{"id":14933,"date":"2017-07-17T04:00:28","date_gmt":"2017-07-17T09:00:28","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14933"},"modified":"2025-06-24T11:19:09","modified_gmt":"2025-06-24T16:19:09","slug":"timing-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/timing-digital-marketing\/","title":{"rendered":"Timing is Everything in Digital Marketing, Too"},"content":{"rendered":"
\"Timing<\/a>
Gearstd\/shutterstock.com<\/figcaption><\/figure>\n

Just like in Journalism 101, learning the 5 W\u2019s \u2013 Who, What, Where, When and Why \u2013 is important in digital marketing too, because digital marketers are professional storytellers<\/a>. In this post, I will focus on the \u201cWHEN\u201d as it relates to digital marketing. My inspiration for this post was the fact that it\u2019s summertime when so many companies decrease or even stop their marketing efforts \u2013\u00a0which, by the way, has been proven to be a bad mistake.<\/p>\n

So let\u2019s take a look at the importance of \u201cwhen\u201d \u2013 whether it\u2019s the time of year, month, week, or even time of day \u2013 and see why \u201ctiming is everything\u201d in digital marketing, too.<\/p>\n

Why Timing is Everything in Digital Marketing<\/h2>\n

TIME OF YEAR<\/span><\/p>\n

There are plenty of \u201crules\u201d about marketing that people follow, sometimes a bit too blindly. For example, the old chestnut about cutting back on marketing activities during summer vacation and the November\/December holiday season.<\/p>\n

But now that our smartphones go everywhere we do \u2013 even to Grandma\u2019s house during Christmas \u2013 your target audience can almost always be reached. And they may even be willing to check out digital marketing messages during those times (especially during Grandma\u2019s vacation slideshow from Branson, MO).<\/p>\n

Digital Marketing Q1: January through March<\/h3>\n

In the first quarter of the year, you\u2019re (hopefully) executing things that you planned in Q4 of the previous year. Target audiences<\/a> may be dealing with the post-holiday blues or financial struggles due to excessive gift-giving, or just plain \u201cback to work\u201d malaise.<\/p>\n

But each of those scenarios provides you with an opportunity to hit them with all the right early-year messages:<\/p>\n