{"id":15634,"date":"2017-10-04T04:00:32","date_gmt":"2017-10-04T09:00:32","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15634"},"modified":"2025-06-24T09:43:56","modified_gmt":"2025-06-24T14:43:56","slug":"social-media-posts-tragedy","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/","title":{"rendered":"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included)"},"content":{"rendered":"<figure id=\"attachment_23867\" aria-describedby=\"caption-attachment-23867\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23867\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg\" alt=\"Social Media Posts Tragedy\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23867\" class=\"wp-caption-text\">alexmillos\/shutterstock.com<\/figcaption><\/figure>\n<p>While I\u2019m well-known for my long and <a href=\"https:\/\/www.rocksdigital.com\/author\/roxanne-roark\/\">thorough how-to posts<\/a>, I want to take a minute for a shorter, more important one on why you should <em>always-always<\/em> pay attention to your social media scheduled content and ads!<\/p>\n<p>You may be thinking to yourself <em>of course, I should be!<\/em><\/p>\n<ul>\n<li>I\u2019m not just talking about your sales and how product ads are converting.<\/li>\n<li>I\u2019m not talking about audience numbers and click-through rates.<\/li>\n<li>I\u2019m talking about devastating events, and how they can negatively affect your brand with amazing quickness.<\/li>\n<\/ul>\n<h2>When Tragedy Strikes \u201cBusiness-as-Usual\u201d on Social Media Should Stop<\/h2>\n<p><a href=\"https:\/\/www.cnn.com\/2017\/10\/02\/us\/las-vegas-shooter\/index.html\" target=\"_blank\" rel=\"noopener\">Just a few days ago<\/a>, a lone gunman from out of the 32nd floor of the Mandalay Bay hotel opened fire on a music festival across the street and below him. At the time of this writing, there are more than 500 people wounded and 58 killed. That number is staggering. It is horrifying.<\/p>\n<p>And while people are trying to wrap their heads around what has happened to their friends and loved ones, and others, like me, are simply trying to understand the why\u2019s, there are plenty of brands out there with advertising on schedule and business-as-usual posts appearing all over social media.<\/p>\n<p>No one can plan for these events. No one knows when they will happen. But when they do, we need to be vigilant as marketers and advertisers and review our social media posts, ads \u2013\u00a0\u00adand consider hitting <em>pause<\/em>.<\/p>\n<p><span class=\"callout\">Taking a Step Back for the Bigger Picture<\/span><\/p>\n<p>When an atrocity happens, we need to be the first ones running to our computers to shut down our ads, turn off scheduled posts, and reevaluate our content in the pipeline.<\/p>\n<p>It\u2019s moments like these that can truly break a company\u2019s image because they are careless, or even callous, with their advertising or social media posts. We\u2019ve seen it again and again. Gap, <a href=\"https:\/\/unmarketing.com\/articles\/scheduling-is-risky-business\" target=\"_blank\" rel=\"noopener\">LiveNation<\/a>, and <a href=\"https:\/\/www.forbes.com\/sites\/marketshare\/2012\/10\/31\/american-apparels-hurricane-sandy-sale-brilliant-or-boneheaded\/?sh=4b0e0c025d75\" target=\"_blank\" rel=\"noopener\">American Apparel<\/a> are just a few examples.<\/p>\n<p>All of these brands either tried to use a tragedy to their advantage, or allowed a pre-scheduled post to ruin the sentiment toward their company. Something like this can mean a multitude of things, from loss of revenue (which may not recover for weeks or even months) and loss of loyalty, to worse things like going under. (If you\u2019re a small local business, enough bad press around town can make you toast.)<\/p>\n<p><span class=\"callout\">Be Better \u2013 Do Better<\/span><\/p>\n<p>Here\u2019s an example of what I personally saw during my regular work on a client\u2019s LinkedIn profile:<\/p>\n<div id=\"img_override\">\n<figure id=\"attachment_15635\" aria-describedby=\"caption-attachment-15635\" style=\"width: 556px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15635 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/linkedin-social-media-ad.jpeg\" alt=\"LinkedIn Social Media Post about Vegas Shooting\" width=\"556\" height=\"486\" \/><figcaption id=\"caption-attachment-15635\" class=\"wp-caption-text\"><em>Screen capture courtesy of Roxanne Roark.<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Literally, two posts above this promotion in my feed was this:<\/p>\n<div id=\"img_override\">\n<figure id=\"attachment_15635\" aria-describedby=\"caption-attachment-15635\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15635 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/linkedin-massacre-social-media.jpeg\" alt=\"LinkedIn Social Media Post about Vegas Shooting\" width=\"551\" height=\"446\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/linkedin-massacre-social-media.jpeg 551w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/linkedin-massacre-social-media-300x243.jpeg 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><figcaption id=\"caption-attachment-15635\" class=\"wp-caption-text\"><em>Screen capture courtesy of Roxanne Roark.<\/em><\/figcaption><\/figure>\n<\/div>\n<p>And worse? Two posts below it was another post from another media outlet with the same story about people being hurt and killed in Las Vegas. Luckily, that wasn\u2019t a photo of the Mandalay Bay in the ad. As a consumer, it would have ended my interest in attending the event.<\/p>\n<p>Can you imagine scrolling through your feed and seeing these two posts next to each other? Perhaps you might do what I did, and just shake your head. <em>(And then do a screen capture and write this article.)<\/em><\/p>\n<p>But even worse, you could never look at that business or brand the same again. Any purchases you were planning to make have just been moved to a competitor.<\/p>\n<h2>Turn On the News and Turn Social Media Scheduled Content Off<\/h2>\n<p>When tragedy strikes, the best way to approach it is to turn on the news and turn off your posts and advertising, just while everything is calming down and people are learning what\u2019s happening.<\/p>\n<p>Use your platforms to voice the company\u2019s unification with efforts to help those that have been affected, especially if it\u2019s something like a <a href=\"https:\/\/www.cnn.com\/2017\/10\/02\/health\/iyw-puerto-ricovery-trnd\/index.html\" target=\"_blank\" rel=\"noopener\">national disaster<\/a> where volunteers and money are needed.<\/p>\n<ul>\n<li>No one wants to see your ads when something this momentous and dreadful is happening.<\/li>\n<li>No one cares about your company when something like this is going on. Wait it out, and when people have had a chance to calm down, turn things back on.<\/li>\n<li>Be sure you\u2019ve taken a hard look at your copy and images so that nothing can be misconstrued.<\/li>\n<\/ul>\n<p>Care about people. <a href=\"https:\/\/www.rocksdigital.com\/reputation-management-tips\/\">Protect your brand<\/a>. Be a good human. We can do better. We can be better.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+You+Should+Always+Pay+Attention+to+Your+%23SocialMedia+by+%40r3SocialMedia+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/' target='_blank'>Why You Should Always Pay Attention to Your #SocialMedia by @r3SocialMedia #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+You+Should+Always+Pay+Attention+to+Your+%23SocialMedia+by+%40r3SocialMedia+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>What steps do you take to review your social media posts when tragedy strikes? Share below.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I\u2019m well-known for my long and thorough how-to posts, I want to take a minute for a shorter, more important one on why you should always-always pay attention to your social media scheduled content and ads! You may be thinking to yourself of course, I should be! I\u2019m not just talking about your sales [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":23867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[118,79],"class_list":["post-15634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Always Pay Attention to Your Social Media | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included) | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-04T09:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T14:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roxanne Roark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why You Should Always Pay Attention to Your #SocialMedia by @r3SocialMedia #RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roxanne Roark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/\"},\"author\":{\"name\":\"Roxanne Roark\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/a65420acc3a04249311178140884371e\"},\"headline\":\"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included)\",\"datePublished\":\"2017-10-04T09:00:32+00:00\",\"dateModified\":\"2025-06-24T14:43:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/\"},\"wordCount\":789,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/social-media-posts-tragedy-1.jpg\",\"keywords\":[\"Branding\",\"Social Media\"],\"articleSection\":[\"Branding and Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/\",\"name\":\"Why You Should Always Pay Attention to Your Social Media | Rocks Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/social-media-posts-tragedy-1.jpg\",\"datePublished\":\"2017-10-04T09:00:32+00:00\",\"dateModified\":\"2025-06-24T14:43:56+00:00\",\"description\":\"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/social-media-posts-tragedy-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/social-media-posts-tragedy-1.jpg\",\"width\":1000,\"height\":668,\"caption\":\"alexmillos\\\/shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/social-media-posts-tragedy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/a65420acc3a04249311178140884371e\",\"name\":\"Roxanne Roark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605\",\"caption\":\"Roxanne Roark\"},\"description\":\"Roxanne R. Roark is a seasoned social media marketer from Tulsa, Ok, with a passion for learning and conquering the digital space for her clients through strategic social media marketing!\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/roxanne-roark\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Should Always Pay Attention to Your Social Media | Rocks Digital","description":"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included) | Rocks Digital","og_description":"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.","og_url":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2017-10-04T09:00:32+00:00","article_modified_time":"2025-06-24T14:43:56+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","type":"image\/jpeg"}],"author":"Roxanne Roark","twitter_card":"summary_large_image","twitter_title":"Why You Should Always Pay Attention to Your #SocialMedia by @r3SocialMedia #RocksDigital","twitter_description":"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Roxanne Roark","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/"},"author":{"name":"Roxanne Roark","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/a65420acc3a04249311178140884371e"},"headline":"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included)","datePublished":"2017-10-04T09:00:32+00:00","dateModified":"2025-06-24T14:43:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/"},"wordCount":789,"commentCount":2,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","keywords":["Branding","Social Media"],"articleSection":["Branding and Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/","url":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/","name":"Why You Should Always Pay Attention to Your Social Media | Rocks Digital","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","datePublished":"2017-10-04T09:00:32+00:00","dateModified":"2025-06-24T14:43:56+00:00","description":"Stay informed on why monitoring your social media is crucial during crises. Protect your brand and make informed decisions. Call (214) 989-7549.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/10\/social-media-posts-tragedy-1.jpg","width":1000,"height":668,"caption":"alexmillos\/shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/social-media-posts-tragedy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"Why You Should Always Pay Attention to Your Social Media (Posts and Ads Included)"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/a65420acc3a04249311178140884371e","name":"Roxanne Roark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/671157fd6f24d72306c26c03718835ef.jpg?ver=1777692605","caption":"Roxanne Roark"},"description":"Roxanne R. Roark is a seasoned social media marketer from Tulsa, Ok, with a passion for learning and conquering the digital space for her clients through strategic social media marketing!","url":"https:\/\/www.rocksdigital.com\/author\/roxanne-roark\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/15634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=15634"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/15634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/23867"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=15634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=15634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=15634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}