![\"John](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/john-carroll-yelp-2017.jpeg\")
Local businesses must\u00a0understand just how much consumers depend on reviews! 8 out of 10 consumers look at reviews when looking for a local business, and in general people look at 3\u201310 different sites before making a buying decision.\u00a0Consumers want and need social proof.<\/p>\n
Yelp\u2019s John Carroll explores this topic and more in his keynote at Rocks Digital 2017. Here\u2019s the highlights of his presentation.<\/p>\n
Consumers\u00a0look at a brand\u2019s website with skepticism because you can say whatever you want about your business.\u00a0When they look at review sites and look for social proof they want to know this \u2013 “How well do you fulfill the brand promises that you\u2019ve made?”<\/em><\/p>\n It’s important to remember that Yelp is a community, not just a review platform. A typical\u00a0Yelper is over 35, college educated and makes over $100,000 a year.<\/p>\n 82% of people who use Yelp intend to buy and 93% of those purchase within a week.<\/p>\n Remember, people want to see how you shine through adversity, not just how you handle things when it’s all\u00a0going well. Harness the power of the Yelp community and make your business shine.<\/p>\nSo, How Does a Business Make the Most of Yelp?<\/h3>\n
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