![\"Dan](\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/05\/dan-thies-ppc-expert.jpg\")
Dan Thies is the co-founder of the Marketer\u2019s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009.<\/p>\nDan Thies is the co-founder of the Marketer\u2019s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009.<\/p>\n
Dan has been helping his clients and friends promote their businesses online since Netscape emerged.\u00a0He is the author of Search Engine Optimization Fast Start, one of the most popular SEO books of all time, along with The Search Marketing Kit from SitePoint Publishing.<\/p>\n
As one of the earliest \u201csearch marketers,\u201d Dan\u2019s approach from the very beginning has been to combine SEO and paid search campaigns into a single strategy. He is also one of the first SEO practitioners to recognize and exploit paid search listings to drive traffic and build links.<\/p>\n
When\u00a0GoTo.com\u00a0launched in 1998, Dan was one of the first marketers to run ads on the platform, and he has been running Google Adwords campaigns since 2001.<\/p>\n
Today Dan manages a diverse array of campaigns for clients from retailers to local service providers. He is also a strategy coach for dozens of small marketing agencies and in-house teams through his PPC working group.<\/p>\n
Dan’s popular \u201cCore PPC\u201d training program has helped thousands of businesses (large and small) win more customers, and its recent updates reflect the significant changes from Google and Bing over the past year.<\/p>\n
Workshop Details<\/span><\/p>\n In this 90-minute workshop, Dan Thies will focus on helping beginning-to-intermediate advertisers get up-to-speed to get campaigns running profitably as quickly as possible.<\/p>\n As Dan says, \u201cthe advanced practitioners are likely to catch a few \u2018head slappers\u2019 as well\u201d <\/em>because each section has a few golden nuggets for everyone.<\/p>\n Dan has divided this workshop into three sections. Here\u2019s a brief outline of each:<\/p>\n 1. Keyword Strategy and Budgeting<\/strong><\/p>\n In this section, you will learn how to identify the top keywords, reverse engineer the keyword strategy of competitors, plus how to forecast the likely ROI for each keyword.<\/p>\n Discussion will include significant pros and cons of using Dynamic Search Ad campaigns for keyword discovery. Google pushes them hard, but not everyone should use them.<\/p>\n 2. Targeting Locally \u2013 for Local and Non-Local Businesses<\/strong><\/p>\n Local advertising via Adwords and Bing is one of the most complex and poorly understood subjects in all of marketing.<\/p>\n In this section, Dan will cover the top 4 ways to rapidly improve the performance of local campaigns. Attendees will learn how to analyze geographic differences to squeeze more appointments, leads, and sales out of a limited budget.<\/p>\n 3. Winning the Retail Wars with Shopping Campaigns<\/strong><\/p>\n For a retailer selling physical products whether online, locally, or both, running shopping campaigns via Adwords and Bing is the fastest and easiest way to make more sales quickly.<\/p>\n In this section, you\u2019ll learn about a little-known strategy for targeting buyers who already have their wallets out \u2013\u00a0and avoiding searchers who are purely in the research stage. Retailers should not run Google or Bing campaigns without first possessing this knowledge.<\/p>\n Click To Tweet<\/a><\/p>\n Meet the Speakers<\/a>\u00a0|\u00a0Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Dan Thies is the co-founder of the Marketer\u2019s Braintrust, a small agency focused on marketing strategies for startup and growth stage businesses established in 2009. Dan has been helping his clients and friends promote their businesses online since Netscape emerged.\u00a0He is the author of Search Engine Optimization Fast Start, one of the most popular SEO […]<\/p>\n","protected":false},"author":115,"featured_media":14099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[618,625],"tags":[261,620],"class_list":["post-14094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rocks-digital-speakers-2017","category-workshops-2017","tag-digital-marketing-conference","tag-rocks-digital-2017"],"yoast_head":"\nEssential PPC Strategies for 2017<\/h2>\n
<\/div>\n\nEssential #PPC Strategies Workshop with @danthies\u00a0of @mrktrbraintrust at #RocksDigital 2017!<\/a><\/div>\n<\/div>\n<\/div>\n