{"id":14517,"date":"2017-07-10T04:00:10","date_gmt":"2017-07-10T09:00:10","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14517"},"modified":"2024-05-13T14:27:32","modified_gmt":"2024-05-13T19:27:32","slug":"dave-carberry-mobile-geo-targetting-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/dave-carberry-mobile-geo-targetting-rocks-digital-2017\/","title":{"rendered":"Dave Carberry on Mobile Geo-Targeting"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-14846\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/dave-carberry-mobile.jpg\" alt=\"Dave Carberry on Mobile Geo-Targetting\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/dave-carberry-mobile.jpg 810w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/dave-carberry-mobile-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/dave-carberry-mobile-768x512.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>The vast majority of Americans, 95% of them, now own a cell phone of some kind.\u00a0<span style=\"font-weight: 400;\">By 2020 there will be more mobile phones worldwide than households that have\u00a0running water. And 90% of the time on mobile is spent in apps. It\u2019s all about moments; it\u2019s all about capturing the moment. There\u2019s also a shift in ad spending as live TV numbers are trending down. It\u2019s &#8220;The Google and Facebook Show.&#8221;<\/span><\/p>\n<p>Dave Carberry, CEO of <a href=\"https:\/\/www.enradius.com\/\" target=\"_blank\" rel=\"noopener\">Enradius<\/a>, explores this topic in detail at the 2017 Rocks Digital Marketing Conference.<\/p>\n<h2>Geo-Targeting the Mobile User<\/h2>\n<p>You must collect as much data as possible.<\/p>\n<h3>The Zero Moment of Truth \u2013 The Psychology of What\u2019s Happening in the Moment<\/h3>\n<ul>\n<li>I want to know moments<\/li>\n<li>I want to go moments<\/li>\n<li>I want to do moments<\/li>\n<li>I want to buy moments<\/li>\n<\/ul>\n<p>The moment of wanting is right now!<\/p>\n<p>Who\u2019s tracking you? EVERYBODY &#8230;\u00a0It\u2019s creepy but it\u2019s cool. We have become <em>The Truman Show<\/em>. Our lives are under scrutiny \u2013 our likes, dislikes, and preferences are all being tracked.<\/p>\n<p>Mobile is the new paradigm and it\u2019s based upon location, personalization and purpose.<\/p>\n<p>Mobile is defining life moments with tools, so instead of the Zero Moment of Truth, it&#8217;s now the\u00a0Zero Moment of Tools.<\/p>\n<p><span class=\"callout\">Use Tools to Find Out<\/span><\/p>\n<ul>\n<li>Where are your sales coming from?<\/li>\n<li>What\u2019s your reach?<\/li>\n<li>How can you better define your audience?<\/li>\n<\/ul>\n<p><span class=\"callout\">Moments to Live By<\/span><\/p>\n<ul>\n<li>Take lots of notes<\/li>\n<li>Don\u2019t sit on the sidelines<\/li>\n<li>Don\u2019t give your competitor an opportunity to take your business<\/li>\n<li>Get creative<\/li>\n<li>Use video<\/li>\n<li>Podcasting is growing, don&#8217;t miss out!<\/li>\n<\/ul>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Capture+%23Mobile+Audiences+with+Geo-Targeting+according+to+%40davecarberry+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/dave-carberry-mobile-geo-targetting-rocks-digital-2017\/' target='_blank'>Capture #Mobile Audiences with Geo-Targeting according to @davecarberry #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Capture+%23Mobile+Audiences+with+Geo-Targeting+according+to+%40davecarberry+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/dave-carberry-mobile-geo-targetting-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The vast majority of Americans, 95% of them, now own a cell phone of some kind.\u00a0By 2020 there will be more mobile phones worldwide than households that have\u00a0running water. And 90% of the time on mobile is spent in apps. It\u2019s all about moments; it\u2019s all about capturing the moment. There\u2019s also a shift in [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[637],"tags":[261,620],"class_list":["post-14517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2017","tag-digital-marketing-conference","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dave Carberry on Mobile Geo-Targeting | Rocks Digital<\/title>\n<meta name=\"description\" content=\"The majority of Americans own a cell phone. Find out how to capture the moments of your mobile audience with these tips. Call (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/dave-carberry-mobile-geo-targetting-rocks-digital-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dave Carberry on Mobile Geo-Targeting | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"The majority of Americans own a cell phone. Find out how to capture the moments of your mobile audience with these tips. 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