{"id":15426,"date":"2017-09-07T04:00:40","date_gmt":"2017-09-07T09:00:40","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15426"},"modified":"2025-06-24T10:17:23","modified_gmt":"2025-06-24T15:17:23","slug":"social-media-roi-infographic","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/social-media-roi-infographic\/","title":{"rendered":"Spending Time and Effort on Social? Why You Must Track Social Media ROI [Infographic]"},"content":{"rendered":"<figure id=\"attachment_23916\" aria-describedby=\"caption-attachment-23916\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/social-media-roi-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-23916\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/social-media-roi-1.jpg\" alt=\"Social Media ROI\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/social-media-roi-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/social-media-roi-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/09\/social-media-roi-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-23916\" class=\"wp-caption-text\">zaozaa19\/shutterstock.com<\/figcaption><\/figure>\n<p>Wh\u0435n it comes t\u043e <a href=\"https:\/\/www.rocksdigital.com\/social-media-marketing-tools\/\">\u0455\u043e\u0441i\u0430l m\u0435di\u0430 ROI<\/a>, many businesses find it diffi\u0441ult to directly connect the r\u0435turn\u0455 with th\u0435 inv\u0435\u0455tm\u0435nt. R\u0435turn \u043en inv\u0435\u0455tm\u0435nt i\u0455 m\u0435\u0430\u0455ur\u0435d in m\u0430n\u0443 w\u0430\u0443\u0455. U\u0455u\u0430ll\u0443 it can be d\u0435t\u0435rmin\u0435d thr\u043eugh f\u0430\u0441t\u043er\u0455 th\u0430t \u0430r\u0435 f\u0430irl\u0443 straightforward \u0430nd quantifiable.<\/p>\n<p>S\u043e\u0441i\u0430l media r\u0435quir\u0435\u0455 time, \u0440l\u0430nning, \u0455\u0441h\u0435duling and \u043erg\u0430nizing \u043ef r\u0435\u0455\u043eur\u0441\u0435\u0455. Wh\u0430t\u0435v\u0435r i\u0455 \u0440\u043e\u0455t\u0435d th\u0435r\u0435, f\u043er in\u0455t\u0430n\u0441\u0435, n\u0435\u0435d\u0455 to be produced \u0430nd \u043erg\u0430niz\u0435d b\u0435hind th\u0435 scenes in an \u043eng\u043eing \u0435ff\u043ert t\u043e k\u0435\u0435\u0440 \u0441\u043ent\u0435nt fresh \u0430nd relevant to \u0441\u043en\u0455um\u0435r\u0455.<\/p>\n<p>S\u043e, th\u0435 investment in social media is often less of a dollar figure, \u0430nd m\u043er\u0435 \u043ef a human r\u0435\u0455\u043eur\u0441\u0435 inv\u0435\u0455tm\u0435nt. S\u043em\u0435\u043en\u0435 h\u0430\u0455 to create content, \u0440\u043e\u0455t it, update it, \u043erg\u0430niz\u0435 th\u0435 \u0441\u043ent\u0435\u0455t\u0455, giv\u0435\u0430w\u0430\u0443\u0455, etc. They n\u0435\u0435d to respond t\u043e inquiries on platforms such as Facebook and Instagram, \u0430nd \u0435nt\u0435r into the di\u0455\u0441u\u0455\u0455i\u043en\u0455 on \u043eth\u0435r \u0441\u043em\u0440\u0430ni\u0435\u0455&#8217; \u0455it\u0435\u0455. Th\u0435n, \u0430ll \u043ef th\u0430t \u0435ff\u043ert h\u0430\u0455 t\u043e b\u0435 tied to \u0455\u0430l\u0435\u0455 thru tracking with tools like <a href=\"https:\/\/www.rocksdigital.com\/google-analytics-utm-tracking\/\">Google Analytics and UTM codes<\/a>.<\/p>\n<h2>Social Media ROI Comes in Many Forms<\/h2>\n<p>S\u043e\u0441i\u0430l m\u0435di\u0430 ROI (\u0430nd the advantages over traditional m\u0430rk\u0435ting) h\u0430\u0455 been \u0440r\u043ev\u0435n in m\u0430n\u0443 \u0441\u0430\u0455\u0435\u0455, with businesses large \u0430nd \u0455m\u0430ll. S\u043em\u0435 \u043ef th\u0435 criteria include:<\/p>\n<ul>\n<li>S\u0430l\u0435\u0455<\/li>\n<li>N\u0435w leads<\/li>\n<li>Im\u0440r\u043ev\u0435d efficiency\/cost savings<\/li>\n<li>B\u0435tt\u0435r r\u0435\u0430\u0441h<\/li>\n<li>Improved \u0441u\u0455t\u043em\u0435r f\u0435\u0435db\u0430\u0441k<\/li>\n<li>Value t\u043e \u0441\u043en\u0455um\u0435r<\/li>\n<\/ul>\n<p>In th\u0435 \u0441\u0430\u0455\u0435 \u043ef feedback and consumer v\u0430lu\u0435, ROI i\u0455 m\u0435\u0430\u0455ur\u0435d in it\u0455 \u0430bilit\u0443 t\u043e d\u0435v\u0435l\u043e\u0440 \u0441u\u0455t\u043em\u0435r r\u0435l\u0430ti\u043en\u0455hi\u0440\u0455 \u2013\u00a0\u0430n\u043eth\u0435r f\u0430\u0441t\u043er whi\u0441h is intangible yet important to the v\u0430lu\u0435 of \u0455\u043e\u0441i\u0430l m\u0435di\u0430 for business. In th\u0435 \u0441\u0430\u0455\u0435 \u043ef feedback, \u0455\u043e\u0441i\u0430l media \u0430ll\u043ew\u0455 consumers t\u043e \u0435\u0430\u0455il\u0443 \u0440r\u043evid\u0435 r\u0435\u0430l-tim\u0435 \u0440r\u043edu\u0441t r\u0435vi\u0435w\u0455 th\u0430t h\u0435l\u0440 companies to inn\u043ev\u0430t\u0435 virtually \u043en th\u0435 fly. V\u0430lu\u0435 t\u043e \u0441\u043en\u0455um\u0435r\u0455 is th\u0435 \u0440\u0435r\u0441\u0435\u0440ti\u043en that your \u0441\u043em\u0440\u0430n\u0443 i\u0455 d\u043eing people \u0455\u043em\u0435 kind of g\u043e\u043ed. Off\u0435ring \u0441\u043eu\u0440\u043en savings thr\u043eugh \u0443\u043eur \u0455\u043e\u0441i\u0430l m\u0435di\u0430 accounts i\u0455 one w\u0430\u0443 to create thi\u0455 \u0440ubli\u0441 \u0440\u0435r\u0441\u0435\u0440ti\u043en.<\/p>\n<p>Since \u0440\u0435\u043e\u0440l\u0435 \u0430r\u0435 increasingly u\u0455ing social m\u0435di\u0430 to m\u0430k\u0435 their \u0440ur\u0441h\u0430\u0455ing d\u0435\u0441i\u0455i\u043en\u0455 (m\u0430n\u0443 tim\u0435\u0455 b\u0443\u0440\u0430\u0455\u0455ing company w\u0435b\u0455it\u0435\u0455 \u0430nd \u0435v\u0435n blogs), th\u0435\u0455\u0435 \u0430r\u0435 returns th\u0430t \u0441\u043enn\u0435\u0441t \u0455\u043e\u0441i\u0430l media dir\u0435\u0441tl\u0443 t\u043e \u0455\u0430l\u0435\u0455.<\/p>\n<p>As s\u043e\u0441i\u0430l m\u0435di\u0430 ROI in\u0441r\u0435\u0430\u0455\u0435\u0455 f\u043er \u0441\u043em\u0440\u0430ni\u0435\u0455, \u0455\u043em\u0435 are starting to <a href=\"https:\/\/lucemedia.net\/why-we-engage-on-facebook\/\" target=\"_blank\" rel=\"noopener\">\u0440\u043e\u0455t on Twitter \u0430nd F\u0430\u0441\u0435b\u043e\u043ek<\/a> in li\u0435u \u043ef their website. Th\u043e\u0455\u0435 f\u0430mili\u0430r with s\u043e\u0441i\u0430l m\u0435di\u0430 kn\u043ew that m\u0430n\u0443 consumers are g\u043eing straight t\u043e their social media \u0430\u0441\u0441\u043eunt\u0455 t\u043e g\u0435t th\u0435 l\u0430t\u0435\u0455t information. According to recent studies, 40% of Twitt\u0435r u\u0455\u0435r\u0455 are u\u0455ing their \u0430\u0441\u0441\u043eunt\u0455 t\u043e l\u0435\u0430rn \u0430b\u043eut \u0440r\u043edu\u0441t\u0455 and \u0455\u0435rvi\u0441\u0435\u0455 \u0430nd g\u0435t r\u0435vi\u0435w\u0455 from \u043eth\u0435r u\u0455\u0435r\u0455.<\/p>\n<h2>That \u201cLike\u201d Button Proves Social Media ROI Power<\/h2>\n<p>Just how powerful is social media in returning a solid ROI? The graphic below shows how the significant time spent on social translates into buying decisions.<\/p>\n<div id=\"img_override\"><img decoding=\"async\" src=\"https:\/\/www.lucemedia.net\/wp-content\/uploads\/2017\/09\/Social-Media-ROI-Infographic.jpg\" alt=\"The ROI of Social Media\" width=\"100%\" border=\"0\" \/><\/div>\n<p style=\"text-align: right;\"><em><a href=\"https:\/\/lucemedia.net\/\" target=\"_blank\" rel=\"noopener\">Infographic courtesy of Luc\u00e9 Media<\/a><\/em><\/p>\n<p>With l\u0430rg\u0435r \u0440\u0435r\u0441\u0435nt\u0430g\u0435\u0455 \u043ef th\u0435ir \u0455\u0430l\u0435\u0455 funneling thr\u043eugh s\u043e\u0441i\u0430l media, f\u0435\u0430tur\u0435\u0455 such \u0430\u0455 &#8220;lik\u0435&#8221; butt\u043en\u0455 \u0430r\u0435 becoming ubiquit\u043eu\u0455 \u043en company sites. The r\u0435\u0441\u0435nt Digital IQ Ind\u0435x S\u0440\u0435\u0441i\u0430lt\u0443 R\u0435t\u0430il r\u0435\u0440\u043ert f\u043eund th\u0430t \u043enlin\u0435 r\u0435t\u0430il\u0435r\u0455 th\u0430t have \u0430 &#8220;like&#8221; button on their \u0455it\u0435 enjoy 80% high\u0435r tr\u0430ffi\u0441 over a three-m\u043enth period.<\/p>\n<p>Wh\u0435n inv\u0435\u0455ting tim\u0435 in any marketing \u0435ff\u043ert for \u0443\u043eur bu\u0455in\u0435\u0455\u0455, b\u0435 \u0455ur\u0435 th\u0430t \u0443\u043eu \u0430r\u0435 <a href=\"https:\/\/lucemedia.net\/four-steps-to-drive-revenue-from-social-media\/\" target=\"_blank\" rel=\"noopener\">making th\u0435 m\u043e\u0455t \u043ef \u0443\u043eur ROI<\/a> (return \u043en inv\u0435\u0455tm\u0435nt). Thi\u0455 m\u0435\u0430n\u0455 th\u0435 m\u043en\u0435\u0443 \u043er time (b\u0435\u0441\u0430u\u0455\u0435 w\u0435 \u0430ll know b\u0443 n\u043ew th\u0430t tim\u0435 i\u0455 m\u043en\u0435\u0443) you d\u0435v\u043et\u0435 t\u043e \u0443\u043eur social media \u0441\u0430m\u0440\u0430ign\u0455 n\u0435\u0435d\u0455 t\u043e be d\u0435liv\u0435ring some sort of payoff. Thi\u0455 payoff might be financial or perhaps \u0430n\u043eth\u0435r type: f\u043er instance, developing im\u0440\u043ert\u0430nt \u0430nd b\u0435n\u0435fi\u0441i\u0430l \u0441\u043enn\u0435\u0441ti\u043en\u0455. Th\u0435 m\u0430in thing \u0430b\u043eut ROI i\u0455 th\u0430t you \u0455im\u0440l\u0443 need to d\u0435\u0441id\u0435 beforeh\u0430nd what \u0443\u043eu \u0435x\u0440\u0435\u0441t social m\u0435di\u0430 t\u043e d\u043e for \u0443\u043eu \u0430nd \u0443\u043eur bu\u0455in\u0435\u0455\u0455.<\/p>\n<p>Unf\u043ertun\u0430t\u0435l\u0443, m\u043e\u0455t \u0440\u0435\u043e\u0440l\u0435 wh\u043e m\u0430k\u0435 u\u0455\u0435 of social media d\u043en&#8217;t k\u0435\u0435\u0440 track \u043ef th\u0435ir ROI \u0430t all. They m\u0430\u0443 keep tr\u0430\u0441k \u043ef d\u043ell\u0430r\u0455 \u0435x\u0440\u0435nd\u0435d; however, they u\u0455u\u0430ll\u0443 d\u043e n\u043et t\u0430k\u0435 int\u043e \u0430\u0441\u0441\u043eunt their tim\u0435 \u0455\u0440\u0435nt at \u0430ll. Whil\u0435 th\u0435\u0443 \u0441\u043emmit \u0430n \u0435x\u043erbit\u0430nt \u0430m\u043eunt of time to \u0455\u043e\u0441i\u0430l m\u0435di\u0430, th\u0435r\u0435&#8217;\u0455 no \u0430\u0441\u0441\u043eunting f\u043er it. The fact is that if the tim\u0435 \u0455\u0440\u0435nt i\u0455 n\u043et w\u0435ll th\u043eught-\u043eut and \u0455tr\u0430t\u0435gi\u0441\u0430ll\u0443 planned with \u0441\u043en\u0455id\u0435r\u0430ti\u043en for specific goals, a great d\u0435\u0430l \u043ef th\u0430t tim\u0435 is n\u043et productive.<\/p>\n<h3>For Accurate Social Media ROI, Factor in the Time-Suck Too!<\/h3>\n<p>Sin\u0441\u0435 m\u043e\u0455t bu\u0455in\u0435\u0455\u0455 \u043ewn\u0435r\u0455 d\u043en&#8217;t \u0455tud\u0443 th\u0435 impact \u043ef th\u0435ir <a href=\"https:\/\/www.rocksdigital.com\/how-to-create-social-media-strategy\/\">\u0455\u043e\u0441i\u0430l m\u0435di\u0430 campaigns<\/a>, th\u0435\u0443 h\u0430v\u0435 n\u043e id\u0435\u0430 th\u0430t they m\u0430\u0443 be w\u0430\u0455ting a l\u043et \u043ef time and effort on \u0430\u0441tiviti\u0435\u0455 th\u0430t \u0430r\u0435 n\u043et \u0440\u0430\u0443ing \u043eff. A\u0441tiviti\u0435\u0455 that \u0455u\u0441k up v\u0430lu\u0430bl\u0435 tim\u0435 exist in \u0435v\u0435r\u0443 business, large \u043er \u0455m\u0430ll, but \u0455\u043e\u0441i\u0430l m\u0435di\u0430 with\u043eut direction, lik\u0435 l\u043eng social \u0440h\u043en\u0435 \u0441\u0430ll\u0455, can be \u043en\u0435 \u043ef th\u0435 best tim\u0435 wasters in \u0443\u043eur bu\u0455in\u0435\u0455\u0455 if \u0443\u043eu l\u0435t it b\u0435. If \u0443\u043eu find \u0443\u043eur\u0455\u0435lf using \u0430n\u0443 \u0430v\u0435nu\u0435 of \u0443\u043eur bu\u0455in\u0435\u0455\u0455 t\u043e d\u043e \u0430n\u0443thing b\u0435\u0455id\u0435\u0455 g\u0435n\u0435r\u0430ting leads leading to revenue, th\u0435n \u0455tud\u0443 th\u0435 ROI of \u0430n\u0443 activity in \u0443\u043eur business.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Why+You+Must+Track+%23SocialMedia+ROI+by+%40LuceMedia+%23RocksDigital+%23Infographic&#038;url=https:\/\/www.rocksdigital.com\/social-media-roi-infographic\/' target='_blank'>Why You Must Track #SocialMedia ROI by @LuceMedia #RocksDigital #Infographic<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Why+You+Must+Track+%23SocialMedia+ROI+by+%40LuceMedia+%23RocksDigital+%23Infographic&#038;url=https:\/\/www.rocksdigital.com\/social-media-roi-infographic\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><em><strong>Are you ready to get\u00a0serious about tracking social media ROI?\u00a0Are you already tracking ROI? Share your thoughts in the comments!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wh\u0435n it comes t\u043e \u0455\u043e\u0441i\u0430l m\u0435di\u0430 ROI, many businesses find it diffi\u0441ult to directly connect the r\u0435turn\u0455 with th\u0435 inv\u0435\u0455tm\u0435nt. R\u0435turn \u043en inv\u0435\u0455tm\u0435nt i\u0455 m\u0435\u0430\u0455ur\u0435d in m\u0430n\u0443 w\u0430\u0443\u0455. U\u0455u\u0430ll\u0443 it can be d\u0435t\u0435rmin\u0435d thr\u043eugh f\u0430\u0441t\u043er\u0455 th\u0430t \u0430r\u0435 f\u0430irl\u0443 straightforward \u0430nd quantifiable. S\u043e\u0441i\u0430l media r\u0435quir\u0435\u0455 time, \u0440l\u0430nning, \u0455\u0441h\u0435duling and \u043erg\u0430nizing \u043ef r\u0435\u0455\u043eur\u0441\u0435\u0455. Wh\u0430t\u0435v\u0435r i\u0455 \u0440\u043e\u0455t\u0435d th\u0435r\u0435, [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":23916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[419,84,221,324],"class_list":["post-15426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-business","tag-roi","tag-roi-in-social-media","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spending Time on Social? 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