{"id":14641,"date":"2017-07-11T10:21:18","date_gmt":"2017-07-11T15:21:18","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14641"},"modified":"2024-05-13T13:33:56","modified_gmt":"2024-05-13T18:33:56","slug":"beth-kahlich-google-analytics-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/beth-kahlich-google-analytics-rocks-digital-2017\/","title":{"rendered":"Demystifying Google Analytics With Beth Kahlich"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-14855\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop.jpg\" alt=\"Beth Kahlich Google Analytics Workshop\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop.jpg 810w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop-768x512.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>Google is the master of the web, and using their tools like\u00a0Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers these questions and more.<\/p>\n<h2>Why Businesses Should Use Google Analytics<\/h2>\n<p>Simple answer = It\u2019s FREE.<\/p>\n<p><span class=\"callout\">Business owners can use Google Analytics (GA) to find out:<\/span><\/p>\n<ul>\n<li>Where is the best place to spend marketing dollars?<\/li>\n<li>What products\/services people\u00a0are\u00a0interested in?<\/li>\n<li>Where does the\u00a0website need improving?<\/li>\n<\/ul>\n<p><span class=\"callout\">Agencies can use Google Analytics to:<\/span><\/p>\n<ul>\n<li>Show results from activities to clients<\/li>\n<li>Inform clients without overwhelming them<\/li>\n<li>Provide guidance for internal teams about what is working\/not working<\/li>\n<\/ul>\n<p><span class=\"callout\">Corporations can use Google Analytics to learn:<\/span><\/p>\n<ul>\n<li>Are we reaching our goals?<\/li>\n<li>Activities = Results? This can help you re-align sales\/marketing activities.<\/li>\n<li>Is your content strategy working\/driving traffic? Driving engagement?<\/li>\n<\/ul>\n<h2>How Does Google Analytics Work?<\/h2>\n<p>You place a snippet of code into the backend of the\u00a0website, and that code sends information to Google Analytics. Even if the websites\u00a0doesn&#8217;t have Google Analytics, Google can see general data about how people interact with your site. (Search&gt;Click&gt;Return to Search indicates that they must not have found what they wanted).<\/p>\n<p>Important to note: Google Analytics numbers are NOT exact. Even though there seems to be an assumption that Google Analytics numbers should be spot on, they&#8217;re not always. And really, it&#8217;s more about finding TRENDS than exact numbers.<\/p>\n<p><span class=\"callout\">Basic Info in Google Analytics<\/span><\/p>\n<ul>\n<li>Sessions = visits<\/li>\n<li>Users = visitors to the site<\/li>\n<li>Page Views \u2013 will be higher than sessions, as visitors usually visit multiple pages<\/li>\n<li>Bounce Rate \u2013 don\u2019t obsess too much about it. They may have gotten the information they needed just from looking at the one page.<\/li>\n<\/ul>\n<p>You can also look deeper at how many people looked at specific pages and for how long.<\/p>\n<p>eCommerce = More advanced<\/p>\n<p><span class=\"callout\">Using Google Analytics with eCommence<\/span><\/p>\n<ul>\n<li>Shopify \u2013 least confusing integration<\/li>\n<li>WordPress with Woo Commerce \u2013 harder than it looks<\/li>\n<li>Magento \u2013 open source; it&#8217;s advanced, so get an expert<\/li>\n<\/ul>\n<p>All of these have the ability to connect with GA. You will need help for the more advanced functions because you want to make sure that things are set up correctly in order to\u00a0get good, usable data.<\/p>\n<h3>Initial Setup of Google Analytics<\/h3>\n<ul>\n<li>Account Name \u2013 use the company name, not the URL for the Account Name<\/li>\n<li>Property \u2013 the name of the website (again, NOT the URL)<\/li>\n<li>Website URL \u2013 this is where the URL goes<\/li>\n<li>Set your time zone<\/li>\n<\/ul>\n<p>Then set up your filters and start tracking your data!<\/p>\n<p><span class=\"callout\">Must-have Google Analytics Settings<\/span><\/p>\n<ul>\n<li>Multiple Views<\/li>\n<li>Filters<\/li>\n<li>Goals<\/li>\n<\/ul>\n<p>Goals = what do you want to measure? They are important but harder to set up.<\/p>\n<p><span class=\"calloutred\">A\u00a0Simple Google Analytics Goal to Get Started &#8211;\u00a0How many times did people look at more than x pages of my site?<\/span><\/p>\n<ul>\n<li>You can use dashboards, which are summaries of data. These can be emailed to stakeholders to keep them in the loop.<\/li>\n<li>You can also use Google Data Studio, which allows you to make charts from Google Analytics data. (Yes, it&#8217;s FREE!!)<\/li>\n<li>Within each primary section, the left sidebar is divided into tabs, which then have sub-tabs grouped according to data type.<\/li>\n<li>The AUDIENCE tab helps you analyze data about the people who visit your website.<\/li>\n<li>The AQUISITION tab tells you how people arrived at your site.<\/li>\n<li>The BEHAVIOR tab lets you know which pages people visited.<\/li>\n<li>The CONVERSIONS tab tells you how people take action on your site.<\/li>\n<li>All of the data can be segmented and compared by date ranges.<\/li>\n<\/ul>\n<p><span class=\"callout\">How to Stay Focused<\/span><\/p>\n<ul>\n<li>Don\u2019t get overwhelmed<\/li>\n<li>Know before you go<\/li>\n<li>Have your questions ready \u2013 How many visitors this month? Where did they come from? How long did they stay? What did they look at?<\/li>\n<\/ul>\n<p>Want to learn more? There&#8217;s always the Google Analytics Academy, Lynda.com, plus\u00a0plenty of other resources, such as Beth\u2019s Google Analytics training.<\/p>\n<p>Final note: If you use Google Analytics, be sure that you have a privacy policy stated on your website.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Do+you+use+%23Google+Analytics%3F+Find+out+why+you+should+from+%40BethKahlich+%23RocksDigital+%23SEO+%23GA&#038;url=https:\/\/www.rocksdigital.com\/beth-kahlich-google-analytics-rocks-digital-2017\/' target='_blank'>Do you use #Google Analytics? Find out why you should from @BethKahlich #RocksDigital #SEO #GA<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Do+you+use+%23Google+Analytics%3F+Find+out+why+you+should+from+%40BethKahlich+%23RocksDigital+%23SEO+%23GA&#038;url=https:\/\/www.rocksdigital.com\/beth-kahlich-google-analytics-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h3>A Tour of Google Analytics<\/h3>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/gJEx0d2QyeOo9z\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Demystifying Google Analytics\" href=\"\/\/www.slideshare.net\/bkahlich\/demystifying-google-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Demystifying Google Analytics<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/bkahlich\" target=\"_blank\" rel=\"noopener noreferrer\">Beth Kahlich<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google is the master of the web, and using their tools like\u00a0Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers these questions and more. Why Businesses Should Use Google Analytics [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[637],"tags":[261,26,620],"class_list":["post-14641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2017","tag-digital-marketing-conference","tag-google","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demystifying Google Analytics With Beth Kahlich &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Find out everything your business, brand, corporation, or agency can do with Google Analytics from Beth Kahlich in this summary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/beth-kahlich-google-analytics-rocks-digital-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demystifying Google Analytics With Beth Kahlich | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Find out everything your business, brand, corporation, or agency can do with Google Analytics from Beth Kahlich in this summary.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/beth-kahlich-google-analytics-rocks-digital-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T15:21:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T18:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Darkstar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Demystifying Google Analytics With Beth Kahlich via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Find out everything your business, brand, corporation, or agency can do with Google Analytics from Beth Kahlich in this summary.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/07\/beth-kahlich-google-workshop.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Darkstar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/\"},\"author\":{\"name\":\"Laura Darkstar\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/df1ff5b6cd75fa9be39c700d850c21d9\"},\"headline\":\"Demystifying Google Analytics With Beth Kahlich\",\"datePublished\":\"2017-07-11T15:21:18+00:00\",\"dateModified\":\"2024-05-13T18:33:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/\"},\"wordCount\":718,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/beth-kahlich-google-workshop.jpg\",\"keywords\":[\"Digital Marketing Conference\",\"Google\",\"Rocks Digital 2017\"],\"articleSection\":[\"Live Blogs - Rocks Digital 2017\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/beth-kahlich-google-analytics-rocks-digital-2017\\\/\",\"name\":\"Demystifying Google Analytics With Beth Kahlich &#8211; 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