{"id":15147,"date":"2017-08-02T04:00:17","date_gmt":"2017-08-02T09:00:17","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=15147"},"modified":"2025-06-13T12:52:21","modified_gmt":"2025-06-13T17:52:21","slug":"boost-sales-goals","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/boost-sales-goals\/","title":{"rendered":"Rev Up Your Sales Goals to Boost 2nd-Half Results \u2013 Here\u2019s How"},"content":{"rendered":"<figure id=\"attachment_24150\" aria-describedby=\"caption-attachment-24150\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/08\/sales-goals.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-24150\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/08\/sales-goals.jpg\" alt=\"sales goals\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/08\/sales-goals.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/08\/sales-goals-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/08\/sales-goals-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-24150\" class=\"wp-caption-text\">Olivier Le Moal\/shutterstock.com<\/figcaption><\/figure>\n<p>Well, the first month of the 2nd half of the year is almost over, so let\u2019s look at your <a href=\"https:\/\/www.rocksdigital.com\/sales-toolkit\/\">sales goals<\/a>. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what\u2019s your strategy to get things moving in the right direction?<\/p>\n<h2>How to Make Sure You Achieve Your Sales Goals for the Year<\/h2>\n<p><strong><em>Delete the words \u201cOne of these days\u201d from your vocabulary. <\/em><\/strong><\/p>\n<p>If you\u2019re looking for ways to get your business results back on the right track or set the table for a strong finish and even better 2018, consider these 6 actions to rev up your 2nd-half results.<\/p>\n<p><span class=\"callout\">1. Focus on the Now for your sales goals.<\/span><\/p>\n<p>With only 5+ months left in the year, there\u2019s no time for \u201cone of these days\u201d brainstorming, or procrastination. It is time for action, so postpone those conversations that have a longer-term planning horizon. Focus instead on what to get done today, this week, this month, etc., and make it happen!<\/p>\n<p><span class=\"callout\">2. Apply the 10% Rule to everything.<\/span><\/p>\n<p>With a shorter planning horizon, expectations must rise proportionately. Determine the impact the following would have on results:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/jimkeenan\/2014\/06\/02\/the-four-key-areas-for-increasing-sales-revenue\/#4e17fd44265a\" target=\"_blank\" rel=\"noopener\">Increase revenues<\/a> and profits by 10%<\/li>\n<li>Reduce operating expenses by 10%<\/li>\n<li>Improve customer retention by 10%<\/li>\n<li>Enhance employee productivity by 10%<\/li>\n<\/ul>\n<p>Would these across-the-board improvements be enough to address the shortfall? If not, what else needs to be done to achieve the targeted results?<\/p>\n<p><span class=\"callout\">3. Increase prices.<\/span><\/p>\n<p>Increasing prices is an effective way to improve both top-line and bottom-line results. Why? Because increasing prices requires minimal resources to implement, the returns to the business are immediate, and represent net profit improvements. Do your homework in advance to ensure that proposed price increases will not result in excessive customer losses that could offset any revenue and profit improvements.<\/p>\n<p><span class=\"callout\">4. Offer special incentives, discounts and promotions.<\/span><\/p>\n<p>This will pull through <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/creating-a-sales-forecast-entrepreneurcom\/77674\" target=\"_blank\" rel=\"noopener\">more sales<\/a> volume from both current and new customers into the 3rd and 4th quarters. Short-term actions such as value bundles, upsells, cross sells, back-end sales, upgrades and special offers are great ways to attract more prospective buyers and increase sales.<\/p>\n<p><span class=\"callout\">5. Likewise, establish new short-term programs to recognize and reward employees.<\/span><\/p>\n<p>Yes, recognize those who go the extra mile to help the business meet its 2nd-half goals, or close more business in the next 30-60-90 days. This is also a great way to ensure buy-in from the team.<\/p>\n<p><span class=\"callout\">6. Above all, making the work fun can help meet sales goals.<\/span><\/p>\n<p>Sure, there\u2019s going to be more stress involved when you are chasing the rabbit, but don\u2019t let that dampen your enthusiasm or hurt morale. Keep the team focused and energized with both designated and spontaneous activities \u2013 i.e. cold calling pizza day, team building exercises, group outings, etc.<\/p>\n<h2>Are You Gambling with Sales Goals?<\/h2>\n<p>Investing solely in organic growth is an expensive way to grow any business. Why? Because in net present value (NPV) terms, costs hit the books before the revenue is recognized. I refer to this as the \u201cWimpy Effect\u201d \u2013\u00a0remember Wimpy\u2019s favorite line from <em>Popeye<\/em>, \u201cI will gladly pay you Tuesday for a hamburger today.\u201d By relying solely on organic growth to address the gap, you\u2019re \u201cbetting on the come,\u201d and in Las Vegas there\u2019s a term for that \u2013 <a href=\"https:\/\/www.rocksdigital.com\/stop-gambling-with-business-success\/\">it\u2019s called gambling<\/a>!<\/p>\n<p><strong><em>\u201cIf everything seems under control you\u2019re just not going fast enough.\u201d \u2013 Mario Andretti<\/em><\/strong><\/p>\n<h3>It\u2019s the 2nd Half \u2013\u00a0Pick Up the Sales Goals Pace<\/h3>\n<p>No one wants to be playing catch-up (or gambling) during the 2nd half, or at any other time of the year for that matter. However, when your results are lagging behind you have to be more aggressive, and not just rely on organic growth to get to the finish line. It is also essential to create that extra sense of urgency and drive for performance without making yourself and everyone around you crazy.<\/p>\n<p>Taking corrective actions like the ones highlighted above will help you rev up 2nd-half results, and prepare for a brighter future ahead.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Make+Sure+You+Reach+Your+%23Sales+%23Goals+by+Year-End+by+%40TresCoach+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/boost-sales-goals\/' target='_blank'>Make Sure You Reach Your #Sales #Goals by Year-End by @TresCoach #RocksDigital #Business<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Make+Sure+You+Reach+Your+%23Sales+%23Goals+by+Year-End+by+%40TresCoach+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/boost-sales-goals\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Are you on track to meet this year\u2019s sales goals? Have a favorite tip? Let us hear how you plan to pick up the pace in the 2nd half!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, the first month of the 2nd half of the year is almost over, so let\u2019s look at your sales goals. How are we doing so far? Are you on track to meet or exceed your fiscal year-end goals? If not, what\u2019s your strategy to get things moving in the right direction? How to Make [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":24150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[88,324,374],"class_list":["post-15147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-improve-sales","tag-sales","tag-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rev Up Sales Goals to Boost 2nd-Half Results | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Boost your sales goals with actionable strategies for the 2nd half of the year. Call us at (214) 989-7549 to get started today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/boost-sales-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rev Up Sales Goals to Boost 2nd-Half Results \u2013 Here&#039;s How | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Boost your sales goals with actionable strategies for the 2nd half of the year. 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