{"id":14470,"date":"2017-06-28T04:00:30","date_gmt":"2017-06-28T09:00:30","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14470"},"modified":"2025-06-24T11:21:49","modified_gmt":"2025-06-24T16:21:49","slug":"tools-boost-marketing-communication-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/tools-boost-marketing-communication-business\/","title":{"rendered":"3 Tools to Boost Marketing Communication for Any Business"},"content":{"rendered":"
\"Marketing<\/a>
Rawpixel.com\/shutterstock.com<\/figcaption><\/figure>\n

Your marketing plan<\/a> represents your business\u2019 desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing, your business benefits from utilizing marketing communication tools that deliver your message to potential clients and decision makers. The three marketing communication tools detailed below are ones that your business should be monitoring, as they can help your business deliver its marketing message and leverage branding potential.<\/p>\n

3 Marketing Communication Tools Your Business Needs<\/h2>\n

1. Extranet for Communication \u2013 and Marketing<\/h3>\n

The extranet has begun replacing intranets in businesses around the world because they present a better value proposition for many companies. What\u2019s the difference between intranet and extranet? Intranets restrict access to those on the network, so this means only employees have access. Extranets are designed to provide information to employees, plus vendors and distributors.<\/p>\n

With an extranet, the marketing team is able to quickly give important information to employees and trusted vendors. Information about products and services are quickly disseminated through employees to clients. Regular extranet use ensures that all employees are on the same page with the marketing department.<\/p>\n

Delta\u2019s Extranet employee account<\/a> is an example of an extranet put to good use. It provides a plethora of information about what Delta\u2019s marketing initiatives are, its public relations releases, and other important information that vendors, employees, and retirees need to know.<\/p>\n

Any company can implement an extranet \u2013\u00a0they don\u2019t need to be a large company like Delta. Small and medium-sized businesses can benefit from this effective marketing tool as well.\u00a0In fact, any business that has multiple customers and relationships with vendors can find a use for it. For example, distributors could log into the system to place supply orders, or check for available capacity before taking an order.<\/p>\n

2. Social Media for Marketing Purposes<\/span><\/p>\n

Social media represents one of the most intriguing marketing communication tools available to businesses. While social media is a very important tool, it\u2019s not the only tool, and it\u2019s only truly effective if done correctly.\u00a0In fact, social media can quite possibly be a waste of time<\/a> if a business isn\u2019t truly grasping the concepts and ways to use it.<\/p>\n

If your business isn\u2019t pet-related, then it\u2019s probably not a good idea to post cute dog pictures. Sure, they might garner a few likes and shares, but they are not going to generate new leads or orders. Sharing content unrelated to your business or industry wastes your time and your customer\u2019s time. In order to be an effective marketing tool, social media needs to deliver your company\u2019s marketing message.<\/p>\n

Where and how you deliver your marketing message on social media requires purposeful thought. Each social media platform needs to be evaluated for its applicability to your marketing message. If your business involves B2B sales, you\u2019ll want a LinkedIn presence to distribute case studies and white papers created by your marketing department. If your business deals with consumers, a Facebook presence that regularly highlights new products and new promotions is imperative. Your customer service department needs to be active on Twitter to provide customer service and deliver marketing messages. Product tutorials would be at home on a YouTube channel.<\/p>\n

3. Paid Publicity Marketing in the Digital Age<\/span><\/p>\n

Advertisement used to be the single most important way for companies to communicate their marketing message to consumers. Its importance, even in the age of social media, cannot be overstated. Advertisements work along with social media to deliver information that helps potential customers make a decision to purchase a product or use a service.<\/p>\n

Social media has changed the way products are advertised. In this new era, advertisements have gone from the epitome of interruption marketing to inbound marketing that flourishes with trust. Typical interruption marketing<\/a> media outlets are telemarketing, radio, TV, and direct mail. Advertisements that embrace inbound marketing concepts like permission and trust can be very effective in reaching out to customers that may have long ago turned off typical interruption marketing.\u00a0Inbound marketing\u00a0<\/a>can be implemented by a business of any size.<\/p>\n

Ads are available on most internet platforms, including Google Search, YouTube, Twitter, Facebook, and LinkedIn. They can be laser-targeted to specific demographics so that your advertisements are going to those who are interested in the products and services that your business has to offer. As they become targeted and embrace permission and trust, your marketing message can be more effectively delivered to decision makers.<\/p>\n

Your ads can guide potential customers to your social media presence where they can read white papers and case studies, learn about your new products, and even learn how to use your products. This inbound marketing leads them to want to learn and to want to become your customer. Utilizing your advertisements to create an inbound marketing culture will spread your marketing message around.<\/p>\n

By interplaying advertising, social media, and extranets, your business can define and deliver its marketing message to customers and decision makers. These marketing communication tools can help you build the right kind of atmosphere to turn your business into a company that embraces permission and trust marketing, and builds relationships with its customers.<\/p>\n

<\/div>\n
\n
#Marketing Communication Tools Your #Business Needs by @GrahamRand01 #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Which marketing communication tools do you use? Which one is your favorite?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Your marketing plan represents your business\u2019 desire to connect with customers and build your business. Whether your business conducts B2B marketing or direct consumer marketing, your business benefits from utilizing marketing communication tools that deliver your message to potential clients and decision makers. The three marketing communication tools detailed below are ones that your business […]<\/p>\n","protected":false},"author":68,"featured_media":24259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[377],"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marketing"],"yoast_head":"\n3 Tools to Boost Marketing Communication for Any Business | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Enhance your business's marketing communication with essential tools. 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