{"id":15501,"date":"2017-09-26T04:00:52","date_gmt":"2017-09-26T09:00:52","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15501"},"modified":"2025-07-29T12:53:42","modified_gmt":"2025-07-29T17:53:42","slug":"measuring-content-amplification","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/","title":{"rendered":"Measuring Content Amplification Why and How to Start"},"content":{"rendered":"<figure id=\"attachment_23896\" aria-describedby=\"caption-attachment-23896\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23896\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg\" alt=\"Measuring Content Amplification\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23896\" class=\"wp-caption-text\">Ivelin Radkov\/shutterstock.com<\/figcaption><\/figure>\n<p>You made your case for content amplification and you <a href=\"https:\/\/www.rocksdigital.com\/branding-marketing-strategies\/\">built your brand strategy<\/a>. You have implemented a process to not only develop blog content, but to promote it within specific verticals online!<\/p>\n<p><em>Is it working? Now comes crunch time\u2026<\/em><\/p>\n<ol>\n<li>Are your content amplification efforts creating engagement?<\/li>\n<li>Is that engagement resulting in revenue?<\/li>\n<li>If so, what&#8217;s your return versus other channels (paid search, organic, display, etc.)?<\/li>\n<\/ol>\n<h2>Is Content Amplification Working for the Brand<strong>?<\/strong><\/h2>\n<p>In order to answer these questions \u2013\u00a0and to save your <a href=\"https:\/\/www.advicelocal.com\/blog\/local-content-marketing-plan\/\" target=\"_blank\" rel=\"noopener\">content strategy<\/a> for future generations \u2013\u00a0you need to have a full understanding\u00a0of how amplification efforts are impacting your bottom line. <em>More specifically:<\/em><\/p>\n<ol>\n<li>How does engagement relate to on-site and off-site activities?<\/li>\n<li>How do on-site and off-site behaviors relate to revenue for your organization?<\/li>\n<li>Today we will share 5 of the most important steps in measuring amplification strategy ROI.<\/li>\n<\/ol>\n<p>Before we get into understanding if your efforts are working, here\u2019s a quick definition of content amplification:<\/p>\n<p>To amplify content is to utilize paid and owned media channels to promote your brand&#8217;s best performing content in efforts to grow your digital reach, and to encourage users to return to the sales funnel. The context of today&#8217;s discussion will include the following paid media channels: paid search, display, paid social, organic social, and lead nurture tactics.<\/p>\n<h3>5 Tips to Track and Measure Your Content Amplification Efforts<\/h3>\n<p><span class=\"callout\">#1. Begin with the end in mind.<\/span><\/p>\n<p>A familiar mantra to be sure, and familiar for a reason! Before any successful amplification effort is started, everyone involved must agree on the objective. For example:<\/p>\n<ul>\n<li>Site visits<\/li>\n<li>Social engagement (likes, shares, comments)<\/li>\n<li>Form fills<\/li>\n<li>Phone calls<\/li>\n<li>Transactions<\/li>\n<li>Appointments<\/li>\n<li>Request for Estimate<\/li>\n<li>And the list goes on\u2026<\/li>\n<\/ul>\n<p>Without a clear and measurable result, it can become very difficult to calculate return later on in the process.<\/p>\n<p><span class=\"callout\">#2. What does success look like?<\/span><\/p>\n<p>Along with selecting a specific action goal for your amplification efforts, to know when and where you should continue your efforts you must also decide the threshold for success.<\/p>\n<p>For example, knowing conversion percentages, average order values, and profit margins on specific services and products is essential in establishing a minimum return on investment that would warrant continued investment in amplification.<\/p>\n<p>Whatever that threshold is \u2013 2:1, 3:1, 10:1 \u2013 set your goal at the beginning of your strategy roll-out (and before spending a dime) and remain as flexible as possible once you discover what real-world return looks like.<\/p>\n<p><span class=\"callout\">#3. Understand your audience\u2019s intent.<\/span><\/p>\n<p>This is a missed step that we commonly uncover, where ROI is being measured within each stage of the user journey with the exact same metric that is not necessarily specific to the action relevant to their stage in the buying process. For example, expecting \u201ctransactions\u201d to come from every user in every stage of the buyer\u2019s journey and from every channel is not reasonable, and can lead some marketers to trim budget from Awareness or Consideration stage efforts that were greatly influencing the bottom line, even though direct transactions were not being attributed.<\/p>\n<p><span class=\"callout\">Here\u2019s a sample asset and amplification scenario:<\/span><\/p>\n<figure id=\"attachment_15507\" aria-describedby=\"caption-attachment-15507\" style=\"width: 295px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-15507 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/content-amplification-example.png\" alt=\"Content Amplification Example\" width=\"295\" height=\"191\" \/><figcaption id=\"caption-attachment-15507\" class=\"wp-caption-text\"><em>Image courtesy of Vertical Measures<\/em><\/figcaption><\/figure>\n<p><u>User Journey Stage<\/u>: Awareness<br \/>\n<u>Media Channel<\/u>: Programmatic display targeting<br \/>\n<u>Content Role<\/u>: Provoke emotional reaction<br \/>\n<u>Measurable Success Action<\/u>: ?<\/p>\n<p>Correctly guessing the user\u2019s intent at this stage would allow you to select the correct measurable for success, such as these KPIs:<\/p>\n<ul>\n<li>Click through rate (CTR)<\/li>\n<li>#Hashtag mentions\/shares<\/li>\n<li>Referral source engagement behavior<\/li>\n<\/ul>\n<p>Now in the example above, it would not be appropriate to attribute an ROI action such as \u201cTest Drive Requests,\u201d even if that is the ultimate goal of this particular conversion funnel. The user has only just become aware of the product, and is most likely not yet committed to it as a solution for a potential want or need. As the user will most likely be inspired to research, we may target them again with different content and measure a different KPI.<\/p>\n<p><span class=\"callout\">#4. Tag &amp; track your efforts.<\/span><\/p>\n<p>If you have not already heard of UTM parameters, hear it now. UTMs are simple tags that are appended to the end of a link URL. They allow you to add details about where and what the user may have seen just prior to the click that brought them to your site.<\/p>\n<p>Without understanding the source, the campaign, and the content that brought the audience to your site for a specific action, it will be very difficult to optimize which of your <a href=\"https:\/\/www.idx.inc\/blog\/paid-media\/5-effective-ways-to-amplify-content\" target=\"_blank\" rel=\"noopener\">amplification efforts<\/a> are yielding engagement and transactions, and which are not.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-15513\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/content-amplification-utm-codes.png\" alt=\"Content Amplification UTM codes\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/content-amplification-utm-codes.png 975w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/content-amplification-utm-codes-300x102.png 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/content-amplification-utm-codes-768x262.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/div>\n<p><em>Here\u2019s an article that shows you how to set up <a href=\"https:\/\/www.rocksdigital.com\/google-analytics-utm-tracking\/\">UTM tracking with your Google Analytics account<\/a>.<\/em><\/p>\n<p><span class=\"callout\">#5. Establish an ROI formula.<\/span><\/p>\n<p>The obvious revenue sources of transactions (ecommerce data) notwithstanding, you need to be able to determine what site or profile activity is being tracked, and how that activity may relate to on-site and off-site action.<\/p>\n<p><span class=\"callout\">Here\u2019s a simplified scenario:<\/span><\/p>\n<ol>\n<li>A brand observes that for every 10 referrals from their social profile they see a newsletter sign-up. (10% CVR)<\/li>\n<li>For every 10 newsletter sign-ups they typically see a user make a purchase online within 30 days. (10% CVR)<\/li>\n<li>The Average Order Value for an online sale is $175.<\/li>\n<li>Working backwards, $175 in revenue requires 10 newsletter sign-ups and 100 referrals.<\/li>\n<li>Simplifying: for every 100 referrals the brand sees $175 in revenue.<\/li>\n<li>Simplifying further: each social referral = $1.75 ($175\/100 = $1.75)<\/li>\n<\/ol>\n<p>Using this established ratio we can establish a simplified ROI formula for determining if a paid social effort is profitable or not, even if we aren\u2019t seeing direct transactions from the social post. Here\u2019s that simplified example in action below.<\/p>\n<p><span class=\"callout\">Here\u2019s an amplification example on Facebook:<\/span><\/p>\n<ol>\n<li>Paid Social cost per click = $0.50<\/li>\n<li>Paid Social click revenue = $1.75<\/li>\n<li>Paid Social ROI = 3.5:1 ($1.75\/$0.50)<\/li>\n<\/ol>\n<p>If 3.5:1 meets your required ROI goals, you should be able to maintain and even expand your audience, and have the data to help build internal support for your efforts.<\/p>\n<p>Similar formulas can be applied to events such as phone calls, form fills, driving directions, appointment setting, tours, and store visits.<\/p>\n<h2>Understand Measurables to Calculate Content Amplification ROI<\/h2>\n<p>While not every scenario features the amount of data and action points necessary to <a href=\"https:\/\/www.rocksdigital.com\/social-media-roi-infographic\/\" rel=\"noopener\">calculate a successful ROI formula<\/a>, in our experience there is very often opportunity to create and track additional events and activities to assist with calculating return on investment.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Measuring+%23content+amplification+efforts%21+%40VerticalMeasure+shares+on+%23RocksDigital+%23DigitalMarketing&#038;url=https:\/\/www.rocksdigital.com\/measuring-content-amplification\/' target='_blank'>Measuring #content amplification efforts! @VerticalMeasure shares on #RocksDigital #DigitalMarketing<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Measuring+%23content+amplification+efforts%21+%40VerticalMeasure+shares+on+%23RocksDigital+%23DigitalMarketing&#038;url=https:\/\/www.rocksdigital.com\/measuring-content-amplification\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>We hope these 5 tips help your client or brand take another step towards content amplification success!\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You made your case for content amplification and you built your brand strategy. You have implemented a process to not only develop blog content, but to promote it within specific verticals online! Is it working? Now comes crunch time\u2026 Are your content amplification efforts creating engagement? Is that engagement resulting in revenue? If so, what&#8217;s [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":23896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[70,135],"class_list":["post-15501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-content-marketing","tag-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring Content Amplification Why and How to Start &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how to measure your content amplification strategy&#039;s ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Content Amplification Why and How to Start \u2013 Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Learn how to measure your content amplification strategy&#039;s ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T09:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T17:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Solan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Measuring Content Amplification Efforts: Why and How to Get Started by @VerticalMeasure via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to measure your content amplification strategy&#039;s ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Solan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/\"},\"author\":{\"name\":\"Erik Solan\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/5437e90d06f9c2f685f3d43fba442714\"},\"headline\":\"Measuring Content Amplification Why and How to Start\",\"datePublished\":\"2017-09-26T09:00:52+00:00\",\"dateModified\":\"2025-07-29T17:53:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/\"},\"wordCount\":1084,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/measuring-content-amplification-1.jpg\",\"keywords\":[\"content marketing\",\"Digital Marketing\"],\"articleSection\":[\"Mobile and Web\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/\",\"name\":\"Measuring Content Amplification Why and How to Start &#8211; Rocks Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/measuring-content-amplification-1.jpg\",\"datePublished\":\"2017-09-26T09:00:52+00:00\",\"dateModified\":\"2025-07-29T17:53:42+00:00\",\"description\":\"Learn how to measure your content amplification strategy's ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/measuring-content-amplification-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/measuring-content-amplification-1.jpg\",\"width\":1000,\"height\":668,\"caption\":\"Ivelin Radkov\\\/shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/measuring-content-amplification\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Measuring Content Amplification Why and How to Start\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/5437e90d06f9c2f685f3d43fba442714\",\"name\":\"Erik Solan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805\",\"caption\":\"Erik Solan\"},\"description\":\"Erik Solan brings 8 years of digital marketing experience to his role as Director of Amplified at Vertical Measures. He leads the paid media &amp; content amplification teams integrated approach to achieve client business objectives.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/erik-solan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Measuring Content Amplification Why and How to Start &#8211; Rocks Digital","description":"Learn how to measure your content amplification strategy's ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/","og_locale":"en_US","og_type":"article","og_title":"Measuring Content Amplification Why and How to Start \u2013 Rocks Digital","og_description":"Learn how to measure your content amplification strategy's ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.","og_url":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2017-09-26T09:00:52+00:00","article_modified_time":"2025-07-29T17:53:42+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","type":"image\/jpeg"}],"author":"Erik Solan","twitter_card":"summary_large_image","twitter_title":"Measuring Content Amplification Efforts: Why and How to Get Started by @VerticalMeasure via @RocksDigital","twitter_description":"Learn how to measure your content amplification strategy's ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Erik Solan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/"},"author":{"name":"Erik Solan","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/5437e90d06f9c2f685f3d43fba442714"},"headline":"Measuring Content Amplification Why and How to Start","datePublished":"2017-09-26T09:00:52+00:00","dateModified":"2025-07-29T17:53:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/"},"wordCount":1084,"commentCount":1,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","keywords":["content marketing","Digital Marketing"],"articleSection":["Mobile and Web"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/","url":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/","name":"Measuring Content Amplification Why and How to Start &#8211; Rocks Digital","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","datePublished":"2017-09-26T09:00:52+00:00","dateModified":"2025-07-29T17:53:42+00:00","description":"Learn how to measure your content amplification strategy's ROI with our expert tips. Call us at (214) 989-7549 to boost your brand today.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/measuring-content-amplification\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/measuring-content-amplification-1.jpg","width":1000,"height":668,"caption":"Ivelin Radkov\/shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/measuring-content-amplification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"Measuring Content Amplification Why and How to Start"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/5437e90d06f9c2f685f3d43fba442714","name":"Erik Solan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/736c0fc9a17a9e7d12345d8b59117a12.jpg?ver=1777708805","caption":"Erik Solan"},"description":"Erik Solan brings 8 years of digital marketing experience to his role as Director of Amplified at Vertical Measures. He leads the paid media &amp; content amplification teams integrated approach to achieve client business objectives.","url":"https:\/\/www.rocksdigital.com\/author\/erik-solan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/15501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=15501"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/15501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/23896"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=15501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=15501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=15501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}