{"id":14010,"date":"2017-05-22T04:00:23","date_gmt":"2017-05-22T09:00:23","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=14010"},"modified":"2025-06-13T12:51:53","modified_gmt":"2025-06-13T17:51:53","slug":"boost-engagement-eliminating-buzzwords","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/boost-engagement-eliminating-buzzwords\/","title":{"rendered":"Boost Engagement by Eliminating Buzzwords!"},"content":{"rendered":"
\"Boost<\/a>
Image Credit \u2013 Sohel Parvez Haque\/shutterstock.com<\/figcaption><\/figure>\n

You can\u00a0ramp up engagement <\/a>or bring it down with one thing, so let\u2019s take a look. If you\u2019ve spent any time in Corporate America, you\u2019ve heard it \u2013 a strange language which uses words that are words … but not really words. Of course, I\u2019m talking about buzzwords.<\/p>\n

While most industries and companies have their own dialect of buzzwords, they all serve the same purpose. The intention is to create a unique language and improve communication (and make people sound smart), but there are unintended side effects: confusion, lack of understanding, frustration, and even reduced productivity.<\/p>\n

4 Quick Tips to Improve Customer Engagement by Eliminating Buzzwords<\/h2>\n

1. Transparency Means Better Engagement<\/h3>\n

Right-size the amount of industry jargon that seems baked-in, but is really disruptive.<\/em><\/p>\n

Translation:<\/strong> Stop using industry jargon, which affects communication negatively.<\/p>\n

While the folks in the breakroom may know what you\u2019re talking about when you use buzzwords, some might not, which means that your customers and prospects are even less likely to know what the heck you mean when you talk about offering \u201ctransformational, granular deliverables.\u201d<\/p>\n

Even more specifically, you need to stop using industry-specific buzzwords, which are even less commonly known and more off-putting for those who don\u2019t know them. The idea of communication is to connect and engage with people<\/a>, but if you use words they find confusing or just don\u2019t know, your message will get lost.<\/p>\n

2. To Geek, or Not to Geek?<\/span><\/p>\n

Minimize high-level technical verbiage in order to avoid disenfranchised stakeholders.<\/em><\/p>\n

Translation:<\/strong> Keep it simple. The less techie-speak, the better.<\/p>\n

Obviously, if you\u2019re talking to someone else who\u2019s an expert in your industry, it\u2019s OK to go full-on geek. But don\u2019t count on your customers and prospects having the same high-level knowledge or expertise as you and your colleagues.<\/p>\n

Short paragraphs are easy to read. Simple, clear sentences say it, well, simply and clearly. What kind of words would you use to describe something complicated to your 7-year-old nephew? Use those words \u00ad\u00ad\u2013 they\u2019re the good ones.<\/p>\n

3. Drive Engagement by Balancing \u201cFriendly\u201d and \u201cPro\u201d<\/span><\/p>\n

Customer-facing communication should be service-oriented and optimized to move the needle as you touch base.<\/em><\/p>\n

Translation:<\/strong> Talk to your customers and prospects<\/a> in a friendly, engaging manner.<\/p>\n

There really is a \u201csweet spot\u201d between friendly and professional. Go too far with the industry language and jargon and high-tech descriptions, and you risk alienating customers and prospects. But get too informal, and you might put off some people who expect a certain level of professionalism from their vendors.<\/p>\n

Find that sweet spot and adjust your vocabulary choices accordingly.<\/p>\n

4. Internal and External Style Should Match<\/span><\/p>\n

Circle back and drill down with a deep dive through your internal silos and keep everyone in the loop vis-a-vis consistent communication and positioning.<\/em><\/p>\n

Translation:<\/strong> Your internal communications should be the same as your external efforts.<\/p>\n

Consistency is crucial because using the same kind of language for all of your audiences<\/a> helps to establish your brand voice and maintain your brand. Lots of buzzwords only serve to confuse customers and prospects \u2013 as well as the people inside your company.<\/p>\n

Employ these next-gen, proactive, game-changing strategies and you\u2019ll be looking at a win-win for your core business. Remember that using these confusing and sometimes meaningless words and phrases \u2013 from \u201cbenchmark\u201d to \u201cherding cats\u201d to \u201cideation\u201d \u2013 can have the wrong kind of impact on your bottom line.<\/p>\n

And please don\u2019t get me started on acronyms.<\/p>\n

<\/div>\n
\n
Improve #Engagement by Eliminating Buzzwords by @HDRubin #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Are you a Buzzword Bingo game player \u00ad\u2013 or the unwitting subject? Do you have some buzzwords that you use on a regular basis? Post in the comments below. And please share this blog with your social networks if you found it interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

You can\u00a0ramp up engagement or bring it down with one thing, so let\u2019s take a look. If you\u2019ve spent any time in Corporate America, you\u2019ve heard it \u2013 a strange language which uses words that are words … but not really words. Of course, I\u2019m talking about buzzwords. While most industries and companies have their […]<\/p>\n","protected":false},"author":60,"featured_media":24562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[634],"class_list":["post-14010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-engagement"],"yoast_head":"\nBoost Engagement by Eliminating Buzzwords! | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Boost engagement by eliminating buzzwords with practical tips. 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