{"id":14929,"date":"2017-07-19T09:20:19","date_gmt":"2017-07-19T14:20:19","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14929"},"modified":"2024-05-02T13:04:47","modified_gmt":"2024-05-02T18:04:47","slug":"rocks-digital-2017-last-word","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/rocks-digital-2017-last-word\/","title":{"rendered":"And That\u2019s a Wrap: Live Bloggers Last Word from Rocks Digital 2017"},"content":{"rendered":"

\"RocksAnother Rocks Digital Marketing Conference<\/a> is now in the record books and as usual, I learned so many new things that will\u00a0help me be even better able to serve my clients. I always wish that I could clone myself for the day \u2013 then\u00a0I could attend ALL of the break-out sessions.<\/p>\n

Each year conference organizers Lissa Duty and Bernadette Coleman bring together the brightest minds in digital marketing to educate attendees on\u00a0the latest and greatest in local, social and mobile \u2013 and Rocks Digital 2017 certainly\u00a0continued the tradition!<\/p>\n

This Live Blogger\u2019s 5 Takeaways from Rocks Digital 2017<\/h2>\n

This is\u00a0year 4 for me to live blog for this annual conference and write the final wrap-up post for you to read. Here are just a few of the highlights from the 27 presentations that attendees enjoyed at this two-day conference.<\/p>\n

1. From Digital Mapping to BLE Beacons and More<\/span><\/p>\n

If you are a business that does work with local clients, there were a number of really good speakers who covered everything from Digital Mapping<\/a> and Geo-Targeting<\/a> to BLE Beacons (and I didn\u2019t know Beacons existed until I read Edgar\u2019s live-blog<\/a> about it)!<\/p>\n

So, what\u2019s this live-blogger\u2019s last word this year? Actually I have two words: goals<\/em>\u00a0and tools<\/em>. In his Rocks Talk, Dean Lindsay talked about Big Phat Goals<\/a> right out of the gate. This theme recurred throughout the conference: The importance of goal-setting and the importance of being able to measure progress.<\/p>\n

2. Your Goals? Write Them Down<\/span><\/p>\n

I\u2019m sure most of us have heard that people who write down their goals achieve them more consistently. Part of that is because writing them out helps you get clear about what you want to accomplish. Another part of it is having something to go back to and\u00a0measure your success. Katy Katz talked quite a bit about social media goals<\/a>, metrics and measuring in her session.<\/p>\n

3. Understand the Importance of Tools<\/span><\/p>\n

The way to measure your success? Utilize tools! I know that so many times, small business owners can feel like they can\u2019t get what they need without spending a lot of money. But as Beth Kahlich pointed out in her workshop<\/a>, one of the key reasons to use\u00a0Google Analytics is because\u00a0it\u2019s FREE.<\/p>\n

While it can be great to get a pro’s advice, sometimes you can find some interim measures until your business grows to the point of being able to afford to hire a professional.\u00a0John Nosal talked about a number of digital marketing audit tools<\/a>, and I\u2019m already putting them to use and gaining some really valuable insights.<\/p>\n

4. Start with Free and Go from There<\/span><\/p>\n

Many tools have a free version, and you can use that to start with. It will help you determine how important it is for\u00a0you to have the paid, premium features. And often, if you search a bit, you can find a free version of another tool that does something similar, so stay alert for options. Bill Hartzer shares a few tools to check out for on-page and off-page SEO<\/a>.<\/p>\n

And sometimes, even when you pay for a tool you can do so in a budget-conscious fashion. For instance, Joe Youngblood talked about how to dominate on Facebook<\/a> for less than $100 a month.<\/p>\n

5. The Most-Key Takeaway …<\/span><\/p>\n

So, this live-blogger\u2019s real last word is this, and this is from the heart \u2013 you\u2019re missing out if you don\u2019t attend the Rocks Digital Marketing Conference. If you can\u2019t make it live, please be sure to read all the live blogs. While I only mentioned a few in this post, there are a total of 19 you should read. (Here’s the link<\/a>\u00a0to access all the Rocks Digital 2017 live blogs!)<\/em><\/p>\n

This isn\u2019t a matter of self-promotion on my part; I sincerely believe there’s so much to be learned from the speakers that the Rocks Digital Marketing Conference brings together every year because I’ve experienced it! I’m truly honored to be asked to live-blog every year, and am looking forward to live blogging in year 5 (for me) in 2018!<\/p>\n

Here\u2019s What a Few Others Shared About Rocks Digital<\/h2>\n

With 250+ in attendance, I’m not the only one with\u00a0takeaways! Others have already published about theirs, and here are the links: Atomic DC<\/a>, Bill Hartzer<\/a> and Navads<\/a>.<\/p>\n

<\/div>\n
\n
Live Bloggers Last Word from #RocksDigital 2017 by @LauraDarkstar #DigitalMarketing #SEO #Mobile<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Have you attended Rocks Digital before? Comment below and share some of your takeaways!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Another Rocks Digital Marketing Conference is now in the record books and as usual, I learned so many new things that will\u00a0help me be even better able to serve my clients. I always wish that I could clone myself for the day \u2013 then\u00a0I could attend ALL of the break-out sessions. Each year conference organizers […]<\/p>\n","protected":false},"author":24,"featured_media":14997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[637],"tags":[135],"class_list":["post-14929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2017","tag-digital-marketing"],"yoast_head":"\nAnd That\u2019s a Wrap: Live Bloggers Last Word | Rocks Digital 2017<\/title>\n<meta name=\"description\" content=\"Another Rocks Digital Marketing Conference is now in the record books. 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