{"id":13859,"date":"2017-05-05T10:02:17","date_gmt":"2017-05-05T15:02:17","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13859"},"modified":"2025-07-29T12:55:52","modified_gmt":"2025-07-29T17:55:52","slug":"lissa-duty-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/lissa-duty-rocks-digital-2017\/","title":{"rendered":"Lissa Duty to Lead Content Workshop &#038; Host Marketing Clinic"},"content":{"rendered":"<p><a href=\"https:\/\/lissaduty.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright size-full wp-image-13863\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/05\/lissa-duty-organizer.jpg\" alt=\"Lissa Duty Organizer\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/05\/lissa-duty-organizer.jpg 639w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/05\/lissa-duty-organizer-300x254.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>Lissa Duty<\/a>, Director of Strategic Initiatives at\u00a0<a href=\"https:\/\/www.advicelocal.com\/\" target=\"_blank\" rel=\"noopener\">Advice Local<\/a>\u00a0and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success.<\/p>\n<p>In 2009 Lissa discovered she had a passion for digital marketing \u2013\u00a0and a natural talent for leveraging social media platforms to brand clients and businesses.<\/p>\n<p>Lissa speaks at conferences, chambers of commerce and various groups around D\/FW about digital marketing, social media, and the importance of online branding. She does all this while balancing her many responsibilities at Advice Local, where her primary focus is spearheading company initiatives related to branding and marketing in the local search industry.<\/p>\n<p>In her spare time, you can find Lissa behind the scenes creating content, playing in WordPress, and posting to the company\u2019s social media accounts as one of the voices behind the brand.<\/p>\n<p>Connect with Lissa on Facebook,\u00a0Twitter, and LinkedIn @LissaDuty. Google \u201cLissa Duty\u201d to find an endless stream of information about her contributions to social media and the community.<\/p>\n<p><span class=\"calloutred\">Workshop Details<\/span><\/p>\n<h2>Feeding Search and Social to Drive Site Traffic<\/h2>\n<p>Today\u2019s world is not search OR social, it\u2019s search AND social! And when your goal is success you can\u2019t just ride the fence. But how to make the right moves? Well, we have an answer for that \u2026<\/p>\n<p>In this workshop, Lissa Duty, will share the tried-and-true methods she uses daily to get search engines like Google (yes, the G-word) to serve up content she creates in their desktop and mobile search results.<\/p>\n<p>Lissa will focus in on:<\/p>\n<ul>\n<li>E-A-T (Expertise, Authoritativeness, Trustworthiness)<\/li>\n<li>Content Optimization<\/li>\n<li>Share-ability<\/li>\n<\/ul>\n<p>Along the way, Lissa will share the multi-channel approach she employs with extensive content pieces \u2013\u00a0including infographics, research papers and eBooks \u2013\u00a0to increase awareness, drive conversions, and convert prospects to customers.<\/p>\n<p>She\u2019ll have something for all the techies too, so expect mentions of RankBrain, on-page, URLs, URIs, and other nifty technical jargon. But make no mistake, this presentation will benefit everyone from first-steppers to pros.<\/p>\n<p>Want loyal fans and connected followers? Great! Lissa expected that answer. Attend this timely workshop and take your content marketing to the next level.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2017+Workshop+Feeding+Search+and+Social+to+Drive+Traffic+led+by+%40LissaDuty+will+ROCK%21&#038;url=https:\/\/www.rocksdigital.com\/lissa-duty-rocks-digital-2017\/' target='_blank'>#RocksDigital 2017 Workshop Feeding Search and Social to Drive Traffic led by @LissaDuty will ROCK!<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23RocksDigital+2017+Workshop+Feeding+Search+and+Social+to+Drive+Traffic+led+by+%40LissaDuty+will+ROCK%21&#038;url=https:\/\/www.rocksdigital.com\/lissa-duty-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Rocks Digital Marketing Clinic<\/h2>\n<p>Are you a DIY\u2019er and struggling with digital marketing? Or perhaps you are a marketer and need to take in the highlights of something new. And what about trying to rank your business or a client\u2019s business higher in SERPs, but everything you try just isn\u2019t working?<\/p>\n<p>Congratulations then, because you\u2019re in the right place: New to Rocks Digital this year is the Rocks Digital Marketing Clinic! We have been lucky enough to get a smart-smart group of experts to answer your questions and provide support. This clinic is in a one-on-one format where you choose the expert you would like to speak with, and you get 5 to 15 minutes to pick their brain and get the answers you need.<\/p>\n<p>Organizer Lissa Duty, Mike Stewart, Byron Ingraham and John Nosal will all be there to lend their expertise.<\/p>\n<p>Meet the other experts \u2013 Byron Ingraham, <a href=\"\/john-nosal-rocks-digital-2017\/\" rel=\"noopener\">John Nosal<\/a> and <a href=\"\/mike-stewart-rocks-digital-2017\/\">Mike Stewart<\/a>.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Join+%40LissaDuty+at+%23RocksDigital+2017+%23digitalmarketing+clinic%21+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/lissa-duty-rocks-digital-2017\/' target='_blank'>Join @LissaDuty at #RocksDigital 2017 #digitalmarketing clinic! #SMDay<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Join+%40LissaDuty+at+%23RocksDigital+2017+%23digitalmarketing+clinic%21+%23SMDay&#038;url=https:\/\/www.rocksdigital.com\/lissa-duty-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"\/category\/rocks-digital-speakers-2017\/\">Meet the Speakers<\/a>\u00a0|\u00a0<a href=\"\/rocks-digital-sponsors\/\">Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lissa Duty, Director of Strategic Initiatives at\u00a0Advice Local\u00a0and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success. In 2009 Lissa discovered she [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":13863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[618,625],"tags":[261,620],"class_list":["post-13859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rocks-digital-speakers-2017","category-workshops-2017","tag-digital-marketing-conference","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lissa Duty to Lead Content Workshop &amp; Host Marketing Clinic &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Do not miss these two workshops led by Lissa Duty. 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