![\"Ways](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/SEO-for-voice-search-fb.jpg\")
<\/p>\n<\/p>\n
The rise of voice search has brought some fascinating changes to search engine optimization (SEO)<\/a>. This change in search trend has many marketers wondering about the future of SEO.<\/p>\n An article by Wesley Young published by LSA Insider shows that voice search has skyrocketed over the years \u2013 2015 alone saw a jump from 0% to 10% of overall search volume globally. This is the equivalent of 50 billion searches performed in one month via voice search commands!<\/p>\n The numbers shows no sign of slowing down, because Camcore<\/a> further predicted that by 2020, 50% of all searches will be performed through voice search commands.<\/p>\n As you can see, voice search is on its way to becoming the #1 go-to for consumers who’re searching for a variety of queries.<\/p>\n SEO is here to stay. Voice search simply made SEO a lot more fascinating. As a result, marketers only need to adapt to voice search trends. So how can you optimize for SEO and be found in voice search? Keep reading to find out.<\/p>\n 1. Use Microdata \/ Schema Markup<\/span><\/p>\n Microdata, also known as schema markup, can help you rank better in search engines and increase your chances of appearing in voice search. There are many benefits of using microdata<\/a>.<\/p>\n What is microdata?\u00a0Microdata is a specification for the semantic markup of HTML pages that allows data to be embedded in HTML documents that are readable by machines.<\/p>\n Simply put, microdata enables web crawlers, search engines, and browsers to understand the contents of your webpages.<\/p>\n Therefore make sure that the sitemap of your website, including location and directions, is readable to search engines and web crawlers.\u00a0This will guarantee that your website and blog content are easily searchable by voice and text searches.<\/p>\n 2. Use Long-tail Keywords<\/span><\/p>\n In terms of SEO and voice search, there are keyword differences. Many text searches are short-form, while voice search queries are usually long-form.<\/p>\n What is a long-tail keyword?\u00a0<\/strong>Long-tail keywords are keyword phrases that are often very specific. According to HitTail these types of keywords account for about 70% of all search queries, which means that they\u2019re less competitive \u00ad\u2013 but very powerful.<\/p>\n For example, when looking for the best hotel near you, you can simply type \u201cbest hotel\u201d in your search query. But with voice search you can say \u201cwhere can I find the best hotel?\u201d<\/p>\n Long-tail keywords are more conversational, just like the way we speak. The idea is for you to humanize your content.\u00a0Do your research to identify which long-tail keywords are generating more searches and start using them within your blog posts.<\/p>\n 3. Sign up for a Google My Business Listing<\/span><\/p>\n Getting your business on Google My Business (GMB) is of great importance because search engines will always turn to the Google My Business listing for information about your business.<\/p>\n Google My Business<\/a> makes it easier for search engines to identify your business, which also enhances your odds of being found by local SEO and voice search.<\/p>\n With that said, ensure that you add all the necessary information in the business listing<\/a>. Choose relevant categories and add your business details accordingly.\u00a0Add your location, your business name, address, business hours, phone number, etc. When this information appears on the web, search engines will use it to rank your pages in local search.<\/p>\n 4. Optimize for Mobile<\/span><\/p>\n A recent study by Google shows that 76% of smartphone users actually made purchases within a day of conducting a search via a mobile device.<\/p>\n StatCounter<\/a> also found that more people are now using mobile internet devices than desktop internet. In fact, their study revealed that globally, mobile internet users surpassed desktop users for the first time, with 51.3% using mobile vs. 48.7% using desktop.<\/p>\n Thus, StatCounter CEO Aodhan Cullen pointed out that it’s important for marketers and businesses to make sure their sites are mobile-friendly, not only for growing traffic, but because Google favors mobile-friendly websites<\/em><\/strong> for its mobile search results, as you can see from this article on Google Webmaster Blog.<\/a><\/p>\n Personally, I love doing research about products and services and making purchases from my smartphone.<\/p>\n According to the statistics, the mobile device has become the primary tool that people are using for both voice searches and other online activities.<\/p>\n As a result, now it\u2019s a lot more important for you to make sure that your content and website are mobile-friendly.\u00a0You can use Google\u2019s Mobile-Friendly<\/a> Test tool to find out the performance of your site in terms of being mobile-friendly.<\/p>\nDoes the Rise of Voice Search Mean SEO is No Longer Relevant?<\/h2>\n
5 Remarkable Ways to Optimize for SEO and Voice Search<\/h3>\n