![\"social](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/06\/social-content-track-2017.jpg\")
Social media connects people around the world, through a post, a video, the sharing of photos and even a comment. Social media connects families and friends and connects businesses and brands to the consumers that want and need their products and services.<\/p>\n
Social media is integrated into our lives to the point that checking Facebook and Twitter is more of a constant for some than eating or sleeping. (Really? OK, maybe it\u2019s just me!)<\/em><\/p>\n We could not have a Rocks Digital Marketing Conference<\/a> or Social Media Day celebration without having a Social Media track. This year\u2019s breakouts will take you down a path that includes visual storytelling, using social media to reach local consumers, and how to use metrics to measure what social media marketing efforts are actually working. Intrigued? Keep reading.<\/p>\n The Power of Social and Local Connection to the Bottom Line<\/span><\/p>\n Social media is overcrowded, so one of the best ways for a business to reach their customer is by targeting the local market. Instead of shooting blanks and hitting everyone on Facebook, go local and build up a fan base that converts consumers to brand ambassadors, advocates, and sales. Karen Liz Albert is guaranteed to teach you how to better connect locally. Meet Karen.<\/a><\/p>\n Stop Slaying Dragons \u2013\u00a0Slay Your Social Media Goals!<\/span><\/p>\n Arya Stark is a dragon slayer, and Katy Katz is a metrics slayer! Here\u2019s the question: How can you know where to focus your social media marketing efforts if you\u2019re not sure what you\u2019re doing is even working? Don\u2019t worry, metrics is the answer! In this fun break-out, Katy will teach you how to determine what metrics are important, how to track them, how to set goals, how to measure them, and ultimately, how to exceed them. Meet Katy.<\/a><\/p>\n In this Social Media World, Video is Worth a Million Words <\/span><\/p>\n If a picture is worth a thousand words, a video must be worth a million! In a 10-second video you can see multiple images, words, music, and other memorable features. All of these combined are telling a powerful story for businesses and brands each day. In his session, award-winning video expert DeAndre Upshaw will share the do\u2019s and don\u2019ts of how to create videos that build relationships between brands and their audience. Meet DeAndre.<\/a><\/p>\n Looking for that one single reason to attend Rocks Digital? How about 32 of \u2019em? That\u2019s how many speakers we have at the conference for 2017. Need 27 more reasons? We got you \u2013 and that\u2019s how many info-packed presentations you can select from.<\/p>\n Stop waiting to register! Register now<\/a>. Use the promo code SOCIALMEDIAROCKS and save $75 off your ticket!<\/p>\nSocial Media Rocks \u2013\u00a0and so Does the Rocks Digital Social Media Track<\/h2>\n
Start Connecting Your Social Media Marketing Efforts to the Right Consumer<\/span><\/h3>\n