{"id":15539,"date":"2017-09-11T04:00:09","date_gmt":"2017-09-11T09:00:09","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15539"},"modified":"2025-06-16T11:16:01","modified_gmt":"2025-06-16T16:16:01","slug":"digital-marketing-learning","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/digital-marketing-learning\/","title":{"rendered":"Find Year-Long Success in Digital Marketing"},"content":{"rendered":"<figure id=\"attachment_23911\" aria-describedby=\"caption-attachment-23911\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/digital-marketing-learning-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23911\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/digital-marketing-learning-1.jpg\" alt=\"Digital Marketing Learning\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/digital-marketing-learning-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/digital-marketing-learning-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/digital-marketing-learning-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23911\" class=\"wp-caption-text\">otsphoto\/shutterstock.com<\/figcaption><\/figure>\n<p>An old saw that still rings true says \u201c<a href=\"https:\/\/www.rocksdigital.com\/apps-digital-marketers-use-to-learn\/\">you learn something new every day<\/a>,\u201d and while this is indeed true for most everyone, it\u2019s especially important for those of us in digital marketing.<\/p>\n<h2>To Succeed in Digital Marketing\u2026<\/h2>\n<ul>\n<li>Always be curious<\/li>\n<li>Aways be learning<\/li>\n<li>Always be researching<\/li>\n<\/ul>\n<p>To be effective at what we do, it\u2019s essential to stay on top of \u2013 and try to understand \u2013 all kinds of things. Here are six things you need to follow closely!<\/p>\n<h3>Six Digital Marketing Areas You Need to Follow Closely<\/h3>\n<p><span class=\"callout\">Industry Trends<\/span><\/p>\n<p>\u201cContent is king.\u201d Responsive design. Social selling. While they\u2019re great <a href=\"https:\/\/www.rocksdigital.com\/boost-engagement-eliminating-buzzwords\/\">buzzwords for industry insiders<\/a>, we need to know what other marketing folks are talking about and implementing in their own work. There are valuable lessons and insights for everyone inside the trends; figuring out what they mean for you and your business is super-important.<\/p>\n<p>Especially if \u201cindustry trends\u201d become \u201cbest practices.\u201d<\/p>\n<p>Let\u2019s take a quick look at <a href=\"https:\/\/www.socialmediatoday.com\/content\/local-king-and-content-queen\" target=\"_blank\" rel=\"noopener\"><em>content is king<\/em><\/a> (which is, of course, my favorite). A few years ago, this trend took off, and corporate America tried to figure out what it meant for them. Enterprising digital marketers started creating all kinds of content for clients \u2013 everything from brand-new website copy and widgets to big-budget branded videos.<\/p>\n<p>Knowing what\u2019s hot \u2013 and much more importantly, what\u2019s working \u2013 is absolutely crucial to both you and your clients.<\/p>\n<p><span class=\"callout\">Comings &amp; Goings<\/span><\/p>\n<p>In this era of downsizing, rightsizing, corporate restructuring and reorganization (all fancy words for terminating employees), people are always on the lookout for something bigger and better.<\/p>\n<p>When you know who the players are \u2013 and where they work \u2013 that helps you with client retention, new business efforts, and all sorts of networking opportunities.<\/p>\n<p>So keep an eye on openings and closings, mergers and acquisitions, and new players in your field. You\u2019ll have valuable info on your clients and competitors that can focus your efforts and grow your business.<\/p>\n<p><span class=\"callout\">Technology<\/span><\/p>\n<p>A dozen years ago, marketers were mastering the art of websites and emails. Then this whole social media thing exploded, and suddenly we all had a whole new universe to figure out!<\/p>\n<p>From Facebook to Twitter to LinkedIn (many call them the Big Three), marketers started using these social platforms to connect, engage, and sell. And years later, there\u2019s Instagram and Pinterest and Snapchat and dozens of other options.<\/p>\n<p>What\u2019s the next <a href=\"https:\/\/www.rocksdigital.com\/mobile-technology-changed-lives\/\">great technology that digital marketers<\/a> will use? Whatever it is, you\u2019ll want to stay on top of it!<\/p>\n<p><span class=\"callout\">Clients and Their Industries<\/span><\/p>\n<p>You can never know enough about your clients. They really appreciate it when you go the extra mile to understand their products\/services, their industry, and most importantly, their goals.<\/p>\n<p>That whole thing about how \u201cit costs more to get a new client than it does to keep an existing one\u201d is so true \u2013 and a great way to demonstrate your commitment to meeting client needs is studying up on everything about them.<\/p>\n<p>I\u2019ve experienced this result in person many times. When you show a client that you know something about them or their products\/services \u2013 something that an outsider normally wouldn\u2019t know \u2013 you might get a raised eyebrow, a smile, and <a href=\"https:\/\/www.rocksdigital.com\/relationship-management-process\/\"><em>a deeper client relationship<\/em><\/a>.<\/p>\n<p><span class=\"callout\">People and Target Audiences<\/span><\/p>\n<p>From <a href=\"https:\/\/www.rocksdigital.com\/2017-social-media-demographics\/\">demographics to psychographics to technographics<\/a>, there\u2019s an infinite number of studies and much knowledge about people. It only helps you do your job better when you take advantage of these studies, especially the ones that are relevant to your clients.<\/p>\n<p>The cool thing is that every generation brings new and unique characteristics and behaviors. And of course, this means new studies which \u2013 when analyzed properly \u2013 can provide you with new insights to use in your marketing efforts.<\/p>\n<p><span class=\"callout\">Pop Culture<\/span><\/p>\n<p>This one is my favorite \u2013 especially because it involves watching TV, going to the movies, and surfing the web.<\/p>\n<p>While it sounds like it\u2019s just plain goofing around and wasting time, it\u2019s actually pretty valuable research. Think about it \u2013 what better way than pop culture to find out how people talk, what they\u2019re interested in, and what\u2019s relatable?<\/p>\n<p>Superhero movies are billion-dollar franchises. Binge-watching the latest show about thrones or zombies or political intrigue is how millions of people spend their weekends. The latest album dropped by the pop superstar is downloaded millions of times.<\/p>\n<p>Whatever\u2019s popular, whatever\u2019s hot \u2013 that\u2019s the stuff that helps you figure out a little more about your audience(s) and the kinds of messages they\u2019re likely to appreciate and even engage with.<\/p>\n<h2>Make \u201cLearn, Baby, Learn\u201d Your Digital Marketing Mantra<\/h2>\n<p>While you\u2019ll never know it all \u2013 although sometimes you want to give the impression that you do \u2013 it\u2019s important to be curious. Be an <a href=\"https:\/\/www.rocksdigital.com\/digital-marketing-lessons-baseball\/\">active learner, and you can be a better marketer<\/a>.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=To+Succeed+in+%23DigitalMarketing+Learn+Year-Round+by+%40HDRubin+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/digital-marketing-learning\/' target='_blank'>To Succeed in #DigitalMarketing Learn Year-Round by @HDRubin #RocksDigital #Business<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=To+Succeed+in+%23DigitalMarketing+Learn+Year-Round+by+%40HDRubin+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/digital-marketing-learning\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>What\u2019s something that you\u2019ve learned recently that really surprised you? Comment below and share this blog if you found it interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An old saw that still rings true says \u201cyou learn something new every day,\u201d and while this is indeed true for most everyone, it\u2019s especially important for those of us in digital marketing. To Succeed in Digital Marketing\u2026 Always be curious Aways be learning Always be researching To be effective at what we do, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":23911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[135],"class_list":["post-15539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Find Year-Long Success in Digital Marketing &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Stay ahead in digital marketing with insights on industry trends, technology, and client strategies. 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