goals, or goals in general, is that they are [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":23765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[561,646,324],"class_list":["post-15746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-business-tips","tag-goal-setting","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When SMART Goals Produce Dumb Results | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how to align SMART goals with action for success. 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