{"id":14495,"date":"2017-07-06T10:00:48","date_gmt":"2017-07-06T15:00:48","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14495"},"modified":"2017-09-29T10:23:45","modified_gmt":"2017-09-29T15:23:45","slug":"digital-mapping-lex-ten-veen-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/digital-mapping-lex-ten-veen-rocks-digital-2017\/","title":{"rendered":"Digital Mapping in 2017 and Beyond According to Lex ten Veen"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-14691\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/lex-ten-veen-navads.jpg\" alt=\"Lex ten Veen, CEO of Navads at Rocks Digital 2017\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/lex-ten-veen-navads.jpg 810w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/lex-ten-veen-navads-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/lex-ten-veen-navads-768x512.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>The PND (Personal Navigation Device aka GPS) market is declining \u2013 only about 4 million units in 2017 due to smartphones\u00a0being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of <a href=\"https:\/\/navads.eu\" target=\"_blank\">Navads<\/a>, explores this topic at Rocks Digital 2017. Keep reading for the highlights.<\/p>\n<h2>Digital Mapping and Navigation \u2013 What You Need to Know<\/h2>\n<p>User demand triggered the growth of navigation on Smartphones and apps. People already had a Smartphone and with the improvement in technology and the ability of Smartphones to add enhancements and improvements, the demand for navigation has skyrocketed. The car is actually one of the last places people are getting connected, but that&#8217;s changing.<\/p>\n<h2>Cloud Based vs. Onboard Navigation<\/h2>\n<ul>\n<li>Used to navigate from A to B<\/li>\n<li>Now real time services<\/li>\n<li>Personalization of navigation<\/li>\n<li>Recording preferred routes<\/li>\n<li>Customized routing experience<\/li>\n<li>The devices learn about your daily commute<\/li>\n<\/ul>\n<p>Connected Car Services are growing \u2013 expected to grow to about 400 million by 2020.<\/p>\n<p>Most major auto companies are exploring autonomous driving capabilities \u2013 there are 45 companies working on Autonomous driving.<\/p>\n<p><span class=\"callout\">They&#8217;re seeking to:<\/span><\/p>\n<ul>\n<li>Create seamless customer experience<\/li>\n<li>Control what apps to include<\/li>\n<li>Cut out Google\/Apple in data and revenue \u2013 Car makers are collaborating on their own app store<\/li>\n<li>Upsell customers with digital services<\/li>\n<\/ul>\n<p>Automated driving is the future. There will no longer be a need for phone-based navigation. The cars will\u00a0drive on sensor-based data which will be far more accurate than GPS. \u00a0It will be navigated by a machine, all you need to do is select your destination and your car&#8217;s dashboard will be an infotainment system.<\/p>\n<p>By 2020 50% of searches will be voice search. 88% of people check reviews before visiting a business. So, you need to optimize the search experience:<\/p>\n<ul>\n<li>Become a local brand<\/li>\n<li>Acquire reviews<\/li>\n<li>Identities and Attributes are both important<\/li>\n<\/ul>\n<p><span class=\"callout\">Identities<\/span><\/p>\n<ul>\n<li>Business name<\/li>\n<li>Address<\/li>\n<li>Phone number<\/li>\n<li>\u00a0Local website<\/li>\n<\/ul>\n<p><span class=\"callout\">Attributes\u00a0<\/span><\/p>\n<ul>\n<li>Products offered<\/li>\n<li>Services<\/li>\n<li>Specialties<\/li>\n<li>Open hours<\/li>\n<li>Unique offerings<\/li>\n<li>Reviews\/Ratings<\/li>\n<\/ul>\n<p>Be sure that both your identity information and your attributes are easy to find and that your location is accurate and validated. Make yourself easy to find so, as technology improves, the newest devices are able to find you.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2017+%40navads+CEO%2C+Lex+ten+Veen%2C+shares+on+digital+mapping+and+%23navigation+%23search&#038;url=https:\/\/www.rocksdigital.com\/digital-mapping-lex-ten-veen-rocks-digital-2017\/' target='_blank'>#RocksDigital 2017 @navads CEO, Lex ten Veen, shares on digital mapping and #navigation #search<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2017+%40navads+CEO%2C+Lex+ten+Veen%2C+shares+on+digital+mapping+and+%23navigation+%23search&#038;url=https:\/\/www.rocksdigital.com\/digital-mapping-lex-ten-veen-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The PND (Personal Navigation Device aka GPS) market is declining \u2013 only about 4 million units in 2017 due to smartphones\u00a0being able to give real-time navigation information, as well as offering users additional services. Lex ten Veen, CEO of Navads, explores this topic at Rocks Digital 2017. Keep reading for the highlights. Digital Mapping and [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[637],"tags":[261,620],"class_list":["post-14495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2017","tag-digital-marketing-conference","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Mapping in 2017 and Beyond According to Lex ten Veen | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Digital mapping and navigation are changing. Find out where the future will lead your business according to Lex ten Veen, CEO of Navads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/digital-mapping-lex-ten-veen-rocks-digital-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Mapping in 2017 and Beyond According to Lex ten Veen | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Digital mapping and navigation are changing. 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