{"id":14524,"date":"2017-07-11T04:00:06","date_gmt":"2017-07-11T09:00:06","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14524"},"modified":"2017-09-29T10:15:21","modified_gmt":"2017-09-29T15:15:21","slug":"visual-storytelling-video-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/visual-storytelling-video-rocks-digital-2017\/","title":{"rendered":"Visual Storytelling Through Video with DeAndre Upshaw"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-14859\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/deandre-upshaw-video-expert.jpg\" alt=\"DeAndre Upshaw, Video Storytelling Expert\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/deandre-upshaw-video-expert.jpg 810w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/deandre-upshaw-video-expert-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/deandre-upshaw-video-expert-768x512.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>To be successful with storytelling you need to understand it.\u00a0Emotion and connection are what\u00a0make a great story and experience for the consumer! At the Rocks Digital 2017 Social Media Day celebration, DeAndre Upshaw shares how he came to understand storytelling, and how businesses and agencies can start telling great stories.<\/p>\n<p><span class=\"callout\">How StoryTelling Started for DeAndre<\/span><\/p>\n<p>1999 \u2013 Dad bought a spiffy new Packard-Bell tower computer and I could connect my computer to my VCR. So now I could make my own Power Rangers episodes! Life is good!\u00a0Through that experience, I began\u00a0to understand storytelling.<\/p>\n<h2>Telling Your Story with Video<\/h2>\n<ul>\n<li>Storytelling should be integral to marketing, blog posts, Facebook posts, etc.<\/li>\n<li>What is emotion? Feelings. The dictionary defines emotion as <span style=\"font-weight: 400;\">a natural instinctive state of mind deriving from one&#8217;s circumstances, mood, or relationships with others.<\/span><\/li>\n<li>What makes you feel emotions? Your kids, politics, sappy videos, music, etc.<\/li>\n<\/ul>\n<p>We\u2019ve lost a lot of the emotion in digital marketing. The goal of marketing is not to convince them, it\u2019s to make people FEEL something. The tone of marketing has changed to try to tell people what to think.<\/p>\n<h2>Emotion Belongs at the Center of Storytelling<\/h2>\n<ul>\n<li>When you\u2019re thinking about your story, think about what you want people to feel. What emotions do you want them to take away? We give context clues = Show, Don&#8217;t Tell.<\/li>\n<li>Put emotion at the center of your story. Every time you talk to someone, you\u2019re telling a story. We want people to feel something, but we don\u2019t want to tell someone what they should be feeling.<\/li>\n<li>People love aspirational and inspirational. When you&#8217;re telling your stories remember that every story has a beginning, a middle and an end. Make sure each\u00a0story you tell has a complete story arc.<\/li>\n<\/ul>\n<p><span class=\"callout\">Interest Leads to Conversions<\/span><\/p>\n<p>If you can create something that leaves people wanting to know more, that leads to conversions. It doesn&#8217;t need to be &#8220;fade to black &#8230; show logo and contact info.&#8221;<\/p>\n<p>Tell your story, and let it compel them to want to find out more. That is more powerful than a traditional call to action.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+to+tell+your+story+with+%23video+according+to+%40DeandreSays+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/visual-storytelling-video-rocks-digital-2017\/' target='_blank'>How to tell your story with #video according to @DeandreSays #RocksDigital #Business<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+to+tell+your+story+with+%23video+according+to+%40DeandreSays+%23RocksDigital+%23Business&#038;url=https:\/\/www.rocksdigital.com\/visual-storytelling-video-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To be successful with storytelling you need to understand it.\u00a0Emotion and connection are what\u00a0make a great story and experience for the consumer! At the Rocks Digital 2017 Social Media Day celebration, DeAndre Upshaw shares how he came to understand storytelling, and how businesses and agencies can start telling great stories. How StoryTelling Started for DeAndre [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[637],"tags":[261,620,318],"class_list":["post-14524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2017","tag-digital-marketing-conference","tag-rocks-digital-2017","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visual Storytelling Through Video with DeAndre Upshaw | Rocks Digital<\/title>\n<meta name=\"description\" content=\"To be successful with storytelling, you need to understand it! 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